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Top Social Media Influencers in the Spa & Salon Industry

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Influencer. [in-floo-uh n-ser]
(n). a person who has the power to influence many people, as through social media or traditional media.

As a spa or salon owner, it can be hard to keep up with news/tips and to build relationships with other people in your industry -- this is where social media influencers come in. Influencers are experts in their fields and can help connect you to a huge network of people in the spa/salon sector.

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Top Social Media Influencers in the Spa & Salon Industry

  1. 1. Top Social Media Influencers in the Spa & Salon Industry
  2. 2. INTRODUCTION Influencer. [in-floo-uh n-ser] (n). a person who has the power to influence many people, as through social media or traditional media. As a spa or salon owner, it can be hard to keep up with news/tips and to build relationships with other people in your industry -- this is where social media influencers come in. Influencers are experts in their fields and can help connect you to a huge network of people in the spa/salon sector. This slideshare includes a list of top social media influencers (individuals and businesses) for you to follow to make sure you’re always up to date on the latest in the spa and salon industry. P.S: Each slide includes icons with links to each influencers social profiles for you to easily follow! Top Social Media Influencers in the Spa & Salon Industry
  3. 3. Our partners at Salon Success Strategies put together some of their top social media tips for salon & spa owners. Top Social Media Influencers in the Spa & Salon Industry Quick Tips For Success 1. Post interesting, yet relevant content 2. Focus on images and videos 3. Consistency is key 4. All platforms are not equal 5. Have a strategy for all content 6. Give your audience what THEY want “The marketing environment of social media is different than it used to be. With your consumers attention span shorter than ever, keeping them engaged with your business is that much more difficult. What do you do? Provide value that actually matters to your client and deliver your message in a way they want to receive it.” - Salon Success Strategies Publication Shorten your links using Bitly or Tiny URL so the link does not take up so much space in your post. When posting to Twitter or Instagram, use #Hashtags for greater engagement, but leave off when posting to Facebook. (Posts without hashtags on FB perform 25% better than posts with).
  4. 4. MAFIA HAIRDRESSER Marketing Consultant, Salon Owner, Author, Host (Salon Spa Chat) Jon-David is the first beauty industry professional to harness the power of social media to help owners and service providers grow their businesses with his brands, Mafia Hairdresser and #SalonSpaChat. "Whether you are a salon, spa or barber shop owner; or a service provider, employee or renter: If you are not the master of at least one social media platform you are invisible to potential customers. Give yourself 3 months to master one social media platform such as Facebook, Instagram, Twitter, Pinterest or LinkedIn. Once you begin to connect with new customers, learn another platform and build an additional audience!" - Jon-David Top Social Media Influencers in the Spa & Salon Industry
  5. 5. DAY SPA ASSOCIATION Network for Spa Industry Professionals The DSA serves as a business resource to support and connect day spa professionals - owners, managers, practitioners and vendors. They are a go-to resource for industry members and provide a platform for building relationships and life long learning opportunities. Top Social Media Influencers in the Spa & Salon Industry
  6. 6. ALICE KIRBY, MD Lockhart Meyer Salon Marketing, Hair and Beauty Industry Blogger “Marketing is the very essence of a successful salon. Marketing isn’t just advertising, posting on social media or running an event...it is so much more.” “Nothing is too small to escape notice. Your clients clock it all. And then they judge you and your salon.” Every little thing creates an impression in your client’s mind. Whether you like it or not. It all counts: How you answer the phone. The prices your charge. Your team’s body language & dress. The clients you choose to work with. Your customer experience. Even your salon playlist. #GrowYourSalon Top Social Media Influencers in the Spa & Salon Industry
  7. 7. LIVE LOVE SPA Connecting the Global Spa Community "When it comes to social media, be fun and be authentic. We're always looking for ways to show our personality...if we want to jump in a picture, we're going to jump in the picture!" -Lisa Michaelis, CEO and Founder Exhibit A Exhibit B Top Social Media Influencers in the Spa & Salon Industry
