Make more money with better landing pages

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This presentation outlines what makes a better landing page to enable your business to make more money. If your business doesn't create online revenue then the same methods and tactics will help improve stickiness and engagement.

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  • Good afternoon Everyone. Thanks for coming to my talkHopefully there’s something here for everyone
  • Maintain relevanceSpeed is keyMake sure your tone and language match your target audiencePage should make sense and catch attention in a matter of secondsGet rid of distractionsPeople will bounce if your landing page doesn’t match the ad – so that is the waste of your money and your users timeLanding pages are better than taking users to the homepage – don’t make them click to find the info you have promised, make it easy
  • Make more money with better landing pages

    1. 1. @georgeioannou | @digitalandwise Make More Money With Better Landing Pages George Ioannou Head of Agency
    2. 2. @georgeioannou | @digitalandwise What we’re going to cover… • What is a landing page? • Importance of landing pages • What makes a great landing page? • Fulfill the promise • Measuring and reporting • Trust nothing, test everything • Some examples • Handy tools
    3. 3. @georgeioannou | @digitalandwise What is a landing page? • Sometimes known as a "lead capture page" or a "lander” • Displaying a logical extension of the advertisement, search result or link. • Linked to from: – SEM – Social Media – Email Campaigns • Converts site visitors into sales or leads.
    4. 4. @georgeioannou | @digitalandwise
    5. 5. @georgeioannou | @digitalandwise Ten Key Landing Page features Source [ Kiss Metrics ]
    6. 6. @georgeioannou | @digitalandwise Create a Landing Page that C.O.N.V.E.R.T.S. = Clear Call to Action = Offer = Narrow Focus = Very Important Attributes = Effective Headline = Resolution-Savvy Layout = Tidy Visuals = Social Proof Source [ Kiss Metrics ]
    7. 7. @georgeioannou | @digitalandwise Fulfill the Promise • Show what it says on the tin • Keep consistency and confirm expectations • Would you buy from you? • Be specific • Show your USP
    8. 8. @georgeioannou | @digitalandwise Measuring & Reporting • Leads/conversion • Bounce rate • Campaign channel effectiveness • Visits • Pages per visit • Average visit duration • % new visits
    9. 9. @georgeioannou | @digitalandwise Trust Nothing, Test Everything! • Don’t depend on expertise • Start A/B and Multivariate testing – Test multiple landing page layouts – Optimize content, special offers etc – Segment and Target
    10. 10. @georgeioannou | @digitalandwise SOME EXAMPLES
    11. 11. @georgeioannou | @digitalandwise Spotify
    12. 12. @georgeioannou | @digitalandwise Spotify
    13. 13. @georgeioannou | @digitalandwise Spotify
    14. 14. @georgeioannou | @digitalandwise MADE
    15. 15. @georgeioannou | @digitalandwise Apple
    16. 16. @georgeioannou | @digitalandwise Waitrose
    17. 17. @georgeioannou | @digitalandwise HANDY TOOLS
    18. 18. @georgeioannou | @digitalandwise Handy Tools • Google Tools • http://www.google.com/ Too many features to mention!
    19. 19. @georgeioannou | @digitalandwise Handy Tools  Feng-GUI  www.feng-gui.com  Optimise layouts  Identify weak spots & improve performance  Location of brand and branding effectiveness
    20. 20. @georgeioannou | @digitalandwise Handy Tools  Loop11  www.loop11.com  Create professional usability tests in minutes  Conduct remote user testing  See the results of your user test online – instantly.
    21. 21. @georgeioannou | @digitalandwise Handy Tools  Clicktale  www.clicktale.com  Visitor recordings  Mouse movement heatmaps  Attention heatmaps  Click heatmaps
    22. 22. @georgeioannou | @digitalandwise Handy Tools • Five Second Test • http://fivesecondtest.com/  UI feedback  Fine tune design  Extracts the frequent keywords places in to graph
    23. 23. @georgeioannou | @digitalandwise Trust Nothing, Test Everything!
    24. 24. @georgeioannou | @digitalandwise Thanks for listening! Next… Follow us @digitalandwise Read our blogs at www.digitalandwise.com Email us at info@digitalandwise.com Even better come and visit us on stand A215 Thank you for listening @georgeioannou http://www.linkedin.com/in/georgeioannou

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