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Customer Success Stories from Get Satisfaction

Director of Demand Generation
Nov. 1, 2012
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
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Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
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Customer Success Stories from Get Satisfaction

  1. CUSTOMER SUCCESS
  2. LISTEN, ENGAGE, SUCCEED Get Satisfaction is built from the ground up as a customer- facing platform, designed to build authentic relationships between customers and companies. More than 35 million consumers each month use Get Satisfaction’s network to connect with each other to ask questions, share ideas, report problems, and truly engage with the brands and companies they care about. To us, success is all about helping companies engage with their customers to deliver real business value throughout the customer lifecycle. See how our customers are driving real business results by getting closer to their customers…
  3. Mindjet “Quite honestly, it was purely the rollout of Get Satisfaction that started to change the way we related to our customers.” CHALLENGES 2 No Mindjet employees were on social networks interacting with customers. Almost 2,000 topics They were looking for a solution that would change company culture to empower employees to interact with customers directly and facilitate Over 2,100 conversations amongst Mindjet users. At the same time, 60% of Mindjet community members customers say they came to them through word of mouth, so they needed 11 products a way to operationalize customer endorsements. supported on Get Satisfaction GET SATISFACTION SOLUTIONS Customer since 2011 Mindjet chose Get Satisfaction because they felt the team was supportive and committed to their success. In addition, seamless integration with Salesforce allowed Mindjet to manage customer conversations and resolve cases using one system. They liked the intuitive user interface that quickly drove adoption company-wide. The marketing team, developers, and support agents all use Get Satisfaction to get closer to their customers and better understand their needs. RESULTS Get Satisfaction has created positive cultural change at Mindjet. Employees who previously never came in contact with customers now regularly interact with them. Product management regularly incorporates feedback from the community. The marketing team gathers relevant content from the community to use for marketing pages throughout their website. Furthermore, customer advocates have identified themselves and often hop in to answer questions even before employees do.
  4. Ustream “Get Satisfaction allows us to build a knowledge base that we can use to answer questions that are commonly asked. We can connect more deeply with our customers, providing them with key announcements, dealing proactively with crises, and gaining product insights that we wouldn’t otherwise have.” CHALLENGES 3 Ustream was growing rapidly and needed a way to scale support to millions Over 8,000 of users. Support agents were often answering the same questions topics posted repeatedly, so they needed a solution that would empower users to help themselves. By leveraging community, Ustream sought to communicate More than 16,300 community members with customers in a quick, user-friendly way. 12 products supported on Get GET SATISFACTION SOLUTIONS Satisfaction Ustream chose Get Satisfaction because it is easy to implement and Customer since 2009 intuitive to use. Most important, they’re now able to communicate product updates and manage service issues with millions of users quickly and easily. Engineers are able to get real-time feedback from the people who are using their product every day. They now use Get Satisfaction as a cost-effective way to iterate on new products by leveraging customer feedback, instead of relying on costly, time-intensive testing. RESULTS Ustream experienced a 55% reduction in support tickets once they implemented Get Satisfaction. Their community won the 2012 Forrester Groundswell Award for Q&A, Problems, and Product Feedback. Ustream is also better equipped for crisis management — when they experienced a denial of service attack from Russia, Get Satisfaction allowed them to communicate regular updates to their entire community from one easy-to- use, central platform.
  5. Mint “If you search on Google for Mint plus your bank’s name, you’re going to see getsatisfaction.mint.com in the top one or two results. The indexing is awesome with Get Satisfaction. The power of Get Satisfaction’s search visibility ensures customers find us and answer their questions quickly and easily.” CHALLENGES 4 Mint was growing rapidly and struggling to scale their support. They 75% reduction in wanted a way to tap into the knowledge of their customers to answer basic support tickets product questions, so that their support agents were free to focus on more technical issues. They spend very little on advertising, so they also were 2,965 ideas generated by loyal looking to leverage word of mouth and social media. customers Over 89,000 topics GET SATISFACTION SOLUTIONS Almost 237,000 Because most support issues at Mint emerge from temporary bank community members connection problems that affect millions of users all at once, Get Satisfaction is a critical tool for keeping all their customers updated in Customer since 2007 real-time. In addition, they’ve also found that it’s a gold mine for getting customer feedback in front of the product team to better prioritize development efforts. RESULTS Mint reduced support tickets by 75% once they activated Get Satisfaction. Their community won the 2011 Forester Groundswell award for great customer support. They now support over 10 million users with their community easily, since they don’t need to rely on one-to-one support for each question.
