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Section C
Please write your essay in the blue book.
Write an informal narrative about "some" composing process of
yours. Essentially, you will write a Reflective Self-Evaluation
of yourself as a college writer. What exactly does that mean?
It requires you to:
a. look back over a recently completed process
b. think reflectively about that process
c. critically evaluate what went well, what didn’t go well, or
what you might have done differently
As the aforementioned examples suggest, reflective writing is
writing that describes, explains, interprets, and evaluates any
past performance, action, belief, feeling, or experience. To
reflect is to turn or look back, to reconsider something in the
past from the perspective of the present. So, in your final
essay, you will reflect and make an evaluation of your
experience in this course.
Remember, reflection involves multiple angles of vision. Just
as light waves are thrown or bent back from the surface of a
mirror, so, too, reflective writing throws our experience, action,
or performance back to us, allowing us to see differently. We
view the past from the angle of the present, what was from the
angle of what could have been or what might be. Multiplying

your angle of vision through reflection often yields new insights
and more complicated (complex) understanding of the issue on
which you are reflecting.
Professors generally look for four kinds of knowledge in
reflective self-evaluation essays: self-knowledge, content
knowledge, rhetorical knowledge, and critical knowledge (aka
judgment). Following are ideas for each of these types of
knowledge, which may be used to generate ideas for your essay.
Choose only a few of the questions to respond to, questions that
allow you to explain and demonstrate your most important
learning for the course.
You may write about your composing process for academic
papers or creative genres or a combination of both. Reflect as
thoroughly as possible upon your writing process and explain it.
Your narrative should include whatever you DO when you
write, as well as whatever you DO when you compose.
Composing should be understood in the broad sense, i.e.
composing goes on in your mind when you are cleaning your
refrigerator, mowing your grass, etc. It also occurs when you
are researching, taking notes, or procrastinating. In essence you
are NEVER NOT composing something. So the key to your
reflections is to include everything you do that makes a
difference in your writing, from having to use a certain pen, to
listening to music or sitting in the library. Both your formal and
informal processes impact the way you produce a written work,
if you use a formal method of note taking or outlining, if you
compose on the computer or with pen and paper explore any and
all of these activities that are helpful to you in your process.
Explore all possible aspects that apply. This is a useful exercise
for now and for you to revisit and revise in the future as you
grow and become more comfortable writing. It is, in the end, for
your benefit.
Self-Knowledge. Self-knowledge involves your understanding
of how you are developing as a writer. Think about the writer

you were, are, or hope to be. You can also contemplate how the
subjects you have chosen to write about (or the way you have
approached your subjects) relate to you personally beyond the
scope of your papers.
· What knowledge of myself as a writer have I gained from the
writing I did in this course?
· What changes, if any, have occurred in my writing practices or
my sense of myself as a college writer?
· What patterns can I identify between the ways I approached
one writing assignment versus another?
· How can I best illustrate and explain the self-knowledge I
have gained through reference to specific writing assignments?
Content Knowledge. Content knowledge refers to what you
have learned by writing about various subjects. It also includes
the intellectual work that has gone into the writing and the
insights gained from considering multiple points of view and
from grappling with your own conflicting ideas. Perhaps you
have grasped ideas about your subjects that you have not shown
in your papers.
· What kinds of complexities did I wrestle with this semester?
· What new perspectives did I gain about particular subjects
from my considerations of multiple or alternate points of view?
· What new ideas or perspectives did I gain that may not be
evident in the essays themselves?
· What passages from various essays best illustrate the critical
thinking I did in my writing assignments for this course?
Rhetorical Knowledge. Rhetorical knowledge focuses on your

awareness of your rhetorical decisions—how your
contemplation of purpose, audience, and genre affected your
choices about content, structure, and style.
· What important rhetorical choices did I make in various essays
to accomplish my purpose or to appeal to my audience? What
passages from my essays best illustrate these choices? Which
of these choices is particularly effective and why? About which
choices am I uncertain and why?
· What have I learned about the rhetorical demands of audience,
purpose, and genre, and how has that knowledge affected my
writing and reading practices?
· How do I expect to use this learning in the future?
Critical Knowledge or Judgment. Critical knowledge concerns
your awareness of significant strengths and weaknesses in your
writing. This area also encompasses your ability to identify
what you like or value in various pieces of writing and to
explain why.
· Of all the papers I wrote this semester, which is the best and
why? Which is the worst and why?
· How has my ability to identify strengths and weaknesses
changed during this course?
· What role has peer, instructor, or other reader feedback had on
the way I assess my work?
· What improvements would I make to my papers if I had more
time?
· How has my writing changed over the semester? What new
abilities will I take away from this course?

