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Lead generation-ideas

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How to get clients starts with finding out their buying motivations.

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Lead generation-ideas

  1. 1. Lead Generation Ideas7 Easy Ways To Bring In More Clients1 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk
  2. 2. Lead generation either makes or breaks a business. The more clients youhave the more business and profit you will make. I know I am stating theobvious and yet many local business owners think that leads will just comein as if by magic.Today I want to share 7 must do lead generation ideas that work. 1. Lead Generation listsIf you don’t have people to contact, who are in the market for your productor service it will be an uphill struggle. It all starts with a list of targets. Ifyou don’t have your own then buy one. They are not that expensive whenyou consider the return on investment that they will bring. If in doubt lookin the Yellow pages. There are also a lot of lead generation softwaretools online that for less than £100 will spit out a target list for you tocontact. 2. Have a Website That People Can FindYour website will do a number of things for your business includinggenerating leads. Make sure it is search engine optimized for the bestkeywords for your market and that you commit to regular SEO. A local SEOconsultant will help.Ensure you have good content on your website that is useful to yourpotential new clients. Update it regularly and Google will reward you withmore traffic and visitors. 2 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk
  3. 3. 3. Give Something of Value To Your Website VisitorsThis is a strategy that will enable you to create your own targeted leads.Depending on the time effort and money you put behind this it can be fastor slow. It is not uncommon for local business owners to have lists of lessthan 100 people and make a full time living.So how do you do this? Well give them some ideas or tips to help them in anarea they are struggling with. For instance if you were a sales trainer itcould be, 7 Ways to help your sales team close more prospects. If I was abusiness owner who needed sales training help do you think I mightdownload this? The answer is a definite yes. 4. Run EventsNo matter what industry you are in running events will bring you clients. Ifyou are struggling with this and how you could make it work get someone into help you.Our local Accountant runs events and brings in a speaker. This brings himcredibility and that feeling of reciprocity towards him we all knows works.So as a result who do you think that attendees to his event might look atwhen they need a new Accountant?The other new idea that you can use webinars and teleseminars. These areonline teaching events that you can run from the comfort of your own homeor office. They brand you as an expert and help establish your knowledgeand credibility. 3 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk
  4. 4. 5. Pick Up The PhoneFor some reason not many people mention this one anymore. Cold callingseems to be a dirty word. Yet if you have a reason to call it will smooth yourway. Imagine offering a place to an event you are running. Do you think thiscould work for you and your business? It will provided you do it consistently. 6. NetworkingLove it or hate it networking works. This is an age old lead generation ideathat still works today. People buy from people. Especially people that theyknow like and trust. First of all you need to make a connection and thenfollow the process that worksfor you.As with anything be consistent. Add value and it will be returned. 7. Social NetworkingThe advent of all the popular social networking sites means that thisparticular strategy is more popular than ever. As a business owner Linkedinis a great place to network and build contacts. Focus on local contacts andyou will be amazed at how it can work for you.Whatever you do just take action on a couple of these and do itconsistently. You will be amazed at the results. 4 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk
  5. 5. To you and your successDenise and SharonP.S. Want to know more about what we do and if we could help yourbusiness? Just have a look on the next page to discover more.About UsThe Fast Track Your Sales TeamFast Track Your Sales is different to most online marketing companies. Ourbackground is sales and marketing. In fact heretics that we are we advocatethe use of offline and online marketing as a way to really accelerate yourcompany’s growth. To find out more about us just click the link below.About usWhat Our Clients SayIf you would like to see a selection of what our clients think you can visitthe link below. If you would like more detail please ring us on 0845 257 0073What Our Clients SayOur Services 5 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk
  6. 6. Our experience in sales and marketing spans over 50 years. During this timewe have sold, created marketing plans, built and managed sales teams andbeen involved in generating sales of over £150 million.This experience helps us help business owners in the UK market and sellthemselves in a way that generates profit. Some of the range of services weoffer are listed below.Marketing Planning and StrategyAffordable WebsitesLead Generation WebsitesWeb site copy writingSales Copy WritingDirect Mail Copy WritingEmail marketing copywritingSEO ServicesKeyword researchSEO packagesOnline Press ReleasesArticle Writing ServicesFree ServicesWe offer arrange of free services that can help you make the decision aboutwhere you need to spend your marketing and sales resource. Free contentlike this through our newsletter is one of the methods we use.We also off audits of your current website and you’re online marketingactivities to guide you on what you could be doing. If you would like one of 6 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk
  7. 7. the following services either call us on 0845 257 0073 or visit the linksbelow.Website Video AuditsOnline Marketing audit Free 7 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk

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