Social Media Trends & Best Practices: The Millennial Generation

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Learn what young people ages eight to 18 are doing on social media: What are their favorite social media platforms; who are they following; what are their goals on social media; and how to keep young people safe.

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  • Welcome to Social Media Trends & Best Practices: The Millennial GenerationTell who I am and what I do for Kalix CommunicationsI’m also a mom to a 14-year-old daughter who lives and breathes the Internet and social media during her waking hours – Can anyone here relate?By a show of hands, how many people have a Facebook profile? Tweet? Pinterest? LinkedIn? Follow YouTube? Wanelo? - Well you may not be, but your kids or students are, and that's what we're here to talk about today - What young people are doing on social mediaAsk what they’re doing, how they’re using it
  • Talk about what social media is used for.
  • That was an interesting piece.Was there any information that particularly stood out to you?
  • Changes lives daily.Teens spend 79% of their online time on social networks.They’re sharing personal information about themselves.Colleges and businesses are checking Facebook profiles.Teens accepting Facebook requests from strangers.25% of Facebook accounts are FAKE –Amplifies depression. – Facebook DepressionDon’t let this all scare you, because social media does have its share of GOOD attributes, and we’ll look at them shortly.Let’s move on - The first person who can tell me who Harry, Niall, Louise, Liam and Zayne are wins a $5 Starbuckscard
  • Correct - give that person a cup of coffee - OR - Nobody here has heard of One Direction?Kids, or 'Directioneers' as they like to be called, are following and engaging with these five young men across the InternetThey have almost 15 million fans on FB and more than 11 million followers on TwitterMore than 700,000 people are talking about them every day on Facebook alone - The key is 'Talking about' - The engagement as compared to the LikeAnd these stats don't even include the hundreds of thousands of fans and followers each individual member of the group hason their Facebook pages, Twitter profiles and other social media platforms.
  • The phrase that’s been coined for today’s kids is Generation M2Today's "highly tech-savvy children, ages 8 to 18, whose lives are immersed in electronic media," are called Generation M2 or The Millennial Teen - coined by CNN Journalist Pat Etheridge, who specializes in children's health and family issues http://www.cnn.com/2012/11/23/health/youth-social-media
  • Today's 8 to 18 year olds have become the most electronically connected generation of all timeThey Spend more time with media than in any other activity besides (maybe) sleeping—an average of more than 7½ hours a day, seven days a week. They're multitasking - while watching TV, they may be on the computer Skyping w/friends, listening to music on their iPod, playing a game on their iPad, while trading text messages on their cell phone - and all this at the same time –Give example of what Mira does – Can anyone relate? What have you seen kids do?
  • How do they connect?This generation is the first to not remember life before cellphones and the internet. (and they don't know what a dial phone is either)Along w/cellphone, they’re using computers,iPads, and social networking platforms to connecthttp://www.youtube.com/watch?feature=player_embedded&v=rUOOAbTu07A#!
  • Teens use social media to stay connected with their friends, meet new friends, share photos, play games, blogging, do homework, and promoting causes they believe in.http://www.alive.com/articles/view/23615/teenagers_and_social_media
  • Teens are also using social media to access information on health topics from depression and sexually transmitted diseases to cancer. A variety of depression related support groups can be found on Reddit.com just by searching for themTumblr – a blogging platform – has been a big resource for young people w/cancer to be able to communicate, share information and support one another – Show HOPETeens with chronic health conditions or other conflicts are also accessing networks that offer support.
  • Recent study by Piper Jaffray: Point out the graph33% of 5,200 teens surveyed choose Facebook as their most important social network30% chose Twitter22% chose YouTube17% chose Instagram
  • Wanelo: Compile wish lists and shopSnapchat: Send (funny) photos and video that disappear seconds after it's received – over 20 million snaps per day – Remember Anthony Weiner, the Congressman from NY who resigned after a sexting scandal? I guess nobody told him about Snapchat.Kik: Instant Messaging site – send text, video, images and more4chan: Bulleting board for images and commentshttp://techcrunch.com/2013/04/10/facebook-still-reigns-supreme-with-teens-but-social-media-interest-dwindling/
  • Tweens and young teens who use social media place a higher value on fame than kids who don't use it or use it infrequentlyKids are singing, giving advice, producing talk shows and how to videos on topics such as (curl hair, put on makeup, giving fashion advice)Social media gives young people an opportunity to "craft their own public identity.“Kids believe that they can control itPeople say nice things about them – for example – Birthday wishes on Facebook, compliments on new photos they’ve publishedThey can put themselves out there in the way they wantAdults may encourage fame-seeking behavior and cultivate this aim for public recognition, by posting videos of their kids on YouTube or posting their photos on Facebook.Even if the parents intent is not to seek fame, society eventually will – We see that through many viral videos, tweets or posts from people who end up on TV talk shows or other news platforms. Give example: Talking babies, twin babies dancing to their father playing guitar, etc.Some examples of young people who became famous from social media:JustinBieber was just 13-years-old when his mom began posting videos on YouTube to share w/friends and family; and, the rest is historyJack Harries (AKA Jackgap) and his twin brother Finn from the UK. One took a gap year off college and decided to do something different; went on YouTube, became famous (good looks) now both bros are producing YT videos, blogging and being followed on FB, T and other platformsKingsley - Young, gay and black - Rants on social platforms about pop culture and life – has over 170K fans on FB alone.http://www.usatoday.com/story/news/nation/2013/04/18/social-media-tweens-fame/2091199/
  • The GoodRecap: Expanding their knowledge, being creative, relating w/peers, involved in social justice, and have the ability to present themselves as they wish to be seen. So it has a number of of positive attributes to it.To help keep social media safe, Maryland Attorney General Doug Gansler recently announced a social media education campaignas part of his role as president of the National Association of Attorneys General. The consumer education campaign is being launched in cooperation with Facebook to help educate teens, parents and others about how to protect their privacy while using social media.The BadSpending to much time on technology rather than going out to have real life experience, kids becoming narcissistic, lack of sleep, lack of attention to school work – which in some cases is resulting in poor gradesThe Ugly is Cyberbullying and online harassment and moreCyberbullyingOnline bullying is NOW a crime!Grace’s Law: Was established to protect minors from online harassment. Anyone convicted of this misdemeanor could face a year in prison or $500 fine.Named after a Howard Country teen who committed suicide one year ago after being bullied online. Still may be challenged by the ACLU (American Civil Liberties Union)One year ago, the 15-year-old took her own lifeafter being bullied online and bombarded with messages like “I hope you die. Go kill yourself.”Gangs in Anne Arundel use social media to recruit and intimidateThe former gang members explained that YouTube and Facebook are places where the Crips and Bloods can demonstrate dominance and earn popularity through “likes” and views.On a positive note – A local non-profit group called Higher Hopes for Outcomes, made up of all young African American men, is now producing rap and hip-hop videos with a positive message and posting those recordings on YouTube and other platforms, next to those produced by gang members.Conversation: What are your concerns about social media?
  • Be social media savvyKeep up to date on social networking sites that appeal to teens.Set up your own Facebook account so you can “friend” your teen and monitor your teen’s online activity.If you can’t be Facebook friends, insist on having free access to your teen’s Facebook page any time you want.Use your web browser’s History button to keep track of the websites your teen visits.Set limitsMake sure your teen uses privacy settings that limit access to who can view her online profile.Have your teen limit friends to people she actually knows, not strangers; review her friend list.Help your teen create a safe screen name that won’t reveal identifying personal information, such as where she lives, gender, or age.Explain to your teen why some things, such as telephone numbers, addresses, and financial information, should stay private.Teach and model online etiquette Teach teens to think twice before posting photos and videos; once they’re on the web, they’re out there, perhaps forever.Teach teens to use appropriate language and be courteous online.Caution teens not to use sex talk and to advise you if anyone approaches them inappropriately online, even if they know the person.Learn to communicate openly with young peopleBy building an atmosphere of trust and understanding what your teen is experiencing in the social media world, it’s more likely that he or she will come to you if something disturbing happens while on the Internet.Hold weekly family meetingsRosen suggests holding a weekly family meeting. Set aside 15 minutes before or after a meal. Sit on the floor to equalize height (which corresponds with power), and ask your kids questions about their recent online experiences.Start the conversation with a question such as, “I heard that some kids have been bullied on Facebook. Do you know anyone who’s been bullied? What happened? How did they feel about it?”Really listen to your teen’s answers with a nonjudgmental expression on your face.Let your teen talk five times longer than you do.Do not criticize your teen; the idea is to build trust and open communication.Have regular family dinnersAt least four times a week, sit down with all family members for dinner.Make this an opportunity to talk to each other by having everyone turn off their cellphones.If your family can’t make it through a meal without checking their cellphones for messages, have everyone check their phones for one minute prior to eating, then turn them off and place them face down on the table. Set an alarm for 15 minutes. At that time, everyone can check their phones for one minute; then reset the alarm for 15 more minutes of family time.
  • Social Media Trends & Best Practices: The Millennial Generation

