Huson International Media 2010. Company Global Overview
Huson International Media 2010
A Global Overview.
Huson International Media
1 Who we are.
2 Huson areas of expertise by media platform.
3 Huson portfolio overview
4 Media owners working with Huson.
5 Why you should work with us.
Who we are.
Huson International Media. Selling on behalf of Blue-Chip Media Owners.
An International company of more Launched in 1988, the company Huson sells advertising based
than 30 staff including 22 sales remains 100% privately held and marketing solutions for more than
professionals dedicated to selling managed day to day by the original 75 media owners from around the
media solutions to clients and co-founders. world. We represent brands within
advertising agencies based in a territory or continent on an
Europe and North America on Ralph Lockwood is based in exclusive basis and deliver
behalf of blue-chip media owners California and manages Huson in expertise across a diverse range of
with leading online and print the USA. B2B and B2C sectors from
brands. Gerry Rhoades-Brown is based Technology to Industrial, Fashion
near London and manages Huson to Finance, Travel to Food and
in Europe. much more.
London, Munich, San
Francisco & New York means Both Ralph and Gerry remain Huson generates over $20million
that the most important countries active in all aspects of the daily per year in sales for it’s partners.
for International media have a business of the Huson offices.
local Huson presence.
Huson Portfolio Overview
Huson maintain a major stakeholding in 5 huge media sectors.
IT Electronics Industry
Huson sell 104 print titles, 68 Huson sell 34 print titles and Huson sell 56 print titles and 20
websites and 16 virtual events 15 websites in the Electronics websites in a broad range of
in the IT sector. sector. Industrial sectors.
We sell a range of brands We sell multiple brands We sell many separate brands
written for resellers and written for Professional written for Decision makers in
solution providers in the IT Electronics Design Engineers Chemicals, Distribution, Engineer
Channel, IT Professionals and Technical Management ing, Filtration, Industrial
working in large as well for Semi Professional Automation, Logistics, Packaging
enterprises, SMB decision and Hobbyist Engineers and , Plastics, Pumps, Pharmaceutic
makers and Home Consumer Users. als, Printing, Renewable Energy
buyers/users. and more.
131 different Advertisers in
224 different Advertisers in this this sector purchased from 517 different Advertisers in this
sector purchased from Huson Huson in 2009. sector purchased from Huson in
in 2009 2009.
Huson Portfolio Overview
Huson maintain a major stakeholding in 5 huge media sectors.
Business /Newspapers/Finance Consumer Summary
Huson sell 130 print titles and We represent over 75 media
Huson sell 39 print titles and
25 websites in the Consumer owners from across the world
21 websites in the Business/
sector. delivering our customers a
Newspapers and Finance
combined media powerhouse of
sector. We sell multiple brands 363 print titles,149 websites and
We sell leading written for those that enjoy 16 Virtual Events.
newspapers, business luxury and fashion to travel
plus all types of consumer Whoever a client wants to
magazines and financial
goods. Combined, this reach, there is a Huson office
publications with combined
portfolio of brands reach more that can deliver their target
circulations in excess of 20
than 50 million consumers audience. From C-Level
million. Advertisers range from
worldwide. to Financial, Technology to
corporate branding to classified
Tourism, Luxury to Industrial and
and recruitment plus 162 different Advertisers in much more. Huson have it
everything in between. this sector purchased from covered.
107 different Advertisers in this Huson in 2009.
Over 1000 different Advertisers
sector purchased from Huson
placed their business with a
Huson office in 2009.
Our Media Partners. World Leaders.
A small overview of 4 leading media partners working with Huson.
World Leading Media owners choose Huson See next slide for a full list of Huson media partners.
United Business Media. Gruner and Jahr.
The 2nd largest IT media owner in the world. Europe’s largest publishing company with circa
Publisher of brands such as CRN, Information 285 magazines and newspapers in 22 countries
Week and Network Computing engage Huson with brands such as Stern, National Geographic
as their brand guardians in Europe and North and Lufthansa in-flight magazine choose Huson
America for their worldwide IT Brands. as their exclusive US advertising sales
WEKA Verlag. Reed Elsevier.
