As publishers strive to diversify revenue
streams, it's vital to cultivate more engaged
and loyal audiences.
So many publishers think they
have audiences, when what
they really have is trafﬁc.
I think we’re about to ﬁnd out
who has an audience.
42 2001 704
Editorial newsletters are a great
way to create an owned, loyal
A way to get around Facebook
Publishers keep control over their
distribution and effectively reach their
audiences in their inbox.
People read more of your content
Subscribers of newsletters are loyal
readers. Newsletters are convenient for
Email is personal
Email has always been a more intimate and
personal way to reach your audiences.
Short and digestible
Newsletters have a beginning and end, in
contrast to the never ending stream of
Source: POLIS — Back to the Future- Email Newsletters as a Digital Channel for Journalism
Easy and mobile
People understand email, it’s easy and
familiar. Everybody has an email app
installed on their mobile phone.
Email was very discredited because of
spam. People feel that they have more
Personal, editorial newsletters
simply perform better
TRADITIONAL EMAIL CAMPAIGNS
Avg. open rate: 22%
Avg. click rate: 4.7%
Open rates up to 60%
Email Marketing Benchmarks by MailChimp Editorial Email Newsletters - The Medium Is Not the Only Message
And newsletters are suited for
sustainable revenue growth
Clicks can boost total page views,
supporting a publication’s broader
Take commission on referrals to other
sites, eg selling books or linking to
Build a more direct relationship, foster
loyalty and offer membership or events.
Standalone newsletter subscriptions or as
add-on to publisher’s subscription
Source: Editorial Email Newsletters - The Medium Is Not the Only Message
Sponsored newsletters, sponsored
content or banner ads.
Casey Newton, Silicon Valley editor
at Vox’s The Verge, writes a daily
newsletter to build a loyal audience
and boost trafﬁc to support their
The Interface by Casey Newton
Swiss Schaffhauser Nachrichten
creates a loyal audience via
newsletters to increase their
broader business model: digital and
Das Beste der Woche
VentureBeat publishes multiple
newsletters about speciﬁc topics
(like AI, AR/VR, Marketing
Technology, etc.) incorporating
sponsors for the newsletter itself or
VentureBeat’s Marketing Weekly or or
Paid newsletter subscriptions
Fast Company launches a paid
newsletter with premium content.
The free version will also include
Fast Company newsletters
Revue is an editorial newsletter
tool for writers and publishers
Built with editorial teams in mind
This is the email body copy. The text is set
in 17pt SF UI Text. If you don’t have access
to this font, use Helvetica Neue as a
replacement. Enjoy, and have a great day!
Download this at dribbble.com/mds
September 22, 2015 at 11:15 AM
Issue is awaiting approval
MDS 5:00 AM 100%
Or log in to edit the issue yourself.
Hey, Phil Dunphy requests approval to send
their latest issue “Why you should send
personal newsletters” to 1295 subscribers.
You can view the issue here. If you believe
this newsletter is ready to be sent, click
approve. If not, hit reject (you’ll be able to
• Manage multiple newsletters
• Built-in approval workﬂow
• One consistent design for all
• Supports many business
We help news,
magazine and B2B
How you doingJoey Tribbiani
Want to receive this presentation? Send me an email at
email@example.com or leave your business card and I’ll send it over.