Primary

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Primary

  1. 1. Primary Research Analyse My primary research for my Mountain bike advert and my 1 minute video was to create an online survey on the software survey monkey. Survey monkey allowed me to create an online survey where I can ask questions such as what genre of music people would prefer in advert weather or not they want the video to be fast pace or slow pace and asking them what brands of bikes do the public see I asked in the survey whether or not they would like to see any other synergy products in the video such as other bike brands helmets gloves and pads. Survey monkey then allowed me to out the multiple choices in the answers for example below the bar graph allowed me to see what the the audience response was to the question. This bar graph on survey monkey shows that the music genre that was most popular was Rock then drum and bass and then Dub step after that was house music and last but not least Rap music. With this research I can now relate this in creating my video and advert as the graph shows that the most popular 3 was Rock Dub step and House Music, then I can see what bike videos and adverts are out there that are popular and that have this kind of music genre in them and add these sound track to the pace of the video. Like the Music genre question this is similar survey monkey allowed me to create my next question this question allowed me to see what my audience would like to see in music video weather or not they would like to see a fast pace action video and advert or would they like a slow motion video this was my response my audience all ten of them reported back to me in my primary research that all of them wanted o see a fast pace advert and video. 100% of my audience wanted to see this I can now relate this in creating my video and my advert this is beneficial to creating my advert and video as now I can see that my audience wants to see a fast pace video and advert.
  2. 2. up to now with researching my primary research that my audience wants to see an fast pace video and a fast pace advert with the music genre of a Rock Drum and Bass or Dub step the nest question that I wanted to get a response in my primary research was the synergy side to the video and the advert and video weather or not the viewers would like to see other products in the video and advert such as the make of the helmet the gloves any product that is released by the bike brand. With this question this was close to a half and half response 40 % of my audience response was No they would not want to however 60% of the audience said yes. This primary research can help me when creating my video and advert I can add other synergy products in the video and the advert. Up to now I can see that my primary research has gather information that the viewers would like to see a fast pace music video with fast action camera angles also to match this my advert and video would have to have fast pace music which is why I asked the question of what genre would you like to listen too so up to now I can see that they would like to listen to the top three of rock drum and bass and dub step also by booking at my primary research I can see that the video and the advert would like to see synergy products in the video and the advert. The nest question that i asked was “what bike brands do you mostly hear of? I got a lot of difference responses to this question; this question goes to show that a lot of people know different types of mountain bikes. The top response was the Brand Specialized next after that the 2nd most popular answer was the brand Air and the third was a joint 3rd all resulting in 30 % this was Muddy Fox, Scott and Yeti. The third and the last question the one on the right was about how long would be a suitable length of a video and advert the most popular length that the viewers want to see is up to a minute 60 seconds I can use this primary research too see that I can have my video just up to a minute and my advert.

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