Advergames
  Gerard LaFond
     5.24.10
Today’s Chat
❖   Gerard LaFond

❖   Advergames

❖   Thoughts about alternative
    Advergames

❖   Why all most serious ga...
Gerard LaFond
   who is this guy?
Co-Founded in 2003
an interactive WOM agency
         founded in 2002
found an image of The One in an old abstract you wrote




CollegeReadyorNot.com
Intersection of games, education, and soc...
The One


❖   Jet Li Movie

❖   Palm OS game

❖   Jet Li played it on Jay Leno




                                   Sony...
Advergames
❖   Definition - the practice of
    using video games to
    advertise a product,
    organization or viewpoint...
Social Matters

❖   Facebook is now the largest
    gaming platform on the planet -
    400 million users

❖   FarmVille h...
Meta (adver) Games

❖   Rewards programs

❖   Badges, achievements

❖   Loyalty programs

❖   Credit Cards, Airlines, Coffe...
Serious Games are
   Advergames
Anti-Advergames
With great power comes great responsibility
Thanks!
❖   twitter and foursquare -
    @glafond

❖   gerard@persuasivegames.com

❖   www.persuasivegames.com

❖   www.co...
Games Beyond Entertainment Week - Advergaming
Games Beyond Entertainment Week - Advergaming
Games Beyond Entertainment Week - Advergaming
Games Beyond Entertainment Week - Advergaming
Games Beyond Entertainment Week - Advergaming
Games Beyond Entertainment Week - Advergaming
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Games Beyond Entertainment Week - Advergaming

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Gerard LaFond of Persuasive Games talks about advertising and games "Advergames" and suggests all serious games are advergames.

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  • Games Beyond Entertainment Week - Advergaming

    1. 1. Advergames Gerard LaFond 5.24.10
    2. 2. Today’s Chat ❖ Gerard LaFond ❖ Advergames ❖ Thoughts about alternative Advergames ❖ Why all most serious games are advergames ❖ Q&A
    3. 3. Gerard LaFond who is this guy?
    4. 4. Co-Founded in 2003
    5. 5. an interactive WOM agency founded in 2002
    6. 6. found an image of The One in an old abstract you wrote CollegeReadyorNot.com Intersection of games, education, and social media
    7. 7. The One ❖ Jet Li Movie ❖ Palm OS game ❖ Jet Li played it on Jay Leno Sony Pictures and Media Revolution 2001
    8. 8. Advergames ❖ Definition - the practice of using video games to advertise a product, organization or viewpoint. (Wikipedia) ❖ What usually happens “We need sticky!” get a Flash game, put it up and wait... ❖ Good, bad, ugly 1983 Coke Sales Convention - Atari 2600
    9. 9. Social Matters ❖ Facebook is now the largest gaming platform on the planet - 400 million users ❖ FarmVille has over 31 million daily players ❖ Advergame for Twitter?
    10. 10. Meta (adver) Games ❖ Rewards programs ❖ Badges, achievements ❖ Loyalty programs ❖ Credit Cards, Airlines, Coffee Shops ❖ Huge opportunity
    11. 11. Serious Games are Advergames
    12. 12. Anti-Advergames With great power comes great responsibility
    13. 13. Thanks! ❖ twitter and foursquare - @glafond ❖ gerard@persuasivegames.com ❖ www.persuasivegames.com ❖ www.collegereadyornot.com ❖ http://www.slideshare.net/ - gerardlafond

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