Home Ownership Matters<br />Member Board Election Training<br />
Elections!<br />So many choices ….<br />And elections every six months!<br />
But here is what people are really paying attention to…..<br />
Getting Attention<br />Repeat, Repeat, Repeat<br />Consistent Message and Branding<br />Facts, Ideas and Examples <br />Pe...
The Road to Map to REALTOR® Success: The Toolbox<br />Press Release template<br />Opinion/Editorial “Op/Ed” Templates<br /...
Visibility<br />A Natural for Realtors<br />Press Releases<br />Op-Eds<br />Home Ownership Matters Ads<br />
Credibility<br />Knowledge of the sector<br />Knowledge of the community<br />Facts and data – Ipsos-Reid<br />Issue Summa...
Leadership<br />Issue Summaries and Recommendations<br />Candidate Surveys<br />One-on-One Candidate Meetings<br />How to ...
Timing<br />April 21 – October 6, 2011<br />Press Release: April 25th -  May 13th<br />Op-Eds: beginning of each month 	<b...
More Information and Materials<br />REALTOR® Guide to Elections<br />www.homeownershipmatters.ca<br />
Video<br />Home Ownershipdoes matter!<br />
Member Board Election Training<br />Questions<br />
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Member Board Election Training

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Greg Owen – President, Pathfinder Strategic Counsel Inc. Presentation on Member Board Election Training to OREA's 2011 Campaign College (April 19, 2011).

Published in: News & Politics, Technology
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Member Board Election Training

  1. 1. Home Ownership Matters<br />Member Board Election Training<br />
  2. 2. Elections!<br />So many choices ….<br />And elections every six months!<br />
  3. 3.
  4. 4. But here is what people are really paying attention to…..<br />
  5. 5.
  6. 6.
  7. 7. Getting Attention<br />Repeat, Repeat, Repeat<br />Consistent Message and Branding<br />Facts, Ideas and Examples <br />Persistence on Issues<br />Visibility + Credibility + Leadership = Engagement & Results<br />
  8. 8. The Road to Map to REALTOR® Success: The Toolbox<br />Press Release template<br />Opinion/Editorial “Op/Ed” Templates<br />Ipsos-Reid Survey<br />Issue Summaries<br />Home Ownership Matters ads<br />Board leadership Meetings with Candidates<br />Candidate survey<br />Candidate Debate/Breakfast Meetings<br />
  9. 9. Visibility<br />A Natural for Realtors<br />Press Releases<br />Op-Eds<br />Home Ownership Matters Ads<br />
  10. 10. Credibility<br />Knowledge of the sector<br />Knowledge of the community<br />Facts and data – Ipsos-Reid<br />Issue Summaries<br />
  11. 11. Leadership<br />Issue Summaries and Recommendations<br />Candidate Surveys<br />One-on-One Candidate Meetings<br />How to do it<br />Board-sponsored Debate/Breakfast Meetings<br />How to do it<br />
  12. 12. Timing<br />April 21 – October 6, 2011<br />Press Release: April 25th - May 13th<br />Op-Eds: beginning of each month <br />Ads: July-September<br />Candidate & Board Meetings: August-September<br />Candidate Surveys: August <br />Candidate Debate/Meetings: August-September<br />Post-election<br />Congratulations letter<br />Schedule follow-up meeting within 30-90 days<br />
  13. 13. More Information and Materials<br />REALTOR® Guide to Elections<br />www.homeownershipmatters.ca<br />
  14. 14. Video<br />Home Ownershipdoes matter!<br />
  15. 15. Member Board Election Training<br />Questions<br />

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