http://bit.ly/18Nv5te, If you’re in the process of evaluating community platforms, then congratulations! Your organization is clearly moving toward creating a more customer centric business. In today’s increasingly connected world, the most admired companies are starting to have one thing in common: they are becoming customer-centric organizations that deliberately invest in a comprehensive customer experience strategy. This strategy must address the new ways that today’s “social,” tech-savvy customers expect to interact with brands. The goal is to provide the best possible experience at every touch point that customers have with your company, whether they are in stores, reading marketing materials, talking with your sales people, visiting your website, or calling your support center. The customer experience even extends to your brand’s presences on social networks and the organic results they see in Google and Bing.