http://bit.ly/15X1Xh6, While no one needed to convince us that a customer community helps build social brands on the Web, we wanted to find out more about what consumers want from their experience with communities. The goal: To better serve the business needs of both small and enterprise companies using Get Satisfaction. After all, these are our customers.
The Incyte Group asked hundreds of questions to everyday consumers as well as experts (CMOs and other business leaders, as well as academics). From this research, Get Satisfaction learned even more about how to create the types of communities that will accomplish the most important business goal of all: To drive revenue.