SlideShare a Scribd company logo
1 of 11
Download to read offline
INDUSTRIAL
PRODUCTS
Presented By:
Amir Javed
Ahmed Zeeshan
Arsalan Zareen
An industrial product is a good used by
a company for business consumption.
It is distinct from a consumable good,
which is purchased by individuals for
personal and family consumption. One
company selling goods to another for
business consumption is a prime
example of business-to-business, or
B2B.
New products are goods and services that
differ significantly in their characteristics or
intended uses from products previously
produced by the firm. Context: The first
microprocessors and digital cameras were
examples of new products using new
technologies.
New Products
Examples of New Products
Development and
Services
The systematic use of scientific and
technical knowledge to meet specific
objectives or requirements .
Example… New ideas like Iphone X
The action of helping or doing work for
someone.
Example.. Car services
DEVELOPME
NT
SERVICES
Product policy is concerned with defining the type, volume and
timing of products a company offers for sale. The product
policies are general rules set up by the management itself in
making product decisions. Good product policies are the basis
on which the right products are produced and marketed
successfully.
PRODUCT POLICY
A product policy generally covers the
following:
• Product Planning and Development
• Product Line
• Product Mix
• Product Branding
• Product Positioning
• Product Packaging
PRODUCT LIFE CYCLE
The product life cycle describes the period of time
over which an item is developed, brought to market
and eventually removed from the market. The cycle
is broken into four stages: introduction, growth,
maturity and decline.
Stages of Product life Cycle :-
• Introduction
• Growth
• Maturity
• Decline
Introduction – when the product is
introduced and struggles to gain brand
recognition
Growth – advertising and word of
mouth helps the product to increase
sales. As sales growth, more firms are
willing to stock the product which helps
the product to grow even further.
Maturity – When the product reaches
peak market penetration.
Decline – the product gets eclipsed by
new products
Industrial Products

More Related Content

What's hot

New product development ppt
New product development pptNew product development ppt
New product development pptapurv1993
 
New Product Development
New Product DevelopmentNew Product Development
New Product DevelopmentRathinamP
 
Chapter 12 Product Launch
Chapter 12 Product LaunchChapter 12 Product Launch
Chapter 12 Product Launchranjansahil23
 
Product And Product Lines 8
Product And Product Lines 8Product And Product Lines 8
Product And Product Lines 8rajesh panda
 
STAGES OF NEW Product Development
STAGES OF  NEW Product DevelopmentSTAGES OF  NEW Product Development
STAGES OF NEW Product DevelopmentSundar B N
 
New Product development presentation
New Product development presentationNew Product development presentation
New Product development presentationoptiplex7866
 
Product mix / marketing management
Product mix / marketing management Product mix / marketing management
Product mix / marketing management kabul university
 
New product development
 New product development New product development
New product developmentSunny Pandit
 

What's hot (18)

Product decision
Product decision Product decision
Product decision
 
product decisions
product decisionsproduct decisions
product decisions
 
The Product Concept
The Product ConceptThe Product Concept
The Product Concept
 
New product development ppt
New product development pptNew product development ppt
New product development ppt
 
4 product decisions
4 product decisions4 product decisions
4 product decisions
 
Product Concept
Product ConceptProduct Concept
Product Concept
 
New Product Development
New Product DevelopmentNew Product Development
New Product Development
 
Chapter 12 Product Launch
Chapter 12 Product LaunchChapter 12 Product Launch
Chapter 12 Product Launch
 
Product And Product Lines 8
Product And Product Lines 8Product And Product Lines 8
Product And Product Lines 8
 
STAGES OF NEW Product Development
STAGES OF  NEW Product DevelopmentSTAGES OF  NEW Product Development
STAGES OF NEW Product Development
 
New Product development presentation
New Product development presentationNew Product development presentation
New Product development presentation
 
Product mix strategies
Product mix strategiesProduct mix strategies
Product mix strategies
 
Product line
Product lineProduct line
Product line
 
Product descision
Product descisionProduct descision
Product descision
 
Product mix / marketing management
Product mix / marketing management Product mix / marketing management
Product mix / marketing management
 
New product development
 New product development New product development
New product development
 
PRODUCT LIFE CYCLE IN MARKETING
PRODUCT LIFE CYCLE IN MARKETINGPRODUCT LIFE CYCLE IN MARKETING
PRODUCT LIFE CYCLE IN MARKETING
 
Product
ProductProduct
Product
 

Similar to Industrial Products

Marketing Mix
Marketing MixMarketing Mix
Marketing MixDialight
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementShashankdiv
 
Marketing Management Unit 3
Marketing Management Unit 3Marketing Management Unit 3
Marketing Management Unit 3Amit Sarkar
 
20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptxHumphreyMartey
 
New product development startegies
New product development startegiesNew product development startegies
New product development startegiesRamil Jabbarov
 
Product planing and development
Product planing and development Product planing and development
Product planing and development Ranjani Witted
 
product planning.pptx
product planning.pptxproduct planning.pptx
product planning.pptxSoujanyaLk1
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycleOchom
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycleOchom
 
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Neeraj Bhandari
 
MKT001_PPT03-1.PRODUCT.pptx in marketing management
MKT001_PPT03-1.PRODUCT.pptx in marketing managementMKT001_PPT03-1.PRODUCT.pptx in marketing management
MKT001_PPT03-1.PRODUCT.pptx in marketing managementRodeMalien1
 
PRODUCT presentation 123456789000000000000
PRODUCT presentation 123456789000000000000PRODUCT presentation 123456789000000000000
PRODUCT presentation 123456789000000000000SonakshiWadhwa2
 
