How to use facebook for business get millionclicks


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How to use facebook for business get millionclicks

  1. 1. http://GetMillionClicks.comHow to Use Facebook for Business: An Introductory Guide Getting Started With Facebook to Achieve Business GoalsGet Million Clicks Inc.
  2. 2. 2  How to Use Facebook for BusinessTable of Contents Section 1: Introduction to Facebook 3 Welcome 4 What Is Facebook? 5 Why You Should Care 5 Facebook Vocabulary 6 Business Goals for Using Facebook 7 Section 2: Setting Up Your Facebook Profile 8 Personal vs. Business Accounts 9 A Tour of the Facebook User Homepage 11 Step 1: Sign Up for Facebook 12 Step 2: Edit Your Profile 12 Step 3: Join Networks 14 Step 4: Connect With Friends 14 Step 5: Share Content & Information 15 Step 6: Use Applications 16 Privacy Settings 17 Section 3: Using Facebook for Business 19 How to Set Up a Business Page 20 How to Promote Your Page 22 Facebook Groups vs. Business Pages 24 How to Set Up a Group 25 How to Advertise on Facebook 25 Understanding Facebook‟s EdgeRank Algorithm 29 Facebook Marketing Best Practices 30 How to Measure & Analyze Your Facebook Presence 33 Conclusion & Additional Resources 35Get Million Clicks Inc.
  3. 3. 3  How to Use Facebook for Business Section 1: Introduction to FacebookGet Million Clicks Inc.
  4. 4. 4  How to Use Facebook for BusinessWelcomeAt this point, you have heard of socialmedia and inbound marketing. Maybeyou ‟ ve experimented with Twitter andchecked out your kids ‟ Facebookprofiles, and you can see the value forcollege students who want to make surethey ‟ re all at the same bar onSaturday night. But why does any of thismatter to you or your business?Social media and inbound marketing are increasingly important assets forbusinesses to get found by and engage with potential buyers on the web. Thinkabout the way you find information about products and services – are youwatching TV ads? Going through your junk mail? Or are you consulting asearch engine or a friend? People have gotten better and better at ignoringmarketing messages with DVRs, caller ID, and spam filters. Instead they visitGoogle and social networks for answers to their questions. The question foryou is, will you be there to answer it?Facebook is not an evil time-waster, a community just for younger generations,nor is it irrelevant for marketers – even B2B folks. Rather, Facebook is a toolfor connecting people with those around them. And, as with any social mediatool, marketers have an opportunity to use Facebook to expand their onlinefootprint and directly engage with customers and prospects.But yes, it can be difficult to figure out what you can and should do. And yes, itcan be quite a feat to convince your CEO to let you incorporate Facebook or alarger social media strategy into your marketing plan. But, armed with the rightknowledge and metrics, it is possible.So here we go. In an effort to get marketers up to speed with how to useFacebook for business, this ebook will walk you through absolutely everythingyou need to know to get started with using Facebook for marketing to drive realbusiness results.Get Million Clicks Inc.
  5. 5. 5  How to Use Facebook for BusinessWhat Is Facebook?Facebook is a social network for connecting people with those around them –friends, family, coworkers, or simply others with similar interests. Facebookstarted in 2004 as a closed community for college students (requiring users tosign up with a valid university email address) but has since expanded beyond thatto schools, corporations, and any user across the world. Facebook allows users toconnect and share information in a variety of ways.Why You Should CareFacebook currently has over 750 million active users, and that number continuesto grow steadily. According to, it is currently the second mostpopular website in the world (behind Google) in terms of unique visitors, andaccording to ComScore, the most popular social network overall.Think your customers aren‟t on Facebook? There are tens of thousands of work-related, collegiate, and high schoolnetworks. According, approximatelytwo thirds of U.S. Facebook users areoutside of the college demographic,and users age 26 to 64 make up morethan half of Facebook‟s U.s. userbase. While Facebook started off as acommunity for college students, it hasexpanded far beyond that, and you‟dbe hard-pressed tofind a demographic not yet represented among Facebook‟s 750 million users.Get Million Clicks Inc.