Germanys largest and most successful A major global publisher, listed on several of the
technology media owner. Publisher of worlds stock exchanges, Reed Elsevier
brands such as Elektronik, PC Magazin & identified Huson as their number 1 worldwide
CRN Germany engage Huson in Europe choice for domestic and/or International sales
and the USA as their exclusive International for a range of industrial & information
sales point. technology brands.
Huson International Media.
The first choice for over 75 Media Owners in 31 Countries.
Huson International Media have accredited membership of:
OPMA (Overseas Press and Media Association)
The only trade association with a membership limited to proven International media
professionals engaged in the buying and selling of foreign media from inside the UK.
Publishers of the OPMA Guide.
IAB (Internet Advertising Bureau).
Europe’s leading association committed to the professional advancement and promotion
of online knowledge and skills development.
IAA. (International Advertising Association).
A global network of 4,000 media professionals located all over the world. The largest
trade association serving the International media community.
The Huson Trans-Atlantic Advantage.
Working with us across Europe and North America brings a lot of advantages.
The Huson Factor The Huson Factor
Sales Staff in all offices communicate Consistent sales message delivered in
daily. your Key International Markets.
Sharing Market Intelligence. Account Consistent Pricing Policy applied at all
moves, New Influencers. times in your Key International Markets.
Shared Sales Collateral. 1 Company = Easy to manage
Flyers, Feature Mailings. relationship for media owners.
Impossible to replicate this level of 1 Company with a Co-Owner based on
detailed co-operation with 2 or more each continent.
separate representatives. Larger Relationship between Media
No Split Commission problems for owner and Representative = Need to
Media owners. All managed internally at work very closely together = better
Huson. quality relationship &maximum business
revenues for all parties.
Our Media Owners are pleased to work with us.
Greg Valero. Publishing Director. Thorsten Koester. Managing Director.
Reed Elsevier says: CMP Weka says:
Top qualities: Great Results, Personable, Creative Top qualities: Great Results, Expert, High Integrity
“When I worked as publisher for InfoSecurity, a Reed Elsevier “Gerry did an outstanding job representing our print and online
publication, I hired Huson International Media UK, headed by media properties in the UK as well as on the continent. He and
Gerry Rhodes-Brown, to handle the ad sales for this magazine his fine team of media experts have been able to substantially
targeting IT security professionals. During the 2 years that we grow the business for CMP-Weka even under difficult market
worked together on this brand, Gerry did an outstanding job in conditions. While doing this, he has always been a pleasure to
working with me to develop selling strategies to increase, in work with. I highly recommend Gerry to anybody who is looking
particular, the magazine's online presence and brand to grow his media business.” October 6, 2009
awareness among targeted advertisers. The end result was the
development of various lead-gen programs - including the
launch of a Virtual Conference - and triple-digit sales increases
in Year 1 and double-digit sales growth the following year.
Gerry is extremely creative when it comes to coming up with
different approaches to help us win business from targeted
clients - a big reason why the magazine significantly increased
its customer base and market share. I give Gerry my highest
recommendation - an endorsement that can be backed by the
fact that we recently agreed to have Huson represent (5) other
publications in my group.” January 8, 2010
Why Media Owners keep choosing Huson.
12 Sales Staff in USA. 10 Sales Staff in Europe. 22 Sales Professionals
Worldwide. All proactive and committed to delivering top level service.
Multi-Lingual. English, French, German, Italian, and Spanish all spoken fluently
Our sales force delivers more than 100 years collective media sales experience.
Experienced Huson has been successfully representing media owners for over 20 years.
Active and long standing members of leading industry associations.
The worlds largest independent representative of technology media.
Successful Over 800 active spenders during 2009.
Financially strong, no external borrowings, privately owned. The co-founders still
own 100% of the company.
4 Offices located in key countries in Europe and both coasts of the USA.
Truly International Huson sales generated over $20 million for its partners in 2009.
A single sales solution for media owners that take their business development
seriously and demand quality sales representation.
“You can't build a reputation on what you're going to do.”
For more information or to discuss joining the Huson Global Network, please
European Managing Director