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It’s that time of the year again. As we welcome the New Year,
we also welcome the age old tradition of keeping ...
powered by
Total Mentions
3
New year’s resolutions racked up a total of 403,138
mentions on Social Media offering us insig...
powered by
Top 3 Hashtags
4
#NewYearsResolution
#NewYearsResolutions
#Resolutionsfor2015212,721 Mentions
20,669 Mentions
2...
powered by
Sentiment Analysis
5
• The overall sentiments surrounding new year’s
resolutions were neither positive nor nega...
powered by
Top 5 Resolutions
6
37823 19732 11782 7892 5603
0
5000
10000
15000
20000
25000
30000
35000
40000
Lose Weight Sa...
powered by
Let us discuss these and the other
resolutions that made our list in a little
more detail
7
powered by
Weight Loss
People are more likely to slack off
and indulge during the festive
season which results in an overf...
powered by
Weight Loss
• Most people making resolutions online seemed determined to get
rid of their multiplying midsectio...
powered by
Save More
Online conversations suggested
that people wanted to improve
their financial health in 2015.
powered by
Save More
• The second best resolution this year seems to be saving.
• Save more received 19,732 mentions on so...
powered by
Quit Smoking
Another vice that the world
wanted to let go of was
smoking.
powered by
Quit Smoking
• People, by their own confession, succumbed to this
vice more often in the past but were determin...
powered by
Charity
The holiday season inspired
many people to support
others and help change
their lives
powered by
Charity
• Charity was the 4th best resolution that people
discussed on social media.
• The topic of charity rec...
powered by
Travel More
While many spoke about what
they wanted to change about
their lives, others wanted to
know where th...
powered by
Travel More
• From the conversation on social media 53.5% of men
as compared to 46.5% of women resolved to get ...
powered by
Work hard
People online wanted to be
more productive and
inspired, while cutting out
the clutter
powered by
Work Hard
• More men than women vowed to work tenaciously
in the year that lies ahead. As 51.5% of the online
c...
powered by
New Hobby
Instead of typically doing the
same thing every day, most
people wanted to add
something interesting ...
powered by
New hobby
• New Hobby received 1,502 mentions on social media.
• People wanted to boost their productivity by f...
powered by
Quit Alcohol
Making plans for a New-Year
detox was a popular topic of
conversations online
powered by
Quit Alcohol
• The numbers from the conversations on social
media show that 58.5% of women were more
likely to ...
powered by
New Language
Linguistics was a surprising
topic of discussion in the list
of New year’s resolutions
24
powered by
New language
• Learning a new language that won’t be used actively
and frequently is a difficult task but this ...
powered by
Make New Friends
Everyone talked about making
new friends and improving
social connections irrespective
of indi...
powered by
Make new friends
• The old adage of women being more social than men
rang true on social media as 55.2% of conv...
powered by
New look
Some people wanted to rev up
their look and get out of their
style rut by giving themselves
a makeover...
powered by
New look
• This particular New Year’s resolution enjoyed a total
of 561 mentions on social media.
• 51.6% of co...
powered by
Want to fulfil your marketing resolutions?
Get in touch with Germin8 today!
Contact us at…
Or write to us at
co...
New year resolutions for 2015 - A Social Media Analysis
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New year resolutions for 2015 - A Social Media Analysis

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Some people take it seriously, some wake up the next day and forget about it!
Here are a few things people online have resolved to do this year.

Published in: Social Media
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New year resolutions for 2015 - A Social Media Analysis