Design Thinking Unit 1 .pdf
Design Thinking Unit 1 .pdfDesign Thinking Unit 1 .pdf
Design Thinking Unit 1 .pdfNishuKatiyar
 
Marketing mix product
Marketing mix productMarketing mix product
Marketing mix productDialight
 
COMMERCIALIZATION (1).pptx
COMMERCIALIZATION (1).pptxCOMMERCIALIZATION (1).pptx
COMMERCIALIZATION (1).pptxPalakdeepSingh2
 

Similar to Industrial Products (20)

Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing Management Unit 3
Marketing Management Unit 3Marketing Management Unit 3
Marketing Management Unit 3
 
20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx
 
New product development startegies
New product development startegiesNew product development startegies
New product development startegies
 
Product planing and development
Product planing and development Product planing and development
Product planing and development
 
product planning.pptx
product planning.pptxproduct planning.pptx
product planning.pptx
 
Product development
Product developmentProduct development
Product development
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycle
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycle
 
FOM Unit III.pptx
FOM Unit III.pptxFOM Unit III.pptx
FOM Unit III.pptx
 
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
 
Mm17
Mm17Mm17
Mm17
 
MKT001_PPT03-1.PRODUCT.pptx in marketing management
MKT001_PPT03-1.PRODUCT.pptx in marketing managementMKT001_PPT03-1.PRODUCT.pptx in marketing management
MKT001_PPT03-1.PRODUCT.pptx in marketing management
 
U3 (1).pptx
U3 (1).pptxU3 (1).pptx
U3 (1).pptx
 
U2 - Copy.pptx
U2 - Copy.pptxU2 - Copy.pptx
U2 - Copy.pptx
 
PRODUCT presentation 123456789000000000000
PRODUCT presentation 123456789000000000000PRODUCT presentation 123456789000000000000
PRODUCT presentation 123456789000000000000
 
Design Thinking Unit 1 .pdf
Design Thinking Unit 1 .pdfDesign Thinking Unit 1 .pdf
Design Thinking Unit 1 .pdf
 
Marketing mix product
Marketing mix productMarketing mix product
Marketing mix product
 
COMMERCIALIZATION (1).pptx
COMMERCIALIZATION (1).pptxCOMMERCIALIZATION (1).pptx
COMMERCIALIZATION (1).pptx
 

More from Ahmad Zeeshan

Essential of Project Managemnet project metrobus
Essential of Project Managemnet project metrobusEssential of Project Managemnet project metrobus
Essential of Project Managemnet project metrobusAhmad Zeeshan
 
Industrial Marketing
Industrial MarketingIndustrial Marketing
Industrial MarketingAhmad Zeeshan
 
Development Economics
Development EconomicsDevelopment Economics
Development EconomicsAhmad Zeeshan
 
Preconditions of Economic Development
Preconditions of Economic DevelopmentPreconditions of Economic Development
Preconditions of Economic DevelopmentAhmad Zeeshan
 
Inequality of Wealth
Inequality of WealthInequality of Wealth
Inequality of WealthAhmad Zeeshan
 

More from Ahmad Zeeshan (11)

Essential of Project Managemnet project metrobus
Essential of Project Managemnet project metrobusEssential of Project Managemnet project metrobus
Essential of Project Managemnet project metrobus
 
Body Language
Body LanguageBody Language
Body Language
 
Questionaire
QuestionaireQuestionaire
Questionaire
 
Industrial Marketing
Industrial MarketingIndustrial Marketing
Industrial Marketing
 
HBL
HBLHBL
HBL
 
Development Economics
Development EconomicsDevelopment Economics
Development Economics
 
Preconditions of Economic Development
Preconditions of Economic DevelopmentPreconditions of Economic Development
Preconditions of Economic Development
 
Inequality of Wealth
Inequality of WealthInequality of Wealth
Inequality of Wealth
 
Globalization
GlobalizationGlobalization
Globalization
 
Manager Vs Leader
Manager Vs LeaderManager Vs Leader
Manager Vs Leader
 
Presentation (gray)
Presentation (gray)Presentation (gray)
Presentation (gray)
 

Recently uploaded

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 

Recently uploaded (20)

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 

Industrial Products

  • 2. An industrial product is a good used by a company for business consumption. It is distinct from a consumable good, which is purchased by individuals for personal and family consumption. One company selling goods to another for business consumption is a prime example of business-to-business, or B2B.
  • 3. New products are goods and services that differ significantly in their characteristics or intended uses from products previously produced by the firm. Context: The first microprocessors and digital cameras were examples of new products using new technologies. New Products
  • 4.
  • 5. Examples of New Products
  • 6. Development and Services The systematic use of scientific and technical knowledge to meet specific objectives or requirements . Example… New ideas like Iphone X The action of helping or doing work for someone. Example.. Car services DEVELOPME NT SERVICES
  • 7. Product policy is concerned with defining the type, volume and timing of products a company offers for sale. The product policies are general rules set up by the management itself in making product decisions. Good product policies are the basis on which the right products are produced and marketed successfully. PRODUCT POLICY A product policy generally covers the following: • Product Planning and Development • Product Line • Product Mix • Product Branding • Product Positioning • Product Packaging
  • 8. PRODUCT LIFE CYCLE The product life cycle describes the period of time over which an item is developed, brought to market and eventually removed from the market. The cycle is broken into four stages: introduction, growth, maturity and decline. Stages of Product life Cycle :- • Introduction • Growth • Maturity • Decline
  • 9.
  • 10. Introduction – when the product is introduced and struggles to gain brand recognition Growth – advertising and word of mouth helps the product to increase sales. As sales growth, more firms are willing to stock the product which helps the product to grow even further. Maturity – When the product reaches peak market penetration. Decline – the product gets eclipsed by new products