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HookUpFeed Business Introduction

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An introduction to the HookUpFeed service, offering text-based marketing solutions to companies across America.

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HookUpFeed Business Introduction

  1. 2. Market Opportunity <ul><li>Growth of Social Media and mobile phone usage </li></ul><ul><li>Outdated and expensive advertising mediums for local businesses </li></ul><ul><li>SMS subscribers remain the most loyal customers </li></ul><ul><li>Faster, Cheaper, and Customizable Data Transmission </li></ul><ul><li>250M mobile phones in use and growing, 3B worldwide </li></ul><ul><li>24% of mobile phone users have a data plan and use additional services </li></ul><ul><li>Customers are now friends, followers and fans </li></ul><ul><li>The Internet provides a portal for direct interaction between user and merchant </li></ul>
  2. 3. Contents <ul><li>What is the vision for HookUpFeed? </li></ul><ul><li>How is HUF different? </li></ul><ul><li>How do you fit into our model for success? </li></ul><ul><li>How do our merchants benefit? </li></ul><ul><li>How do our users benefit? </li></ul><ul><li>How does HUF advertise our merchants with Social Media? </li></ul><ul><li>How can you make a difference with HUF? </li></ul>
  3. 4. <ul><li>What is the value of being “hooked up”? </li></ul><ul><ul><li>Creating a greater connection between customer and merchant </li></ul></ul><ul><ul><li>Suggests VIP and exclusive status for users and creates loyal customers </li></ul></ul><ul><li>What is HookUpFeed? </li></ul><ul><ul><li>HookUpFeed is an integrated online and mobile destination that connects businesses and brands to existing customers, gains access to prospective customers, while creating a richer and more convenient experience for each customer </li></ul></ul><ul><ul><li>In simple English: We help businesses target their customers and equip them with modern tools to make new customers into loyal customers </li></ul></ul><ul><li>What is the primary benefit for members? </li></ul><ul><ul><li>Users gain access to offers for all relevant local goods and services in one simple, integrated online and mobile destination </li></ul></ul><ul><li>What is the primary benefit for businesses and brands? </li></ul><ul><ul><li>Businesses get a highly effective and cost efficient means to stay connected with existing customers and obtain new customers </li></ul></ul>What is HookUpFeed?
  4. 5. How Users Access HUF <ul><li>HUF’s online interface provides a one-stop shop for deals, with easily modified searches based on location or category </li></ul><ul><li>A dedicated Facebook Page provides users with a HUF community to share comments, questions, and news about the HUF service, while offering a direct connection to HUF deals on FB </li></ul><ul><ul><li>“ Like” our HUF Facebook page at www.facebook.com/hookupfeed </li></ul></ul><ul><li>An iPhone application, which offers mobile connectivity to search HUF’s database of local offers (coming June), will make HUF more social for businesses and users </li></ul>HookUP Feed
  5. 6. How is HUF different? <ul><li>Traditional advertising is considered by many as “spam” </li></ul><ul><li>HUF creates a personal and social connection between businesses and users and makes it worthwhile to use the service on both ends </li></ul><ul><li>HUF’s leverage of social media and SMS texting capitalizes on the growth of the mobile market and social media </li></ul><ul><li>HUF allows businesses to know who their best customers are and reward people for recurring business </li></ul><ul><li>Most of all, HUF allows users to find the deals they are personally interested in, while leaving out the rest </li></ul>
  6. 7. How Do Merchants Benefit? <ul><li>All HUF merchants are listed on our online interface where users can find deals </li></ul><ul><li>Merchants are given personalized setup kits for specific locations to advertise the new text-based marketing strategy </li></ul><ul><li>Merchants benefit from the growing list of HUF clients that increase the visibility and userbase of the service </li></ul><ul><li>Merchants benefit from HUF’s ability to leverage users and users’ networks to attract new, lasting relationships with customers </li></ul><ul><li>HUF’s short-code and text blast technology make sure that all merchants and brands can reach out to their loyal followers whenever and wherever </li></ul><ul><li>The HUF Merchant Loyalty Program allows merchants to receive credits for every new merchant that is referred and signed </li></ul><ul><li>HUF Merchants have the security of an administrator and sales team to support their growth into social media and as a business </li></ul>