  1. 1. powered by It’s that time of the year again. As we welcome the New Year, we also welcome the age old tradition of keeping resolutions. We at Germin8 made a resolution to track these New Year’s resolutions through social media listening and we delivered. Here are some of the resolutions that the world around the internet decided to make.
  2. 2. powered by Total Mentions 3 New year’s resolutions racked up a total of 403,138 mentions on Social Media offering us insights into various self-improvement vows taken by users online. Note : Tracking Period for this study was from 25th Dec 2014 to 9th Jan 2015
  3. 3. powered by Top 3 Hashtags 4 #NewYearsResolution #NewYearsResolutions #Resolutionsfor2015212,721 Mentions 20,669 Mentions 23,243 Mentions • The top 3 hashtags used by people on Social Media : 1. #NewYearsResolution 2. #Resolutionsfor12015 3. #NewYerasResolutions • Apart from these hashtags #NewYearResolutions had 5409 mentions and #Resolution2015 Had 2833 mentions. • Also there were some other hashtags that were used by people on social media like #NewYearsResolution2015, #NYR2015 and #ResolutionFor2015.
  4. 4. powered by Sentiment Analysis 5 • The overall sentiments surrounding new year’s resolutions were neither positive nor negative. • 246,543 posts were neutral, as the online conversations were very generic & casual talks about the topic of New Year Resolutions for 2015. • 138,570 posts expressed a positive opinion about sticking to the resolutions made. • 18,025 posts suggested a lack of confidence to actually carry through with the various resolutions made. 246543 18025 138570 Neutral Negative Positive Source : Microblogs ,Social Media and Forums Sentiments
  5. 5. powered by Top 5 Resolutions 6 37823 19732 11782 7892 5603 0 5000 10000 15000 20000 25000 30000 35000 40000 Lose Weight Save More Quit Smoking Charity Travel More New Year Resolutions Mentions • Social Media was filled with conversations around New Year resolutions for 2015 and these were the most talked about resolutions Source : Microblogs , Social Media and Forums
  6. 6. powered by Let us discuss these and the other resolutions that made our list in a little more detail 7
  7. 7. powered by Weight Loss People are more likely to slack off and indulge during the festive season which results in an overflow of gym goers in the month of January every year. Losing weight Is the top New Year’s Resolution 8
  8. 8. powered by Weight Loss • Most people making resolutions online seemed determined to get rid of their multiplying midsections. • Weight loss received 37,823 mentions across social media claiming that 2015 would be the year that they begin to live healthier. • Men were more concerned about getting their indulgences and weight under control compared to women, as 52.4% of the social media conversation related to this resolution came from men & 47.6% from women. 9
  9. 9. powered by Save More Online conversations suggested that people wanted to improve their financial health in 2015.
  10. 10. powered by Save More • The second best resolution this year seems to be saving. • Save more received 19,732 mentions on social media proving that people wanted to be more financially successful in 2015 • With no surprise Women were more confident about taking charge of their financial future as compared to men, as 56.8% conversations on social media were from women and 43.2% conversations from men.
  11. 11. powered by Quit Smoking Another vice that the world wanted to let go of was smoking.
  12. 12. powered by Quit Smoking • People, by their own confession, succumbed to this vice more often in the past but were determined to keep to their word this year. • 52.1% of women were enthusiastic about starting the new year without a cigarette in their hand as compared to 47.9% of men. • Quit smoking received 11,782 mentions on social media marking peoples intentions to quit smoking in 2015.
  13. 13. powered by Charity The holiday season inspired many people to support others and help change their lives
  14. 14. powered by Charity • Charity was the 4th best resolution that people discussed on social media. • The topic of charity received 7,892 mentions on social media. • Women, it seems are much more generous givers than men as 53.3% of the people who made this resolution on social media were women.
  15. 15. powered by Travel More While many spoke about what they wanted to change about their lives, others wanted to know where they could change their lives, striving to travel more in 2015.
  16. 16. powered by Travel More • From the conversation on social media 53.5% of men as compared to 46.5% of women resolved to get out and see more of the world they are living in. • Travel more received 5,603 mentions on social media and the topics ranged from travelling in general to taking that dream trip in 2015.
  17. 17. powered by Work hard People online wanted to be more productive and inspired, while cutting out the clutter
  18. 18. powered by Work Hard • More men than women vowed to work tenaciously in the year that lies ahead. As 51.5% of the online conversations were from men & 48.4% from women. • Working hard received 3,762 mentions, as people set out to move to the next level of their career in 2015.
  19. 19. powered by New Hobby Instead of typically doing the same thing every day, most people wanted to add something interesting to their daily routine 20
  20. 20. powered by New hobby • New Hobby received 1,502 mentions on social media. • People wanted to boost their productivity by finding a new hobby. • Surprisingly 55.1% of the people who wanted to pursue a passion outside their career were men. 21
  21. 21. powered by Quit Alcohol Making plans for a New-Year detox was a popular topic of conversations online
  22. 22. powered by Quit Alcohol • The numbers from the conversations on social media show that 58.5% of women were more likely to scale back their drinking than 41.5% of men. • After some alcohol fuelled new year celebrations, very few people wanted to have an alcohol free 2015, as this topic received 1,209 mentions on social media.
  23. 23. powered by New Language Linguistics was a surprising topic of discussion in the list of New year’s resolutions 24
  24. 24. powered by New language • Learning a new language that won’t be used actively and frequently is a difficult task but this did not deter twitizens from expressing their intentions. This resolution was mentioned 893 times on social media. • 51.6% of women showed greater enthusiasm for language learning than men on social media. 25
  25. 25. powered by Make New Friends Everyone talked about making new friends and improving social connections irrespective of individual personality types.
  26. 26. powered by Make new friends • The old adage of women being more social than men rang true on social media as 55.2% of conversations were from women. • This resolution received 729 mentions on social media. 27
  27. 27. powered by New look Some people wanted to rev up their look and get out of their style rut by giving themselves a makeover. 28
  28. 28. powered by New look • This particular New Year’s resolution enjoyed a total of 561 mentions on social media. • 51.6% of conversations on social media were from women as they were keener to incorporate new trends for a fresh look in 2015 as compared to men. 29
  29. 29. powered by Want to fulfil your marketing resolutions? Get in touch with Germin8 today! Contact us at… Or write to us at contact@germin8.com

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