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The old mindset of marketing and support being separate functions is not a formula for success. Imagine a world where both marketing and support hear, measure, and respond to the voice of the customer. Join us for this eye-opening webinar that will explore how support and marketing can work together.
Hear Justin Pirie, Cloud Strategist at Mimecast, and Don Baron, Director, Business Development at Get Satisfaction, discuss this new frontier of the “voice of the customer."
You will learn:
What is the “voice of the customer?”
How can support and marketing leverage the voice of the customer?
How does Get Satisfaction’s community platform and Marketo’s marketing platform work together to drive customer acquisition and support?