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Jaswant JONNADA – Patricio ANGONOA – Vincent GUILIANI – Germain DUTILLEUL
 
Target <ul><li>Real adventurous people (Pioneer)
Care for environement
Care for technicity of products </li></ul>
Frame of reference <ul><li>Technical outdoor clothing (i.e. Trekking) suitable for  extreme  environment </li></ul>
Benefit <ul><li>Respect for the environment
High quality inspired and created by the real practitioners  </li></ul>
Proof <ul><li>Company started by true pioneer (people from the field)
Ambassadors involved in the process of R&D
100% organic cotton, recycled polyester
Founder and donator to « 1% for the planet » </li></ul>
Brand Positioning example <ul><li>For  pioneer  and  real adventurous people who likes to discover new places and who care...
 
 
<ul>From ski to the whole mountain </ul>
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Positioning salomon vs. patagonia

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Presentation done as an exercise in class.

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Positioning salomon vs. patagonia

  1. 1. Jaswant JONNADA – Patricio ANGONOA – Vincent GUILIANI – Germain DUTILLEUL
  2. 3. Target <ul><li>Real adventurous people (Pioneer)
  3. 4. Care for environement
  4. 5. Care for technicity of products </li></ul>
  5. 6. Frame of reference <ul><li>Technical outdoor clothing (i.e. Trekking) suitable for extreme environment </li></ul>
  6. 7. Benefit <ul><li>Respect for the environment
  7. 8. High quality inspired and created by the real practitioners </li></ul>
  8. 9. Proof <ul><li>Company started by true pioneer (people from the field)
  9. 10. Ambassadors involved in the process of R&D
  10. 11. 100% organic cotton, recycled polyester
  11. 12. Founder and donator to « 1% for the planet » </li></ul>
  12. 13. Brand Positioning example <ul><li>For pioneer and real adventurous people who likes to discover new places and who cares not only about technicity of the gears but also about the environment.Patagonia's range of environmental-friendly equipement will be the perfect companion for your next expedition because it was designed and perfected by real pioneer, hence bringing you quality and expertise. </li></ul>
  13. 16. <ul>From ski to the whole mountain </ul>
  14. 17. Target <ul><li>People looking for performance in outdoors activities
  15. 18. Care for high technicity of products
  16. 19. Sensitive to fashion </li></ul>
  17. 20. Frame of reference <ul><li>Technical outdoor clothing (i.e. Skiing, running) in a competitive environment </li></ul>
  18. 21. Benefit <ul><li>High quality and very technical products
  19. 22. Highly fashionable
  20. 23. State of the art in technology </li></ul>
  21. 24. Proof <ul><li>Ambassadors are leaders in their disciplines
  22. 25. High number of patents and R&D budget very important... </li></ul>
  23. 26. Brand Positioning example <ul><li>For competitors that expect the most of their equipement, without neglecting their look. Salomon's product benefits from our state of the art R&D departement. They will bring you the best performances in the competitions as they do for our champions ambassadors. </li></ul>

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