  6. 6.  How to Use Facebook for BusinessFacebook VocabularyQuick Reference GlossaryApplication – a program that allows users to share content and interact withother usersEdgeRank – an algorithm used by Facebook to determine what content getsshown in users‟ News Feeds (more on this later)Fan – Facebook users who choose to “Like” and become a “fan” of anorganization‟s pageFriend – 1.) (n) personal connection on Facebook; 2.) (v) to add a Facebook useras a friendFriend List – organized groupings of friendsGroup – a collection of Facebook users with a common interest; any Facebookuser can create and join a Facebook groupLike(s) – 1. (v) within Facebook, to like a business Page means you‟ve become afan of that page; 2. (v) within Facebook, to like others‟ comments on their wall or newsfeed; 3. (n) the number of users who have liked your page; 4. (n) outside of Facebook, tolike something using that has installed the Facebook like buttonNetwork – an association of Facebook users based on a school or workplaceNews Feed – an aggregation of one‟s friends‟ wall posts published on a user‟sFacebook homepagePage – official presence for public figures, artists, bands, businesses, places,entertainment, causes, brands, or products to share information and interact withfans on FacebookProfile – presence for individuals to share information and interact with friendsGet Million Clicks Inc.
  7. 7. and organizations on FacebookWall – the core of a profile or page that aggregates new content, including posteditems (e.g. status updates) and recent actions (e.g. becoming a fan of a page)Get Million Clicks Inc.
  8. 8. 7  How to Use Facebook for BusinessBusiness Goals for Using FacebookThere are a number of good reasons for businesses to participate in and maintaina presence on Facebook. Here are a few:  Get found by people who are searching for your products or services   Connect and engage with current and potential customers   Create a community around your business   Promote other content you create, including webinars, blog articles, or other resources   Generate leads for your business This ebook will discuss how to use Facebook to achieve these business goals.Get Million Clicks Inc.
  9. 9. 8  How to Use Facebook for Business Section 2: Setting Up Your Facebook ProfileGet Million Clicks Inc.
  10. 10. 9  How to Use Facebook for BusinessPersonal vs. Business AccountsOn Facebook, Profiles are meant for people, and Pages are meant forbusinesses. To fully engage and leverage Facebook ‟ s features, you shouldcreate a personal profile. If you ‟ re worried about privacy or balancingbusiness and personal contacts, we‟ll cover that in the next section. What Not to Do: Do not create a personal profile for your business. Profiles are for people, Pages are for businesses.Do not create a personal Profile for your business. Profiles are for people; Pagesare for businesses. Facebook has built significant functionality specifically forbusinesses, and all of this functionality is only available for Pages. We‟ll talkabout Pages more in a later section.There are a few key differences between Business Pages andPersonal Profiles:  Pages allow you to designate multiple administrators so you can have more than one person help manage the account. In addition, if one of your administrators leaves the company, you can still have control over the Page.   Pages are, by default, public, and are starting to rank in Facebook and public search results.   Pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results. Get Million Clicks Inc.
  11. 11. 10  How to Use Facebook for Business  Personal profiles have friends, which require mutual acceptance, whereas anyone can become a fan of your Page without needing administrator approval. Worried about privacy? Facebook is very flexible in letting you control yourexposure on Facebook. A later section will discuss how to customize yourprivacy settings to control who sees which parts of your profile so you cansafely engage on Facebook with both personal and business contacts.Get Million Clicks Inc.
  12. 12. 11  How to Use Facebook for BusinessA Tour of the Facebook User Homepage Notification Icons: New Display Options: Allows you to friend requests, messages, choose between a view of friends‟ and notifications, including most recent posts or top news wall posts, comments, etc. determined by *EdgeRank. Core Features: News feed, Publisher: Post a status update, Account Settings: Privacy inbox messages, upcoming photo, link, or video to be settings, logout, Help Center, events, and friends‟ published to your profile and to and more important features lists and requests. your friends‟ news feeds. to manage your account.Groups: View thegroups you are a News Feed: Your friends‟ mostmember of or create a recent activities (posts, photos, Facebook Chat: Chat with yournew group. etc.) throughout Facebook. Facebook friends via instant message within Facebook. There are group chatting and video Secondary Features: View calling capabilities, too Events: Create an your and friends‟ photos, event and view browse through marketplace birthday reminders listings, add new and event invitations applications, and more.Get Million Clicks Inc.
  13. 13. Get Million Clicks Inc.