  7. 8. Some of Our Current Merchants <ul><li>Who to target that would benefit from HookUpFeed: </li></ul><ul><ul><li>Restaurants -Hair Salons -Tanning Salons </li></ul></ul><ul><ul><li>Coffee Shops -Clubs -Real Estate Offices </li></ul></ul><ul><ul><li>Apartment Complexes -Retailers -Auto Services </li></ul></ul>
  8. 9. HUF Restaurant Account: 10 Month Period on 1 Year Contract
  9. 10. HUF Statistics <ul><li>50,000+ Opt-In HookUpFeed Users </li></ul><ul><ul><li>65% Redemption Rate for Text-Based Offers </li></ul></ul><ul><li>500+ Merchants </li></ul><ul><ul><li>National corporations include American Airlines, Coffee Bean and Tea Leaf, Coldstone Creamery, Domino’s Pizza, Buffalo Wild Wings, and Wet N’ Wild Waterparks </li></ul></ul><ul><li>1,800+ Facebook Followers </li></ul><ul><ul><li>Growing at 100+ a week </li></ul></ul><ul><li>400+ Twitter Followers @HookUpFeed </li></ul><ul><ul><li>270+ Austin, TX Based Twitter Followers @HookUpAustin </li></ul></ul><ul><ul><li>190+ Berkeley, CA Based Twitter Followers @HookUpBerkeley </li></ul></ul>
  10. 11. Our Basic Plan for Merchants
  11. 12. Starter’s Kit For Merchant Location
  12. 13. Promoting Offers on HookUpFeed Fan Page
  13. 14. How Do Users Benefit? <ul><li>Customers and HUF Users choose what deal they want and when they want them </li></ul><ul><li>Customers can search for deals based on category, location, expiration, and popularity, giving them the ultimate choice </li></ul><ul><li>Users have the ability to connect to HUF through friends’ feeds </li></ul><ul><li>Social Media networks allow users to instantly see HUF merchant deals, which can be instantly redeemed </li></ul><ul><li>HUF too has a presence in Social Media: </li></ul><ul><ul><li>http://www.facebook.com/Hookupfeed </li></ul></ul><ul><ul><li>http://twitter.com/hookupfeed </li></ul></ul><ul><li>HUF has communities on a local level </li></ul><ul><ul><li>http://twitter.com/hookupberkeley </li></ul></ul><ul><ul><li>http://twitter.com/hookupaustin </li></ul></ul>
  14. 15. Advertising Merchants with Social Media <ul><li>HookUpFeed leverages all major social networks and offers specialized marketing and advertising campaigns for each of our clients </li></ul><ul><li>Social Media is important when leveraging “influencers”, who’s networks are potentially the most important resource for local businesses </li></ul>
  15. 16. How does Rosa’s Café use HookUpFeed <ul><li>Rosa’s Café first promotes a personal keyword with HUF created merchant starter’s kit </li></ul><ul><ul><li>Text “RosasVIP” to 65374 </li></ul></ul><ul><li>Customers receive an opt-in text through HUF’s shortcode system </li></ul><ul><ul><li>Rosa’s VIP: Show txt 2 receive a FREE #17 Burrito with the purchase of a med or lg drink. </li></ul></ul><ul><li>Rosa’s Café can send text blasts to attract customers for special occasions or slow days </li></ul><ul><ul><li>Rosa’s VIP: Come in 2nite and receive $5 OFF ur dinner w/ purch of 2 entrees. exp. 2nite </li></ul></ul>
  16. 17. How does Rosa’s Café use HookUpFeed <ul><li>The HookUpFeed Team has done the following to promotion: </li></ul><ul><ul><li>Starter’s Kit includes 500 VIP cards with logo and 5 In-store signs with logo </li></ul></ul><ul><ul><li>Online banner provides homepage promotion of Rosa’s Café on www.HookUpFeed.com with direct connection to merchant Website </li></ul></ul><ul><ul><li>Promote Rosa’s Café in the HUF Facebook community and on Twitter </li></ul></ul><ul><ul><li>Create a merchant specific Facebook Page at www.facebook.com/rosascafe </li></ul></ul><ul><ul><li>Create and place small targeted social flyers on www.facebook.com </li></ul></ul><ul><li>HookUpFeed can also support easy promotion of customer participation in HUF through social media accounts (Facebook and Twitter) </li></ul><ul><li>Coming June 2010, HookUpFeed is launching an iPhone app for your customers </li></ul>
  17. 18. Facebook Social Ads – Targeted HookUP
  18. 19. Promoting Merchant Specific Page on Facebook
  19. 20. Business Promotion of HookUpFeed Program

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