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1
Great Candidate
Experience
Starts with Great
Recruiters
Gerry Crispin, sphr
WHAT?
WHO?
HOW?
WHY?
4
5
Behavioral Interviews (55%)
Interviews with behaviorally anchored rating scales (24%)
Scorable job applications (14%)
Biod...
7
Source and apologies: Non Sequitur, Wiley Miller 8/28/10
Are ALL Candidates Equal?
Are ALL Candidates Equal?
Are ALL Candidates Equal?
College
3rd Party
Military
Non-US
Intern
Referral
15
Exploring The Candidate’s ExperienceDefine The Candidate Experience
Candidate Experience
is what THEY say it is,
not ho...
2003 - Vinnie Boombotz
Credit and Collections Supervisor
2004 - Gold E. Locks
Marketing Assistant
2005 - Josh Randall
Recr...
• You Treat Me As A Partner In This Process.
• I Discovered People Like Me Who Are Valued Members of You
Company.
• I Foun...
Best-in-class recruiters
...Welcome Targeted Candidates
…Align Communication To Candidate Preferences
…Step Out Of the Dar...
l?
53%
College
...Welcome Targeted Candidates
l?
Military
15%
...Welcome Targeted Candidates
3%
Disability
...Welcome Targeted Candidates
23
Customize Navigation To Your Target Audience(s)Customize Content to Your Target Audience(s)
…Align Communication To Candidate Preferences
…Align Communication To Candidate Preferences
Video
sharing
YouTube
Major
Job
boardsNewsletter
Facebook
Linkedin
Career Site
Company
Microblog
Email
signature
linksConf...
91% of Americans“ have a mobile wireless subscription
(What can you, your recruiters, your clients
and jobseekers do with ...
...TEXT, call or
chat with
recruiters
...NAVIGATE your firm’s
m.enabled Career Site
& search for new jobs .
...CHECK their...
…Align Communication To Candidate Preferences
…Align Communication To Candidate Preferences
…Step Out Of The Dark
…Step Out Of The Dark
…Step Out Of The Dark
…Step Out Of The Dark
…Demonstrate a Sense of Urgency
…Demonstrate a Sense of Urgency
Why?
…Answer Relevant Questions Before They Are Asked
What is the job like?
…Answer Relevant Questions Before They Are Asked
What are the next steps?
…Answer Relevant Questions Before They Are Asked
How far can I go?
…Answer Relevant Questions Before They Are Asked
Do you share my values?
…Answer Relevant Questions Before They Are Asked
How frequently does this position come open?
How many people typically apply for this position?
Where are successful candi...
…Answer Relevant Questions Before They Are Asked
…Offer Alternatives To Stay in Touch
Newsletters
Blogs
Microblogs
Jobcasts
Webinars
Chat
…Offer Alternatives To Stay in Touch
-Acknowledge Interest
-Promise Closure
- Provide Next Steps
- Guarantee Privacy & Data Protection
- Communicate Closure
- ...
47
…Demonstrate Respect
84% Acknowledged Jack
when he Applied
26% Informed Jack when he
was NOT selected
…Demonstrate Respect
Standard (35)
- Thank you for your interest.
- If we select you we will be in touch
- Do not reply
…Demonstrate Respect
Thank you
(be specific)
Brand
(again and again)
Create
Expectations
Promise closure
Manage feedback
…Demonstrate Respect
If the candidate experience is important…
….ask them
Source: CareerXroads June, 2010
59.3%…CONDUCT FOCUS GROUPS
of NEW HIRES.
69%…SURVEY FINALISTS.
86.7%…CHECK ONLINE
JOB POST...
Source: CareerXroads June, 2010
62.1% (STAFF. LEADERS)
OBSERVE RECRUITER
INTERVIEWS
42.4% (STAFF. LEADERS)
OBSERVE HIRING
...
Final thought
If an exact duplicate of
your very best employee
was researching you and
considering whether to
apply right ...
Gerry Crispin, sphr
Co-Founder. Principal & Chief Navigator
CareerXroads
www. CareerXroads.com,
mmc@careerxroads.com
732-8...
'Best' Recruiters Impact Candidate Experience
'Best' Recruiters Impact Candidate Experience
'Best' Recruiters Impact Candidate Experience
'Best' Recruiters Impact Candidate Experience
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'Best' Recruiters Impact Candidate Experience

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Keynote at Award breakfast for DC Best Recruiters, ClearedJobs.net

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'Best' Recruiters Impact Candidate Experience

