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@getmwi
4 tips for hiring the
right SEO Firm.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
In 2013 I wrote this…
Digital marketing for
tech companies.
@joshsteimle
@getmwi
It has been read almost
70,000 times.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
This is the updated
version.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
The problem: Finding
an SEO firm you can
trust.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
The solution: Follow
the 4 tips I’ll give you.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
But first…let’s clear up
some misconceptions
about SEO firms.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
“This SEO firm has a
nice website, I bet
they’d be good to work
...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Not necessarily. Good
web design skills do
not always translate...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
“These guys rank #1
for searches related to
SEO in my city, the...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Maybe, maybe not.
MWI was able to rank
#1 for “utah seo” for
ye...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
“This company has
hundreds of employees
and is making millions,...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Perhaps. Or they might
just be good at forming
partnerships and...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Would you hire an
account based on his
good looks?
Digital marketing for
tech companies.
@joshsteimle
@getmwi
4 tips to help you see
beyond the superficial
when hiring an SEO...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Tip 1: Decide what you
need.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Do you need certain
services?
- Link removal
- Link building
- ...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Do you need certain
results?
- Grow sales by 20% within 6 month...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Tip 2: Get multiple
consultations.
(but keep it secret)
Digital marketing for
tech companies.
@joshsteimle
@getmwi
The best SEO firms are
less likely to fight for
your business if ...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Tip 3: Get case studies
and references.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Nothing predicts
future success like past
success.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Tip 4: Make the SEO
firm tell you stories.
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Case studies and
references are like
someone’s LinkedIn
profile—...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
The stories you want:
- How did you get started?
- What is one ...
Digital marketing for
tech companies.
@joshsteimle
@getmwi
Bonus tip: Get
educated. Best place to
start? Search for “Moz
b...
@getmwi
Read the full article at
Forbes:
4 Tips For Hiring The
Right SEO Firm
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4 Tips For Hiring The Right SEO Firm

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Taken from a Forbes article of the same name, written by MWI's CEO Josh Steimle, "4 Tips For Hiring The Right SEO Firm" answers the question "How do I find an SEO firm I can trust?"

View the full article at http://www.forbes.com/sites/joshsteimle/2013/09/23/4-tips-for-hiring-the-right-seo-firm/, but also view the slide deck for a bonus tip.

About the author: Josh Steimle founded MWI in 1999. MWI, now with offices in Chicago, Phoenix, Salt Lake City, and Hong Kong, provides global digital marketing strategies and implementation services to companies of all sizes and types. Steimle is also a contributor to publications like Forbes, Entrepreneur, VentureBeat, and Fast Company.

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4 Tips For Hiring The Right SEO Firm

  1. 1. @getmwi 4 tips for hiring the right SEO Firm.
  2. 2. Digital marketing for tech companies. @joshsteimle @getmwi In 2013 I wrote this…
  3. 3. Digital marketing for tech companies. @joshsteimle @getmwi It has been read almost 70,000 times.
  4. 4. Digital marketing for tech companies. @joshsteimle @getmwi This is the updated version.
  5. 5. Digital marketing for tech companies. @joshsteimle @getmwi The problem: Finding an SEO firm you can trust.
  6. 6. Digital marketing for tech companies. @joshsteimle @getmwi The solution: Follow the 4 tips I’ll give you.
  7. 7. Digital marketing for tech companies. @joshsteimle @getmwi But first…let’s clear up some misconceptions about SEO firms.
  8. 8. Digital marketing for tech companies. @joshsteimle @getmwi “This SEO firm has a nice website, I bet they’d be good to work with.”
  9. 9. Digital marketing for tech companies. @joshsteimle @getmwi Not necessarily. Good web design skills do not always translate to great SEO skills.
  10. 10. Digital marketing for tech companies. @joshsteimle @getmwi “These guys rank #1 for searches related to SEO in my city, they must know what they’re doing.”
  11. 11. Digital marketing for tech companies. @joshsteimle @getmwi Maybe, maybe not. MWI was able to rank #1 for “utah seo” for years with little effort. (shhh, don’t tell anyone)
  12. 12. Digital marketing for tech companies. @joshsteimle @getmwi “This company has hundreds of employees and is making millions, I can trust them to do good SEO work.”
  13. 13. Digital marketing for tech companies. @joshsteimle @getmwi Perhaps. Or they might just be good at forming partnerships and locking clients into long-term contracts.
  14. 14. Digital marketing for tech companies. @joshsteimle @getmwi Would you hire an account based on his good looks?
  15. 15. Digital marketing for tech companies. @joshsteimle @getmwi 4 tips to help you see beyond the superficial when hiring an SEO firm.
  16. 16. Digital marketing for tech companies. @joshsteimle @getmwi Tip 1: Decide what you need.
  17. 17. Digital marketing for tech companies. @joshsteimle @getmwi Do you need certain services? - Link removal - Link building - Content marketing - Conversion rate optimization - PPC management - Retargeting - Social media management
  18. 18. Digital marketing for tech companies. @joshsteimle @getmwi Do you need certain results? - Grow sales by 20% within 6 months - Increase newsletter signups by 10,000 - Generate 3x more leads for enterprise sales division - Double conversions - Get the boss off my back about SEO
  19. 19. Digital marketing for tech companies. @joshsteimle @getmwi Tip 2: Get multiple consultations. (but keep it secret)
  20. 20. Digital marketing for tech companies. @joshsteimle @getmwi The best SEO firms are less likely to fight for your business if they know you’re shopping around.
  21. 21. Digital marketing for tech companies. @joshsteimle @getmwi Tip 3: Get case studies and references.
  22. 22. Digital marketing for tech companies. @joshsteimle @getmwi Nothing predicts future success like past success.
  23. 23. Digital marketing for tech companies. @joshsteimle @getmwi Tip 4: Make the SEO firm tell you stories.
  24. 24. Digital marketing for tech companies. @joshsteimle @getmwi Case studies and references are like someone’s LinkedIn profile—valuable, but you wouldn’t hire based on that alone.
  25. 25. Digital marketing for tech companies. @joshsteimle @getmwi The stories you want: - How did you get started? - What is one of your best client experiences? - What is one of your worst client experiences, and how did you handle it? - How have you improved over the years? - What tips can you give me for working well with an SEO firm? - Who are your best people and why are they so good?
  26. 26. Digital marketing for tech companies. @joshsteimle @getmwi Bonus tip: Get educated. Best place to start? Search for “Moz beginner’s guide to SEO” on Google.
  27. 27. @getmwi Read the full article at Forbes: 4 Tips For Hiring The Right SEO Firm
  • joshuasteimle

    May. 30, 2015
  • UtahSEOpro

    May. 26, 2015

Taken from a Forbes article of the same name, written by MWI's CEO Josh Steimle, "4 Tips For Hiring The Right SEO Firm" answers the question "How do I find an SEO firm I can trust?" View the full article at http://www.forbes.com/sites/joshsteimle/2013/09/23/4-tips-for-hiring-the-right-seo-firm/, but also view the slide deck for a bonus tip. About the author: Josh Steimle founded MWI in 1999. MWI, now with offices in Chicago, Phoenix, Salt Lake City, and Hong Kong, provides global digital marketing strategies and implementation services to companies of all sizes and types. Steimle is also a contributor to publications like Forbes, Entrepreneur, VentureBeat, and Fast Company.

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