· What are the most important things I still have to work on as a
writer?
· What is the most important thing I have learned in this course?
Socrates: “The unexamined life is not worth living.”
Assignment 2
Situation Analysis
Based on what you’ve learned so far in this course, regarding
the 5 Cs, 4Ps, and STP, complete the assessment questions
below. Submit the completed template in the Week 10
assignment submission link.
Name: Crystal Smith
Professor’s Name: Tracy Ellard
Course Title: Principles of Marketing
Date: March 16, 2020
Company/Brand Selected (Mini Cooper, Samsung, Dairy Queen,
or Axe): AXE
NOTE: You will be completing an ORIGINAL Analysis on the
business.
1. Customers
Who are the current customers/users? Include information
related to demographics, psychographics and buying behavior,
price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether
the brand is trying to appeal to a certain social or cultural group
and how customers perceive the product/brand. It’s also
possible to include demographic information related to: age,

educational attainment, geographic area, gender, race,
employment status and/or home ownership. Additionally, you
can discuss psychographic information which includes those
attributes that relate to personality, values, attitudes, interests,
or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want
to see themselves and be perceived. Some examples of
psychographic groups include video gamers, soccer moms,
sports fanatics, hipsters, and single moms. Life cycle stages
include: retirees, new homeowners, college students and new
parents. Be aware that some products/brands may appeal to a
wider customer base than others.
[Insert response]
What do the customers buy/use of value from the business?
[Insert response]
What changes can the company/brand expect in the future? How
can the company/brand better serve its customers?
(For example, you could include information about the current
demand for the product/brand, and how it is changing or has
changed including possible variations or modifications in the
future. You may also determine/discuss if the brand/company
can take advantage or has taken advantage of the changes. It’s
also possible to consider and talk about whether the
product/brand is a less expensive substitute, perhaps, or maybe
a product/brand that is easier to use with more features.)
[Insert response]
Opportunities (Make sure you label why you call each item an
opportunity):
1. [Insert response]
2. [Insert response]
3. [Insert response]
Threats: (Make sure you label why you call each item a threat):
1. [Insert response]
2. [Insert response]
3. [Insert response]

2. Company
This Section Discusses what the brand is currently.
Identify strengths and weaknesses of the company/brand as it
exists today, providing at least 3 strengths and 3 weaknesses.
What does the company/brand do well and not so well at this
very moment?
List 3 Strengths (Make sure you label why you call each item a
Strength):
1. [Insert response]
2. [Insert response]
3. [Insert response]
List 3 Weaknesses: (Make sure you label why you call each
item a weakness):
1. [Insert response]
2. [Insert response]
3. [Insert response]
This Section deals with what the company/brand needs to
become.
How can the company/brand improve its weaknesses and
maintain or grow its strengths? Suggest how the company/brand
can improve upon the things it does well and not so well.
[Insert response]
3. Context
Define the current business environment. Include information
about political, legal, economic technological and societal
factors that may influence sales.
For example: You could perhaps discuss the current trends and
conditions for this Industry and for the brand. It’s possible to
include information about how the Economy affects this
industry. This could include changes in income: are people
losing jobs, or getting paid more? Changes in spending habits
could be considered as well. Other factors such as use of public
transportation and shopping online may also be relevant.
Whether or not the product is high-tech, or state-of-the-art can

be also be included in describing the context. For example, are
there other companies producing new versions of the product?
Is the market changing quickly? How is technology affecting
this product or service? Are there any new laws that may affect
the brand?
Political Environment: [Insert response]
Legal: [Insert response]
Economic: [Insert response]
Technological: [Insert response]
Societal/Sociocultural: [Insert response]
4. Collaborators
Define the business partnerships. Does the company/brand have
any current partnerships? What other company/brand do you
think may be a good partner for them?
Current Partnerships and the discussion on them: [Insert
response]
Proposed NEW Partnerships and the discussion them: [Insert
response]
5. Competitors
Who are the main competitors? Label and discuss the top three
competitors and why you consider them a competitor.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
6. Recommendations
Based upon the analysis you just completed in this worksheet,
what are three (3) key recommendations that you could pass
along to Management regarding the future direction of the
company you selected? Discuss why you have created these
strategies and why you think they should be undertaken and
work for the business.
1.Recommendation #1 and the Defense/Justification of the
Recommendation: [Insert response]
2. Recommendation #2 and the Defense/Justification of the

Recommendation: [Insert response]
3. Recommendation #3 and the Defense/Justification of the
Recommendation: [Insert response]
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MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 4