If you want to stay up to date, subscribe to our newsletter here: https://bit.ly/3tiw1I8 Get more info here: https://getindata.com/blog/6-big-data-trends-2021-bigdata-blog/ Author: Krzysztof Zarzycki Linkedin: https://www.linkedin.com/in/kzarzycki/ ___ Getindata is a company founded in 2014 by ex-Spotify data engineers. From day one our focus has been on Big Data projects. We bring together a group of best and most experienced experts in Poland, working with cloud and open-source Big Data technologies to help companies build scalable data architectures and implement advanced analytics over large data sets. Our experts have vast production experience in implementing Big Data projects for Polish as well as foreign companies including i.a. Spotify, Play, Truecaller, Kcell, Acast, Allegro, ING, Agora, Synerise, StepStone, iZettle and many others from the pharmaceutical, media, finance and FMCG industries. https://getindata.com​

1. Big Data Trends

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■ 12+ yrs in Big Data
■ engineer, architect, enthusiast
■ CTO @ Getindata
Krzysztof Zarzycki
krzysztof.zarzycki@getindata.com

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Founded in 2014 by
ex-Spotify engineers.
Focus only on Big Data and
Cloud (from day 1)
Community builders
(Big Data Tech Warsaw
organizers)
70+ Big Data engineers

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The Era of Data….
5
Data is the
New Oil

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Evolution of data-driven company
Intuition-driven
decisions
Data-driven
human decisions
Data-driven
automated
decisions
Evolution
business value

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Excellent Data-Driven Product

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Key Pillars

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Guesstimates Data-Driven Decisions
● Business analytics
○ Efficiency of partnership with telcos
○ Student discount in the US
○ Family package
○ Free tier on mobile
○ Next country to launch
● Product improvements (A/B tests)
○ Black or white, here or there
● Ad-hoc requests and data exploration
○ Concert location for Jay-Z

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What Is Big Data?
Data-driven decision making
+ “complex” data
+ large scale or fast growing operations
=
Big Data movement

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Some Statistics
10%
150
Company profit
growth
with big data
Zettabytes soon!
(150 000 000 000
000 gigabytes)
80%
Directors claim
they go bust
without big data
... 90% generated in
last 2 years!
... and 10% cost reduction

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Largest GSM operator
in Kazakhstan
> 10 000 000 subscribers
ongoing process of
company digital
transformation
Not only telco
Strong bet on
innovation

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Life-time
Value
Churn
prediction
Personalization
Subscriber
Interests

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Other Big Data use cases
14

15. Real-time processing

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17. Internet of Things

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Smart stores

19. Cloud

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Big Data + Cloud =

22. Machine Learning

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Recommendations

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Autopilot

26. Dark side of Big data

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Dark side of Big Data
60% - 85%
Big Data projects fails
(Gartner 2016/2017)

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Ending

30. Krzysztof Zarzycki
krzysztof.zarzycki@getindata.com
Tel: +4177566867