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4 Types of Consumer Segments And Why You Should Know Them


Published on, As social media evolves, marketers are realizing that a social presence is no longer an option, but a necessity. But many still aren’t sure how to take the next step and nurture the audiences they’ve built to develop true relationships with customers and prospects.

Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and (most importantly) the best ways you can reach them.

Check out the infographic below to get a sense of who these consumers are, how they research products and services, and what motivates them. Then download the eBook to have it explained in-depth.

Top 4 Consumer Segments that Buy Online and How to Gain their Mindshare

Download The Who's Who of Consumer Segments ebook!

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