Huson International Media 2010. Company Global Overview


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Designed for media owners looking for professional sales representation, this presentation is a brief overview and introduction to Huson International Media.

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Huson International Media 2010. Company Global Overview

  1. 1. Huson International Media 2010 A Global Overview.
  2. 2. Huson International Media 1 Who we are. 2 Huson areas of expertise by media platform. 3 Huson portfolio overview 4 Media owners working with Huson. 5 Why you should work with us.
  3. 3. Who we are. Huson International Media. Selling on behalf of Blue-Chip Media Owners.  An International company of more  Launched in 1988, the company  Huson sells advertising based than 30 staff including 22 sales remains 100% privately held and marketing solutions for more than professionals dedicated to selling managed day to day by the original 75 media owners from around the media solutions to clients and co-founders. world. We represent brands within advertising agencies based in a territory or continent on an Europe and North America on  Ralph Lockwood is based in exclusive basis and deliver behalf of blue-chip media owners California and manages Huson in expertise across a diverse range of with leading online and print the USA. B2B and B2C sectors from brands.  Gerry Rhoades-Brown is based Technology to Industrial, Fashion near London and manages Huson to Finance, Travel to Food and  Offices near in Europe. much more. London, Munich, San Francisco & New York means  Both Ralph and Gerry remain  Huson generates over $20million that the most important countries active in all aspects of the daily per year in sales for it’s partners. for International media have a business of the Huson offices. local Huson presence.
  4. 4. Huson Core Competence Platforms.
  5. 5. Huson Portfolio Overview Huson maintain a major stakeholding in 5 huge media sectors. IT Electronics Industry  Huson sell 104 print titles, 68  Huson sell 34 print titles and  Huson sell 56 print titles and 20 websites and 16 virtual events 15 websites in the Electronics websites in a broad range of in the IT sector. sector. Industrial sectors.  We sell a range of brands  We sell multiple brands  We sell many separate brands written for resellers and written for Professional written for Decision makers in solution providers in the IT Electronics Design Engineers Chemicals, Distribution, Engineer Channel, IT Professionals and Technical Management ing, Filtration, Industrial working in large as well for Semi Professional Automation, Logistics, Packaging enterprises, SMB decision and Hobbyist Engineers and , Plastics, Pumps, Pharmaceutic makers and Home Consumer Users. als, Printing, Renewable Energy buyers/users. and more.  131 different Advertisers in  224 different Advertisers in this this sector purchased from  517 different Advertisers in this sector purchased from Huson Huson in 2009. sector purchased from Huson in in 2009 2009.
  6. 6. Huson Portfolio Overview Huson maintain a major stakeholding in 5 huge media sectors. Business /Newspapers/Finance Consumer Summary  Huson sell 130 print titles and  We represent over 75 media  Huson sell 39 print titles and 25 websites in the Consumer owners from across the world 21 websites in the Business/ sector. delivering our customers a Newspapers and Finance combined media powerhouse of sector.  We sell multiple brands 363 print titles,149 websites and  We sell leading written for those that enjoy 16 Virtual Events. newspapers, business luxury and fashion to travel plus all types of consumer  Whoever a client wants to magazines and financial goods. Combined, this reach, there is a Huson office publications with combined portfolio of brands reach more that can deliver their target circulations in excess of 20 than 50 million consumers audience. From C-Level million. Advertisers range from worldwide. to Financial, Technology to corporate branding to classified Tourism, Luxury to Industrial and and recruitment plus  162 different Advertisers in much more. Huson have it everything in between. this sector purchased from covered.  107 different Advertisers in this Huson in 2009.  Over 1000 different Advertisers sector purchased from Huson placed their business with a in 2009. Huson office in 2009. Page  5
  7. 7. Our Media Partners. World Leaders. A small overview of 4 leading media partners working with Huson. World Leading Media owners choose Huson See next slide for a full list of Huson media partners.  United Business Media.  Gruner and Jahr. The 2nd largest IT media owner in the world. Europe’s largest publishing company with circa Publisher of brands such as CRN, Information 285 magazines and newspapers in 22 countries Week and Network Computing engage Huson with brands such as Stern, National Geographic as their brand guardians in Europe and North and Lufthansa in-flight magazine choose Huson America for their worldwide IT Brands. as their exclusive US advertising sales company.  WEKA Verlag.  Reed Elsevier. Germanys largest and most successful A major global publisher, listed on several of the technology media owner. Publisher of worlds stock exchanges, Reed Elsevier brands such as Elektronik, PC Magazin & identified Huson as their number 1 worldwide CRN Germany engage Huson in Europe choice for domestic and/or International sales and the USA as their exclusive International for a range of industrial & information sales point. technology brands.
