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Trends#LITE2017
• A Modern Website
Training providers must implement online course booking (and payment!)
• Scalable Training Management System
Investment in systems designed to help your administrators and back office
• eLearning
Augmenting traditional classroom training with eLearning content (either true blended
learning or supplemental learning content)
We’ve Long Preached
OMG, like, obviously!
Yeah?
Half of our customer base still
doesn’t offer online course booking
and payment.
Early Adopters
tend to Outperform
“The statistics speak to a broader trend that early
adopters of iPad POS systems are generally more
successful in today’s marketplace”
Jason Richelson, Founder, ShopKeep POS
Trends We’re Seeing
A Move to Subscription
Based Business Models
ILT -> VILT
Differentiation is Now a
Requirement
Demonstrating ROI will no
longer be optional.
Training Companies Requiring
Significant and Sophisticated Marketing
Tech
An Ever Growing
Toolbox Required
Learning Strategy > Access
Gravitation Towards 1 of 2 Models
Highly Sophisticated Heavily
Automated
Niche Player
Heavily Differentiated
Highly Scaled
Volume Player
Efficient. Cheap. Small. Nimble. Unique. Huge. Powerful. Premium.
Beware
The Fermi Paradox for
Training Companies
1. You’re Rare
2. You’re First
3. You’re Screwed
A 3rd Possibility Emerging
Highly Sophisticated Heavily
Automated
Highly Differentiated
Efficient & Unique.
• Make efficiency of your organisation a top priority SO THAT you can:
• Invest recovered time in exploration of new value for your customers.
• Key areas to focus on:
• Virtualised offerings
• Supplemental content
• Premium offerings that are high value but low cost
• Thought leadership
• Personalisation of learning
• Reduction of cost per lead
Getting Practical
Thanks!

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