San Francisco, CA. June 2013. Over 2,000 participants in 4 days.
Imagined by Nestle Nesquik in collaboration with George Zisiadis + Hillary Andujar.
Hidden in SF, The Happiness Laboratory had been engineering joy and happiness in secret for untold years.
For the first time ever, the public was allowed rare entry inside of this magical place – home of The Bubbleverse.
Upon entry, participants were greeted by a Happiness Scientist.
They freely shared and observed countless happiest moments on the Lab’s public wall.
At any given time there were hundreds waiting to experience The Bubbleverse.
Happiness Scientists briefed participants for their entry into the Laboratory.
The Laboratory was full of scientists hard at work distilling and engineering happiness.
As part of their visit, participants suited up in tie-dye lab coats, goggles, and gloves.
The Laboratory camera only worked when exposed to silly faces.
Dr. Von Twizzleworth explained how distilling happiness produces bubbles so magical they must be stored in a
special containment vessel codenamed “The Bubbleverse.”
Participants then entered the Bubbleverse – a magical, kaleidoscopic vortex of music, light, and iridescent fog-
All who entered experienced the purest feelings of happiness, wonder, and joy.
After exiting the Laboratory, participants were treated to complementary samples of Nesquik.
There were only smiles to be seen from those exiting The Bubbleverse.
Participants were offered free prints of their #Bubbleverse Instagram photos in real time.
Thousands of these spread the excitement online and created physical souvenirs of their experience.
George Zisiadis & Hillary Andujar are installation artists who excel at creating unforgettable memories.
Their experience in set design, interactive media, and public art has led to immersive, engaging installations that
have been experienced by thousands in person and seen by countless more online. They collaborate with major
brands and institutions like Nestle, Google, and the City of Boston to engage audiences in meaningful, inspiring
ways. They also really like bubbles.
www.GeorgeZisiadis.com // www.HillaryAndujar.com