  8. 8. Huson International Media. The first choice for over 75 Media Owners in 31 Countries.
  9. 9. Professional Affiliations. Huson International Media have accredited membership of:  OPMA (Overseas Press and Media Association) The only trade association with a membership limited to proven International media professionals engaged in the buying and selling of foreign media from inside the UK. Publishers of the OPMA Guide.  IAB (Internet Advertising Bureau). Europe’s leading association committed to the professional advancement and promotion of online knowledge and skills development.  IAA. (International Advertising Association). A global network of 4,000 media professionals located all over the world. The largest trade association serving the International media community.
  10. 10. The Huson Trans-Atlantic Advantage. Working with us across Europe and North America brings a lot of advantages. The Huson Factor The Huson Factor  Sales Staff in all offices communicate  Consistent sales message delivered in daily. your Key International Markets.  Sharing Market Intelligence. Account  Consistent Pricing Policy applied at all moves, New Influencers. times in your Key International Markets.  Shared Sales Collateral.  1 Company = Easy to manage Flyers, Feature Mailings. relationship for media owners.  Impossible to replicate this level of  1 Company with a Co-Owner based on detailed co-operation with 2 or more each continent. separate representatives.  Larger Relationship between Media  No Split Commission problems for owner and Representative = Need to Media owners. All managed internally at work very closely together = better Huson. quality relationship &maximum business revenues for all parties.
  11. 11. Our Media Owners are pleased to work with us. Greg Valero. Publishing Director. Thorsten Koester. Managing Director. Reed Elsevier says: CMP Weka says:  Top qualities: Great Results, Personable, Creative  Top qualities: Great Results, Expert, High Integrity  “When I worked as publisher for InfoSecurity, a Reed Elsevier  “Gerry did an outstanding job representing our print and online publication, I hired Huson International Media UK, headed by media properties in the UK as well as on the continent. He and Gerry Rhodes-Brown, to handle the ad sales for this magazine his fine team of media experts have been able to substantially targeting IT security professionals. During the 2 years that we grow the business for CMP-Weka even under difficult market worked together on this brand, Gerry did an outstanding job in conditions. While doing this, he has always been a pleasure to working with me to develop selling strategies to increase, in work with. I highly recommend Gerry to anybody who is looking particular, the magazine's online presence and brand to grow his media business.” October 6, 2009 awareness among targeted advertisers. The end result was the development of various lead-gen programs - including the launch of a Virtual Conference - and triple-digit sales increases in Year 1 and double-digit sales growth the following year. Gerry is extremely creative when it comes to coming up with different approaches to help us win business from targeted clients - a big reason why the magazine significantly increased its customer base and market share. I give Gerry my highest recommendation - an endorsement that can be backed by the fact that we recently agreed to have Huson represent (5) other publications in my group.” January 8, 2010
  12. 12. Why Media Owners keep choosing Huson. A summary.  12 Sales Staff in USA. 10 Sales Staff in Europe. 22 Sales Professionals Worldwide. All proactive and committed to delivering top level service. Talented Staff  Multi-Lingual. English, French, German, Italian, and Spanish all spoken fluently inside Huson.  Our sales force delivers more than 100 years collective media sales experience. Experienced  Huson has been successfully representing media owners for over 20 years.  Active and long standing members of leading industry associations.  The worlds largest independent representative of technology media. Successful  Over 800 active spenders during 2009.  Financially strong, no external borrowings, privately owned. The co-founders still own 100% of the company.  4 Offices located in key countries in Europe and both coasts of the USA. Truly International  Huson sales generated over $20 million for its partners in 2009.  A single sales solution for media owners that take their business development seriously and demand quality sales representation.
  13. 13. “You can't build a reputation on what you're going to do.” Henry Ford For more information or to discuss joining the Huson Global Network, please contact: Europe Gerry Rhoades-Brown European Managing Director Tel: +44-(0)1932-564999 Email: Web: North America Ralph Lockwood President Tel: +1-408-879-6666 Email: Web: