Rosa Herman mobile presentation

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  • Recommendations for 800CharityCars
  • They understand their demographics
  • Middle income tech savvy people are the target demographic
  • 800charityCars is unaware that their message is not reaching target market
  • 800charityCars is unaware that their message is not reaching target market
  • Pew institute research
  • Pew institute research
  • Pew institute research
  • Pew institute research
  • Create action plan
  • Take action
  • Too much info, bad user experience, needs to be striped to bare bone essentials. Designed for mouse not finger,
  • Design for finger not mouse, one click navigation, tap into phone features GPS and cellular capabilities.
  • Redesign using html 5 and css . If budget allows build mobile app. Consider many resolution sizes and bandwidth.
  • Optimize for mobile or die
  • Rosa Herman mobile presentation

    1. 1. 800CharityCars
    2. 2. 800CharityCarsKnows it’s Customers
    3. 3. Computer SavvyMiddleIncome
    4. 4. But DO They Know TheNumbers
    5. 5. But DO They Know The Numbers...........The Mobile Numbers
    6. 6. 59 48 51
    7. 7. 59 % Of adults living in households earning more $75,000 or more are smartphone owners 48 51
    8. 8. 59 % Of adults living in households earning more $75,000 or more are smartphone owners 48 % of people with college degree own a smartphone 51
    9. 9. 59 % Of adults living in households earning more $75,000 or more are smartphone owners 48 % of people with college degree own a smartphone 51 % use their cellphones to get information they needed
    10. 10. So What’s next?
    11. 11. Get Mobilized
    12. 12. NaughtyDesigned fordesktop
    13. 13. Naughty NiceDesigned for Designed fordesktop mobile
    14. 14. Doctors say’s Use 5 HTML CSS DesignFor
    15. 15. “Mobile phones will overtakePCs as the most common Webaccess devices worldwide by2013” by research firm Gartner
    16. 16. Imageshttp://dcentric.wamu.org/2011/04/are-white-men-this-recessions-quiet-sufferers/businessman-with-a-cup-of-coffee/http://www.invest-racha.com/business/business-woman/http://fergdawg.blogspot.com/2008/12/14-december-2008-international-monkey.htmlhttp://confessionsofasocialmediamamapreneur.blogspot.com/2010/11/soon-s-d-f-and-l-k-j-will-be-mia.htmlhttp://www.netmagazine.com/features/mobile-firsthttp://www.clevercreations.co.uk/portfolio.phphttp://www.scientificamerican.com/blog/post.cfm?id=health-care-reform-doctors-favor-a-2009-09-16http://info.howcast.com/mobileinfo resourceshttp://www.mediapost.com/publications/article/120590/#ixzz1q5mpMl9khttp://pewinternet.org/Reports/2011/Cell-Phones.aspxhttp://pewinternet.org/Reports/2011/Smartphones.aspx

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