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Influencer. [in-floo-uh n-ser]
(n). a person who has the power to influence many people, as through social media or traditional media.
As a spa or salon owner, it can be hard to keep up with news/tips and to build relationships with other people in your industry -- this is where social media influencers come in. Influencers are experts in their fields and can help connect you to a huge network of people in the spa/salon sector.