  8. 8. JACKIE BERNARDI Beauty Industry Business Catalyst Live streaming video is changing the face of salon and spa marketing and is providing owners and service providers unprecedented leverage to increase their bookings and grow their business. Because a live-streamed video requires only a small amount of time and effort to create, it allows you more time to do the work you love WHILE getting social exposure, 24/7. It is simply the most efficient way to increase your business presence online. How can it do this? Easy: just one Facebook Live video can be used to create at least 32 pieces of content that can be shared across the social platforms. And you don’t even have to do all of the work. You can record your live-streaming video, and then outsource to someone else every other part of the process – from editing to posting. The equation is simple: 15 minutes of your time = 32+ individual opportunities for exposure. That’s leverage! Live Streaming Video Top Social Media Influencers in the Spa & Salon Industry
  9. 9. MILADY PRO Online Beauty Education Whether you’re a stylist, an esthetician, a nail technician, a barber or own your own salon or spa, you know more than anyone that polishing your skills, keeping up with trends, and learning business strategies are integral to having a long-lasting career. MiladyPro assists beauty professionals in growing their careers. #miladypro Top Social Media Influencers in the Spa & Salon Industry
  10. 10. ToGoSpa Skincare ToGoSpa focuses on creating products for users to experience “The Ultimate At Home Spa Treat.” One big thing that ToGoSpa focuses on with their social media strategy? Engaging with their followers & clients! Two simple ways they do this are: ● Repost clients photos ● Comment on posts ● Post photos of clients and partners at Trade Shows ● Run user-generated content contests Top Social Media Influencers in the Spa & Salon Industry
  11. 11. AMERICAN SPA Publication, Magazine American Spa is dedicated to helping spa professionals better their businesses. They provide spa owners and managers with inside information and trends on everything from the bottom line to wellness. Top Social Media Influencers in the Spa & Salon Industry
  12. 12. PINO Spa & Bodycare Products For generations, spas have trusted PINO to provide proven, modern products for use in traditional European therapies. "This industry is all about relationships and people. Embrace the outgoing spirit in the spa world. Everyone here is so welcoming and it's an honor to be a part of this spa family." - Bergt Bieler, Vice President of Pino Spa & Bodycare Top Social Media Influencers in the Spa & Salon Industry
  13. 13. SALON SPA CHAT Twitter Chat for the Salon, Spa & Barber Industry #SalonSpaChat utilizes social media & livestream platforms to teach marketing, management & social media to the Salon, Spa, Barber, Beauty Industry & EVERY INDUSTRY. The hosts are dedicated experts who use our over 70 years combined knowledge and partners to help other professionals, independent service providers & small business owners. The hosts share how to market business online to grow brands, generate more leads, and make more money. HOSTS Jon David Jackie Bernardi Jennifer Ellis #SalonSpaChat Top Social Media Influencers in the Spa & Salon Industry
  14. 14. CIRCADIA SKINCARE By Dr. Pugliese "This an exciting time to be in Skincare. The next ten years is going to provide us with an arsenal of devices, ingredients, and technology that won't need to wound the skin and everyone will be able to achieve that ageless look they're seeking. We're living longer now, we need to look good. Make sure you're staying on top of your game, staying educated, and look out for those who want to teach you versus those who want to sell something to you. It's easy to get caught up in fads." - Tara Fuss, Circadia "As an esthetician, your cornerstone to success is continuing education--you need to get a good base education, but it doesn't stop there. You constantly want to be reading the text. If you're not growing, you're dying. Your very best friend is continuing your education, product neutral science that can be built upon.” - Christopher Kuever, Circadia Top Social Media Influencers in the Spa & Salon Industry
  15. 15. BOOKER SOFTWARE Because We’re Insightful Too "Customer service and a customer first mentality is really important. Somebody can get a massage anywhere, but what is going to get them coming back through your doors. You have to build relationships with your customers. The most successful businesses I work with are the ones that focus on their customers. If you provide a great service to somebody, they might tell 2 or 3 people...but if someone has a poor experience, they're going to tell 10 people." - Bernie Lynch, Enterprise Account Executive Top Social Media Influencers in the Spa & Salon Industry Our quick tips: ● Stay engaged with your clients AND with other people in your industry. ● Subscribe to blogs and newsletters for easy reading. ● Share other influencers/business’ content (also practice the social media rule of thirds) Our blog has dozens of insightful articles for spa and salon business owners!
  16. 16. Thank You For Reading! Additional Content Recommended for You:
  17. 17. Thank You For Reading! We hope you found these tips from some of the biggest spa and salon experts in the industry useful!

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