Att.: new contact data: Dreammachine, www.dreammachine.be, email@example.com, +32 (0) 479 98 26 34.
In our western culture, we are very idealistic about kids. Children are seen as society’s potential, and as beings that we want to protect, nurture and educate. On the other hand, kids have become big business. The combination of this and the fact that kids now are growing up digitally, raises ethical concerns around the way that kids are marketed through digital media. As regulation of broadcasting media develops further, marketeers seek proactively ways around regulation and find those online.
But there is a rise in the general public's expectations of ethical behavior from business, and this impacts also their buying choices.
This slidedeck is about some of these ethical concerns around digital content aimed at children.
- Ad (un)awareness
- Screen addiction
- Online safety
- Peer pressure
- Gender stereotyping
- Parental control (or lack of it)
The concept of GUILT and ‘compensation marketing’.