New year resolutions for 2015 - A Social Media Analysis
It’s that time of the year again. As we welcome the New Year,
we also welcome the age old tradition of keeping resolutions.
We at Germin8 made a resolution to track these New Year’s
resolutions through social media listening and we delivered.
Here are some of the resolutions that the world around the
internet decided to make.
New year’s resolutions racked up a total of 403,138
mentions on Social Media offering us insights into various
self-improvement vows taken by users online.
Note : Tracking Period for this study was from 25th Dec 2014 to 9th Jan 2015
Top 3 Hashtags
• The top 3 hashtags used by people on Social Media :
• Apart from these hashtags #NewYearResolutions had 5409 mentions and #Resolution2015
Had 2833 mentions.
• Also there were some other hashtags that were used by people on social media like
#NewYearsResolution2015, #NYR2015 and #ResolutionFor2015.
• The overall sentiments surrounding new year’s
resolutions were neither positive nor negative.
• 246,543 posts were neutral, as the online
conversations were very generic & casual talks
about the topic of New Year Resolutions for
• 138,570 posts expressed a positive opinion
about sticking to the resolutions made.
• 18,025 posts suggested a lack of confidence to
actually carry through with the various
Neutral Negative Positive
Source : Microblogs ,Social Media and Forums
Top 5 Resolutions
37823 19732 11782 7892 5603
Lose Weight Save More Quit Smoking Charity Travel More
New Year Resolutions
• Social Media was filled with conversations around New Year resolutions for 2015 and these
were the most talked about resolutions
Source : Microblogs , Social Media and Forums
Let us discuss these and the other
resolutions that made our list in a little
People are more likely to slack off
and indulge during the festive
season which results in an overflow
of gym goers in the month of
January every year. Losing weight Is
the top New Year’s Resolution
• Most people making resolutions online seemed determined to get
rid of their multiplying midsections.
• Weight loss received 37,823 mentions across social media claiming
that 2015 would be the year that they begin to live healthier.
• Men were more concerned about getting their indulgences and
weight under control compared to women, as 52.4% of the social
media conversation related to this resolution came from men &
47.6% from women.
Online conversations suggested
that people wanted to improve
their financial health in 2015.
• The second best resolution this year seems to be saving.
• Save more received 19,732 mentions on social media
proving that people wanted to be more financially
successful in 2015
• With no surprise Women were more confident about
taking charge of their financial future as compared to
men, as 56.8% conversations on social media were from
women and 43.2% conversations from men.
Another vice that the world
wanted to let go of was
• People, by their own confession, succumbed to this
vice more often in the past but were determined to
keep to their word this year.
• 52.1% of women were enthusiastic about starting the
new year without a cigarette in their hand as
compared to 47.9% of men.
• Quit smoking received 11,782 mentions on social
media marking peoples intentions to quit smoking in
The holiday season inspired
many people to support
others and help change
• Charity was the 4th best resolution that people
discussed on social media.
• The topic of charity received 7,892 mentions on social
• Women, it seems are much more generous givers than
men as 53.3% of the people who made this resolution
on social media were women.
While many spoke about what
they wanted to change about
their lives, others wanted to
know where they could change
their lives, striving to travel more
• From the conversation on social media 53.5% of men
as compared to 46.5% of women resolved to get out
and see more of the world they are living in.
• Travel more received 5,603 mentions on social media
and the topics ranged from travelling in general to
taking that dream trip in 2015.
People online wanted to be
more productive and
inspired, while cutting out
• More men than women vowed to work tenaciously
in the year that lies ahead. As 51.5% of the online
conversations were from men & 48.4% from
• Working hard received 3,762 mentions, as people
set out to move to the next level of their career in
Instead of typically doing the
same thing every day, most
people wanted to add
something interesting to their
• New Hobby received 1,502 mentions on social media.
• People wanted to boost their productivity by finding a
• Surprisingly 55.1% of the people who wanted to
pursue a passion outside their career were men.
Making plans for a New-Year
detox was a popular topic of
• The numbers from the conversations on social
media show that 58.5% of women were more
likely to scale back their drinking than 41.5% of
• After some alcohol fuelled new year celebrations,
very few people wanted to have an alcohol free
2015, as this topic received 1,209 mentions on
Linguistics was a surprising
topic of discussion in the list
of New year’s resolutions
• Learning a new language that won’t be used actively
and frequently is a difficult task but this did not deter
twitizens from expressing their intentions. This
resolution was mentioned 893 times on social media.
• 51.6% of women showed greater enthusiasm for
language learning than men on social media.
Make New Friends
Everyone talked about making
new friends and improving
social connections irrespective
of individual personality types.
Make new friends
• The old adage of women being more social than men
rang true on social media as 55.2% of conversations
were from women.
• This resolution received 729 mentions on social
Some people wanted to rev up
their look and get out of their
style rut by giving themselves
• This particular New Year’s resolution enjoyed a total
of 561 mentions on social media.
• 51.6% of conversations on social media were from
women as they were keener to incorporate new
trends for a fresh look in 2015 as compared to men.
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