Minimal effort, maximum reach: the dream of everyone who is involved in content marketing. In this case study we share our experience how we got users from all over the world to our zero-day blog with less than 10 minutes of work.

1. How to get users from
20+ countries with
10 minutes of work
Growth hacking case study
by Inch
Photo: http://www.joshrimer.com/wp-content/uploads/2009/10/twitter-followers.jpg

2. Story
Google announced the
name of the new Android
version.
It’s called KitKat.
Yes, like the chocolate
bar.
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@getinch
Photo: http://img.digitaltrends.com/image/android-kitkat-970x0.jpg

3. Goals
Growth hacking
always starts with
defining your
goals.
We just started our
blog, so our goal was
get 100 pageviews
within one day as a
“zero day” blog
2
@getinch
Photo: http://www.septimia.ro/webmanagement/images/uploaded/dart.jpg

4. Idea
If you already
have an idea just
do it!
We started joking about
putting a KitKat on a
phone and saying
whoa, this Nexus
already received the
KitKat update (I
know, one of the lamest
puns you’ve ever
heard).
3
@getinch
Photo: http://blog.womenshealthmag.com/scoop/files/2013/06/how-to-set-goals.jpg

5. Implementation
Always use the simplest
tools for your hack.
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@getinch
Photo: http://www.alastairhumphreys.com/wp-content/uploads/2009/06/AH-Books-
ThunderSunshine.jpg
We acquired (bought) a
KitKat bar, shot a photo and
captioned it using
memecreator.org, the title
was “KitKat on a Nexus 4”.

6. Check it

7. In numbers
Under 24 hours the post
received more
than 400 pageviews
(427, to be more exact)
by 173 unique visitors
from 24 countries.
I know this is not a big deal compared to larger sites and blogs (or even smaller ones), but as I
said, we’ve just started our blog, so this is a great push for the whole team.
6
@getinch
Photo: http://blog.womenshealthmag.com/scoop/files/2013/06/how-to-set-goals.jpg

8. Takeaway
The key was to react as
quickly as possible and
try to find the best way of
sharing your content.
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@getinch
Photo: http://images5.fanpop.com/image/photos/27100000/beautiful-ocean-beautiful-pictures-
27115524-1440-900.jpg

9. Any question?
I’d love your comments
so please share your
experiences!
Contact:
balazs.zsedely@getinch.com
www.getinch.com
@zsedbal
@getinch
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@getinch
Photo: http://www.beach-backgrounds.com/various-images/message-in-a-bottle-wallpaper-
1920x1200.jpg