  1. 1. 1 Great Candidate Experience Starts with Great Recruiters Gerry Crispin, sphr
  2. 2. WHAT? WHO? HOW? WHY?
  3. 3. 4
  4. 4. 5
  5. 5. Behavioral Interviews (55%) Interviews with behaviorally anchored rating scales (24%) Scorable job applications (14%) Biodata Questionnaires (12%) Aptitude testing (26%) Skills testing (40%) Personality/ Workstyle Profiling (34%) Simulations (11%) Source: SHRM Candidate Evaluation Methods, Murphy – Selection Assessment guide, Pulokos
  6. 6. 7
  7. 7. Source and apologies: Non Sequitur, Wiley Miller 8/28/10
  8. 8. Are ALL Candidates Equal?
  9. 9. Are ALL Candidates Equal?
  10. 10. Are ALL Candidates Equal?
  11. 11. College 3rd Party Military Non-US Intern Referral
  12. 12. 15 Exploring The Candidate’s ExperienceDefine The Candidate Experience Candidate Experience is what THEY say it is, not how you think you’ve designed it.
  13. 13. 2003 - Vinnie Boombotz Credit and Collections Supervisor 2004 - Gold E. Locks Marketing Assistant 2005 - Josh Randall Recruiting Team Leader 2006 – Ted E. Baer Administrative Assistant 2007 – Morris (M.R.) Goodbar MBA Graduate 2008 – James (Jim) Knee Cricket Sales 2009 – William B. Baggins Accounting 2010 – Jack Coostow Environmental Technician
  14. 14. • You Treat Me As A Partner In This Process. • I Discovered People Like Me Who Are Valued Members of You Company. • I Found a Reason Why I Would Come and Stay (and work my off). • You Offered Me Evidence That You Are Telling the Truth. Welcome Engage Inform Respect
  15. 15. Best-in-class recruiters ...Welcome Targeted Candidates …Align Communication To Candidate Preferences …Step Out Of the Dark …Demonstrate A Sense Of Urgency …Answer Relevant Questions Before They Are Asked …Offer Alternatives To Stay in Touch …Demonstrate Respect. Specifically: - Acknowledge Interest - Promise Closure - Provide Next Steps - Guarantee Privacy & Data Protection - Communicate Closure - Deliver on Status, Feedback and Guidance
  16. 16. l? 53% College ...Welcome Targeted Candidates
  17. 17. l? Military 15% ...Welcome Targeted Candidates
  18. 18. 3% Disability ...Welcome Targeted Candidates
  19. 19. 23 Customize Navigation To Your Target Audience(s)Customize Content to Your Target Audience(s)
  20. 20. …Align Communication To Candidate Preferences
  21. 21. …Align Communication To Candidate Preferences
  22. 22. Video sharing YouTube Major Job boardsNewsletter Facebook Linkedin Career Site Company Microblog Email signature linksConf./Campaign Landing Page Company Career Blog Alumni Networks Mobile Career Site Webinar/podcast Linkedin Groups SEM/SEO Niche Job Boards …Align Communication To Candidate Preferences
  23. 23. 91% of Americans“ have a mobile wireless subscription (What can you, your recruiters, your clients and jobseekers do with these?) …Align Communication To Candidate Preferences
  24. 24. ...TEXT, call or chat with recruiters ...NAVIGATE your firm’s m.enabled Career Site & search for new jobs . ...CHECK their resume STATUS. Can Your Candidates use their mobile phones to… ...APPLY for a job with a previously saved profile 40% 7.8% 15.7% 14.7% …Align Communication To Candidate Preferences
  25. 25. …Align Communication To Candidate Preferences
  26. 26. …Align Communication To Candidate Preferences
  27. 27. …Step Out Of The Dark
  28. 28. …Step Out Of The Dark
  29. 29. …Step Out Of The Dark
  30. 30. …Step Out Of The Dark
  31. 31. …Demonstrate a Sense of Urgency
  32. 32. …Demonstrate a Sense of Urgency
  33. 33. Why? …Answer Relevant Questions Before They Are Asked
  34. 34. What is the job like? …Answer Relevant Questions Before They Are Asked
  35. 35. What are the next steps? …Answer Relevant Questions Before They Are Asked
  36. 36. How far can I go? …Answer Relevant Questions Before They Are Asked
  37. 37. Do you share my values? …Answer Relevant Questions Before They Are Asked
  38. 38. How frequently does this position come open? How many people typically apply for this position? Where are successful candidates sourced from? What is the profile of the last person to compete successfully for this position? How long until it typically is filled? What happened to the previous incumbent? What [range] are you willing to pay? How competitive am I? …Answer Relevant Questions Before They Are Asked
  39. 39. …Answer Relevant Questions Before They Are Asked
  40. 40. …Offer Alternatives To Stay in Touch Newsletters Blogs Microblogs
  41. 41. Jobcasts Webinars Chat …Offer Alternatives To Stay in Touch
  42. 42. -Acknowledge Interest -Promise Closure - Provide Next Steps - Guarantee Privacy & Data Protection - Communicate Closure - Deliver on Status, Feedback and Guidance …Demonstrate Respect
  43. 43. 47 …Demonstrate Respect
  44. 44. 84% Acknowledged Jack when he Applied 26% Informed Jack when he was NOT selected …Demonstrate Respect
  45. 45. Standard (35) - Thank you for your interest. - If we select you we will be in touch - Do not reply …Demonstrate Respect
  46. 46. Thank you (be specific) Brand (again and again) Create Expectations Promise closure Manage feedback …Demonstrate Respect
  47. 47. If the candidate experience is important… ….ask them
  48. 48. Source: CareerXroads June, 2010 59.3%…CONDUCT FOCUS GROUPS of NEW HIRES. 69%…SURVEY FINALISTS. 86.7%…CHECK ONLINE JOB POSTINGS. ONLY 5%…HAVE EVER SURVEYED A SAMPLE OF ALL CANDIDATES
  49. 49. Source: CareerXroads June, 2010 62.1% (STAFF. LEADERS) OBSERVE RECRUITER INTERVIEWS 42.4% (STAFF. LEADERS) OBSERVE HIRING MANAGERS. 52.7% (RECRUITERS) HAVE APPLIED TO THEIR OWN JOBS ONLY 7%…HAVE EVER ATTEMPTED TO MYSTERYSHOP
  50. 50. Final thought If an exact duplicate of your very best employee was researching you and considering whether to apply right now, what would happen?
  51. 51. Gerry Crispin, sphr Co-Founder. Principal & Chief Navigator CareerXroads www. CareerXroads.com, mmc@careerxroads.com 732-821-6652 www.linkedin.com/in/gerrycrispin THINK Good Hunting! Explore our Website; Register for our Newsletter; Follow us on Twitter; Read our Blog; Link to us on Linkedin

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