    1. 1. Social Media Trends&Best PracticesThe Millennial GenerationApril 30, 2013Presented by
    2. 2. What social media is used for.
    3. 3. Teens are among the leaders of Internet trends.http://www.youtube.com/watch?v=1TWHsiMYSxw
    4. 4. What do we learn? Changes lives daily. Teens spend 79% of their online time on social networks. They’re sharing personal information about themselves. Colleges and businesses are checking Facebook profiles. Teens accepting Facebook requests from strangers. 25% of Facebook accounts are FAKE –Predators > Catfishing > Manti Te’o Amplifies depression.
    5. 5.  Almost 15 Million Fanson Facebook More than 11 MillionFollowers on Twitter
    6. 6. Generation M2 or The Millennial GenerationDefinition: Highly tech-savvy children, ages 8 to18, whose lives are immersed inelectronic media.Pat Etheridge, CNN Journalist
    7. 7. Who are these young people? 8 to 18-year-olds Consume an average ofmore than 7 ½ hours ofmedia per day, seven day’sper week Send over 100 texts everyday; or, 3,400 texts permonth Multi-taskingSources: 2012 Kaiser Family Foundation Study;Nielson Survey
    8. 8. How they connect.Image Source: Mashable.com - Angela Liao
    9. 9. How they use social media?• Connect with their peers who have shared interest.• Learn about people with varied background.• Enhance their creativity by sharing music and art.• Expand their ideas by creating blogs, videos, and podcasts.• Collaborate on school projects outside of class.• Volunteer for local charitable and political events.• Raise money for charity.Source: Pediatrics (2011)
    10. 10. They’re accessing health information.http://heeycancer.tumblr.com/
    11. 11. Most important social media sites for teens.Source: Piper JaffraySource: Piper Jaffray
    12. 12. Teens also interested in…
    13. 13. Generation M2 seeking fameSource: Yalda Uhls, MA, MBAResearcher at UCLA’s Children’s Digital Media CenterAccording to a newsurvey of media useamong those ages9-15, "Kids who claim theywant to be famous usemore media.“They can “craft their ownpublic identity.”
    14. 14. The good, the bad, and the ugly.Cyberbullying is now a crime!
    15. 15. What we can do. Be social media savvy. Set limits. Teach and model online etiquette. Communicate openly with young people.
    16. 16. Thank you!Gerri BaumDirector, Social Mediawww.kalixcommunications.com

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