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Focus Group
What kind of colours would you like to see on
the front cover?
 Grace: For a pop magazine, I think vibrant
colours work w...
What kind of image would you like to see on
the front cover?
 Grace: I think I’d most like to see one main
image of a fem...
How many cover lines do you think would
look best on the front cover?
 Grace: Not loads because that can make it
look fus...
How many pictures would you like to see on
the contents page?
 Grace: I think one main image and then
maybe one or two sm...
What colours would you like to see on the
contents page?
 Grace: The same colour scheme as on the
front, it looks more pr...
What type of language would you expect on
the contents page?
 Grace: Not formal language, mostly informal
and language th...
Would you prefer the article to be freeflowing or Q&A?
 Grace: Q&A makes it more interesting
 Emma: Q&A because I like t...
Would you like to see any images on the
double page spread?
 Grace: I think just one main image in the
middle would look ...
What would you like the article to be about on
the double page spread?
 Grace: News about a new and upcoming artist
 Emm...
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Task 8 - Audience research using qualitative methods such as Focus groups

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Task 8 - Audience research using qualitative methods such as Focus groups

  1. 1. Focus Group
  2. 2. What kind of colours would you like to see on the front cover?  Grace: For a pop magazine, I think vibrant colours work well  Emma: I’d like to see bright, ‘pop’ colours on the front cover, it’s more appealing, however not too bright, that could start to look childish  Karla: Definitely bright colours, but black still works well with white and bright colours
  3. 3. What kind of image would you like to see on the front cover?  Grace: I think I’d most like to see one main image of a female artist, that’s what I listen to most  Emma: I agree, a female artist or a female band  Karla: A female artist or male artist, but one main person would look the best
  4. 4. How many cover lines do you think would look best on the front cover?  Grace: Not loads because that can make it look fussy  Emma: I think about 4 including a pug, then it won’t look too much  Karla: Not too many but not too little, about 4 around the picture
  5. 5. How many pictures would you like to see on the contents page?  Grace: I think one main image and then maybe one or two small ones of different bands/artists  Emma: I agree with Grace  Karla: About 2, with one main picture of a different artist to the front cover
  6. 6. What colours would you like to see on the contents page?  Grace: The same colour scheme as on the front, it looks more professional to keep the colour scheme consistent  Emma: Bright colours again to fit in with the ‘pop’ theme, same as the front cover  Karla: Keep the colours the same to make a theme
  7. 7. What type of language would you expect on the contents page?  Grace: Not formal language, mostly informal and language that relates to young people, so use of slang  Emma: A small use of slang, but not too much of it, informal and chatty to make it personal  Karla: Informal language to relate to its target audience
  8. 8. Would you prefer the article to be freeflowing or Q&A?  Grace: Q&A makes it more interesting  Emma: Q&A because I like to see how the celebrity answers the question  Karla: I think Q&A is more popular, it’s more entertaining to see what a celebrity gets asked and what they answer
  9. 9. Would you like to see any images on the double page spread?  Grace: I think just one main image in the middle would look good  Emma: Just the one or two images, this page is about the text, one main image will be more appealing as it will look more effective and won’t detract from the text  Karla: One main image on the left hand side, if there was any more, just a small one
  10. 10. What would you like the article to be about on the double page spread?  Grace: News about a new and upcoming artist  Emma: An interview with an artist, talking about a new album/tour  Karla: An interview about how an artist came to fame

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