  6. Webtrends “80% of customers are helping themselves with the tools we provide them, including documentation, training, and the Get Satisfaction community.” CHALLENGES 5 Webtrends wanted to scale their support organization and leverage Over 2,500 topics a community to ensure the answers to repeated questions are easily available for all customers. They also required a solution that is tightly More than 1,200 integrated with their case management workflows with Salesforce Service community members Cloud. 11 products supported on Get Satisfaction GET SATISFACTION SOLUTIONS Customer since 2008 Webtrends mostly uses Get Satisfaction as a support community, which can be accessed both from website and their Facebook brand page. Topics created in the Get Satisfaction community automatically become topics in Salesforce. Customer service agents monitor problems that have not been answered, and with the push of a button, create a case in Service Cloud for customer support agents to answer the customer directly. Or agents can post answers from Service Cloud directly into the community. RESULTS 80% of questions asked in the community are answered by customers or are able to be answered by the tools (FAQ, community, and other resources) provided by Webtrends. This leaves support agents free to focus on more complex issues. Multiple entry points into the community, including Facebook and the website, ensures customers can find the resources they need.
  7. Enphase “When I make an update or reply to a topic in Get Satisfaction, search engines index it right away, so when we tell people who are looking for very technical data to search on Google, a lot of times the community topic will come up first. It is extremely helpful and very beneficial because our customers can find the information they need.” CHALLENGES 6 As Enphase went public, went global, and released a new, rapidly spreading Over 1,500 topics product, they decided to look for an online community to support their customers and scale their solar energy company. Because of the highly More than 2,500 technical nature of their products, they needed a place where their community members customers could come together, ask questions, share suggestions, and 8 products supported interact with each other and Enphase employees. on Get Satisfaction Customer since 2011 GET SATISFACTION SOLUTIONS Enphase originally chose Jive Software to host their community, but decided to switch because the Jive community was more expensive and lacked technical flexibility to integrate with customer experiences. Migrating to Get Satisfaction was smooth with the assistance of a Get Satisfaction account executive. And Get Satisfaction supports their requirements for unlimited licenses and single sign on. RESULTS Enphase has three main types of customers—ones with highly technical expertise, ones with very basic technical knowledge, and solar installers. They love that these customers come together in their community to support each other, answer questions, and piggy back off of each other’s comments to create rich, valuable conversations and suggestions.
  8. Mindflash “The ideas that we get from our Get Satisfaction community have become an early indication for us of where we have to focus on our product.” CHALLENGES 7 Mindflash wanted to help as many customers as possible, but had limited 775 topics posted resources dedicated for support. They needed a way to empower users to help each other and themselves. They were also looking for a way to build Over 800 community regular interactions with customers for product feedback. members Customer since 2009 GET SATISFACTION SOLUTIONS Everyone from engineers, support agents, sales people, and even the CEO, is in the community to hear feedback, respond to customers, and form relationships with them. Community is primarily used for product feedback and support, but it also provides the opportunity for customers to talk to prospects. Users love the opportunity to share their feedback and vote on product suggestions, and they benefit from the access to people with different expertise throughout the company. RESULTS The product team now has more insight into which product features to focus on and whom to talk to for more feedback about various features. Not only do customers and employees from all levels of the company mingle in the community—prospects are also in the space, so they are able to ask pre-sales questions from existing customers and hear first-hand testimonial from people already using Mindflash products.
  9. Have questions? Feel free to call 877.339.3997 and talk to a real human, or you can email info@getsatisfaction.com. For more information on features and plans so you can implement more functionality within your own community, call 877.339.3997.
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