NFL.com powerpoint

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NFL.com powerpoint

  1. 1. NFL.com<br />Johnny Cox, Christian Nicholson, Greg Gerrard, Nick Bruscino, Kyle Woo<br />Section #4 Team #8<br />
  2. 2. Information<br />Taken over by NFL in 2006<br />Offers variety of information regarding the NFL<br />Scores<br />Schedule<br />Fantasy<br />Shop<br />Streaming live audio of every NFL game<br />In house analysts for the league and each team<br />
  3. 3. NFL and Team<br />Housed in Culver City, California<br />Home of NFL.com and each individual team website<br />
  4. 4. Size of NFL.com<br />Since 2006<br />3.5 million Facebook friends <br />2.1 million Twitter <br />300 employees<br />8-10 million visitors per month<br />10 min/visit<br />Longer than ESPN.com<br />53rd most popular website in the United States<br />
  5. 5. NFL.com Revenue<br />NFL and all branches are privately owned<br />Fantasy football- Industry approaching billion dollar market <br />30 million people<br />23% of NFL.com traffic<br />Since 2007- Number of users doubled<br />
  6. 6. NFL.com Revenue<br />Subscriptions Online<br />Audio Pass<br />Game Pass<br />NFL Shop.com<br />From 2009-2010: $139 million <br />15% growth<br />NFL Mobile Apps<br />Android searches up 30%, iOS searches up 20%<br />Fantasy Mobile App<br />4-year $720 million deal Verizon Wireless<br />$10 a month subscription<br />
  7. 7. NFL.com Revenue<br />Advertisement<br />Opportunities for advertisement<br />Scores page, home page, sponsored videos<br />Branded header at the top of the page <br />15 or 30-second pre roll before videos <br />Skin panels roadblocks<br />Billboard unit <br />Mobile advertising <br />branded headers -still or animated<br />
  8. 8. Competition<br />Online<br />Yahoo! Sports<br />Tickets<br />Stubhub.com<br />Fantasy Football<br />Merchandise and Memorabilia<br />Statistics<br />
  9. 9. Complements and Partners<br />Television<br />FOX<br />CBS Corp.<br />NBC Universal<br />ESPN<br />DirecTV<br />NFL Network<br />Mobile<br />Verizon<br />Online<br />ESPN.com<br />
  10. 10. Relationship Between Tech & Firm<br />Watching games online<br />Live streaming<br />Started in 2007<br />Smartphone industry<br />Mobile Applications<br />NFL Mobile<br />NFL.com Fantasy Mobile<br />
  11. 11. Competitive Advantage<br />Network Effects<br />Fantasy Football<br />Blogs<br />Exclusivity<br />Copyrights<br />Highlights<br />Game Streaming<br />Access to insider information<br />
  12. 12. Competitive Advantages Cont.<br />Brand<br />Trust<br />Specialized<br />Switching Costs<br />Fantasy <br />Data Information<br />NFLshop.com and Bank of America<br />
  13. 13. Issues<br />Reaching out to all demographics<br />NFLshop.com<br />Women and Children<br />Competing fantasy websites<br />
  14. 14. The Offseason Issue<br />Trouble bringing users to site during the offseason<br />During the season 8 million users per month<br />During the offseason 1.5 million users per month<br />
  15. 15. Threats<br />Competitors take most of the market<br />Illegal streaming of games<br />
  16. 16. Questions?<br />

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