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What Every Small Business Website Needs

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If your website isn't a lead generation machine, you're missing out. Here are 10 things every small business website needs in order to turn visitors into customers.

Published in: Technology, Marketing
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What Every Small Business Website Needs

  1. 1. 10 Things Every Small Business Website Needs
  2. 2. What Every Small Business Website Needs
  3. 3. What Every Small Business Website Needs
  4. 4. Your Website is Not Just an Electronic Business Card What Every Small Business Website Needs
  5. 5. Your Website is Not Just an Online Brochure What Every Small Business Website Needs
  6. 6. Your Website is a Lead Generation Machine What Every Small Business Website Needs
  7. 7. Website Marketing → Traffic Traffic → Conversions Conversions → Leads Leads → Sales What Every Small Business Website Needs
  8. 8. Conversions Are Why Your Website Exists What Every Small Business Website Needs
  9. 9. Conversion Examples Walk-ins Phone calls Emails Forms Chat Email signup Social following What Every Small Business Website Needs
  10. 10. Conversions If the objective is conversions, what does my website need? What Every Small Business Website Needs
  11. 11. 10 Things Every Small Business Website Needs
  12. 12. 1. The Basics Domain name Logo and images A page for each product/service Intuitive navigation Attractive design Clean code Good hosting What Every Small Business Website Needs
  13. 13. 2. Analytics Google Analytics is free, easy to install, nuff said. What Every Small Business Website Needs
  14. 14. 3. Mobile Version Responsive or app, whatever fits. What Every Small Business Website Needs
  15. 15. 4. Blog Yes, it’s necessary. What Every Small Business Website Needs
  16. 16. 5. Content Management System Your site should be updated frequently. Sites that are easy to update get updated more frequently. What Every Small Business Website Needs
  17. 17. 6. Contact Info Everywhere, and easy to find. What Every Small Business Website Needs
  18. 18. 7. Calls to Action Don’t make it hard for me to become your customer. What Every Small Business Website Needs
  19. 19. 8. Social Subscription Make it easy to follow you. What Every Small Business Website Needs
  20. 20. 9. SEO Basics Keyword strategy URL structure Title tags H1 tags Great content High quality links What Every Small Business Website Needs
  21. 21. 10. Email Subscription What Every Small Business Website Needs
  22. 22. What Every Small Business Website Needs
  23. 23. Questions? www.mwi.com @getmwi What Every Small Business Website Needs

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