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Was machen Kliniken in Social Media? Facebook, was sonst?!

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http://www.social-media-fuer-kliniken.de

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Was machen Kliniken in Social Media? Facebook, was sonst?!

  1. 1. Was machen Kliniken in Social Media?Facebook, was sonst?! Martin Schleicher • der gesundheitswirt
  2. 2. Was machen Kliniken in sozialen Medien heute?
  3. 3. Facebook, was sonst?!
  4. 4. Der Status quo in Zahlen (Stand: 08.01.2012)  291 Facebook Seiten  161 Twitter Accounts  138 YouTube-Kanäle  17 Google+ Unternehmensseiten  15 Blogs  13 Apps für iPhone und iPad
  5. 5. Wenn Facebook die Antwort ist, was ist dann die Frage?
  6. 6.  Was sind meine Ziele? Welchen Effekt möchte ich bei welcher Zielgruppe erzielen?
  7. 7. Was sind meine Ziele?  Imagebildung und -pflege  Bedürfnisse der Kunden erfahren  Neukundengewinnung  Kundenbindung  Reputations-, Beschwerde- und Krisenmanagement  Suchmaschinenoptimierung  Rekrutierung von Mitarbeitern
  8. 8. Wer sind meine Zielgruppen?  Gesunde Bürger  Patienten  Mitarbeiter
  9. 9. Top 5Facebook1. ALTA Klinik (17.026 Fans)2. PGD International (7.320 Fans)3. Klinikum Ingolstadt (4.936 Fans)4. Schön Klinik (2.597 Fans)5. Vivantes - Leben in Berlin (2.430 Fans)
  10. 10. Top 5Facebook Twitter1. ALTA Klinik (17.026 Fans) 1. Klinikum Ingolstadt (8.662 Followers)2. PGD International (7.320 Fans) 2. ALTA Klinik (6.263 Followers)3. Klinikum Ingolstadt (4.936 Fans) 3. Klinikum Ingolstadt (5.891 Followers)4. Schön Klinik (2.597 Fans) 4. AbendVisite (4.086 Followers)5. Vivantes - Leben in Berlin (2.430 Fans) 5. Klinikum Nürnberg (975 Followers)
  11. 11. Top 5YouTube1. Albertinen-Diakoniewerk e.V. (489.877 Videoaufrufe)2. HELIOS Kliniken GmbH (387.277 Videoaufrufe)3. Chirurgische Klinik am Knappschaftskrankenhaus Recklinghausen (349.718 Videoaufrufe)4. Asklepios Kliniken GmbH (267.061 Videoaufrufe)5. Herz- und Diabeteszentrum Nordrhein-Westfalen (256.214 Videoaufrufe)
  12. 12. Eine rein quantitative Betrachtung ist nicht aussagekräftig.
  13. 13. Top 10 MedizinthemenBei Facebook & Co.1. Gesunde Ernährung 6. Abnehmen/ Diät2. Schmerzen 7. Herz-Kreislauf-Erkrankungen3. Erkältung 8. Erkrankungen der Atemwege4. Allergien 9. Zahnpflege5. Pflanzliche Arzneimittel 10. Krebs Quelle: MSL-Gesundheitsstudie 2011
  14. 14. Top Themen der Kliniken in Social Media (Stand: 07.02.2012)1. Karriere (53 Kanäle) 6. Orthopädie (5 Kanäle)2. Geburt (17 Kanäle) 7. Blutspende (4 Kanäle)3. Onkologie/ Brustkrebs (14 Kanäle) Neurologie (4 Kanäle)4. Urologie (7 Kanäle) Venen (4 Kanäle)5. Prävention (6 Kanäle) (Untersuchung ohne YouTube)
  15. 15. Nicht nur einzelne Maßnahmen, sondern integrierte Kommunikation!
  16. 16. Lob und Kritik in sozialen Medien
  17. 17. Was machen Kliniken in Social Media?Facebook, was sonst?!Martin Schleicher • der gesundheitswirt

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