Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HookUpFeed Business Introduction


Published on

An introduction to the HookUpFeed service, offering text-based marketing solutions to companies across America.

Published in: Business
  • Be the first to comment

HookUpFeed Business Introduction

  1. 2. Market Opportunity <ul><li>Growth of Social Media and mobile phone usage </li></ul><ul><li>Outdated and expensive advertising mediums for local businesses </li></ul><ul><li>SMS subscribers remain the most loyal customers </li></ul><ul><li>Faster, Cheaper, and Customizable Data Transmission </li></ul><ul><li>250M mobile phones in use and growing, 3B worldwide </li></ul><ul><li>24% of mobile phone users have a data plan and use additional services </li></ul><ul><li>Customers are now friends, followers and fans </li></ul><ul><li>The Internet provides a portal for direct interaction between user and merchant </li></ul>
  2. 3. Contents <ul><li>What is the vision for HookUpFeed? </li></ul><ul><li>How is HUF different? </li></ul><ul><li>How do you fit into our model for success? </li></ul><ul><li>How do our merchants benefit? </li></ul><ul><li>How do our users benefit? </li></ul><ul><li>How does HUF advertise our merchants with Social Media? </li></ul><ul><li>How can you make a difference with HUF? </li></ul>
  3. 4. <ul><li>What is the value of being “hooked up”? </li></ul><ul><ul><li>Creating a greater connection between customer and merchant </li></ul></ul><ul><ul><li>Suggests VIP and exclusive status for users and creates loyal customers </li></ul></ul><ul><li>What is HookUpFeed? </li></ul><ul><ul><li>HookUpFeed is an integrated online and mobile destination that connects businesses and brands to existing customers, gains access to prospective customers, while creating a richer and more convenient experience for each customer </li></ul></ul><ul><ul><li>In simple English: We help businesses target their customers and equip them with modern tools to make new customers into loyal customers </li></ul></ul><ul><li>What is the primary benefit for members? </li></ul><ul><ul><li>Users gain access to offers for all relevant local goods and services in one simple, integrated online and mobile destination </li></ul></ul><ul><li>What is the primary benefit for businesses and brands? </li></ul><ul><ul><li>Businesses get a highly effective and cost efficient means to stay connected with existing customers and obtain new customers </li></ul></ul>What is HookUpFeed?
  4. 5. How Users Access HUF <ul><li>HUF’s online interface provides a one-stop shop for deals, with easily modified searches based on location or category </li></ul><ul><li>A dedicated Facebook Page provides users with a HUF community to share comments, questions, and news about the HUF service, while offering a direct connection to HUF deals on FB </li></ul><ul><ul><li>“ Like” our HUF Facebook page at </li></ul></ul><ul><li>An iPhone application, which offers mobile connectivity to search HUF’s database of local offers (coming June), will make HUF more social for businesses and users </li></ul>HookUP Feed
  5. 6. How is HUF different? <ul><li>Traditional advertising is considered by many as “spam” </li></ul><ul><li>HUF creates a personal and social connection between businesses and users and makes it worthwhile to use the service on both ends </li></ul><ul><li>HUF’s leverage of social media and SMS texting capitalizes on the growth of the mobile market and social media </li></ul><ul><li>HUF allows businesses to know who their best customers are and reward people for recurring business </li></ul><ul><li>Most of all, HUF allows users to find the deals they are personally interested in, while leaving out the rest </li></ul>
  6. 7. How Do Merchants Benefit? <ul><li>All HUF merchants are listed on our online interface where users can find deals </li></ul><ul><li>Merchants are given personalized setup kits for specific locations to advertise the new text-based marketing strategy </li></ul><ul><li>Merchants benefit from the growing list of HUF clients that increase the visibility and userbase of the service </li></ul><ul><li>Merchants benefit from HUF’s ability to leverage users and users’ networks to attract new, lasting relationships with customers </li></ul><ul><li>HUF’s short-code and text blast technology make sure that all merchants and brands can reach out to their loyal followers whenever and wherever </li></ul><ul><li>The HUF Merchant Loyalty Program allows merchants to receive credits for every new merchant that is referred and signed </li></ul><ul><li>HUF Merchants have the security of an administrator and sales team to support their growth into social media and as a business </li></ul>
  7. 8. Some of Our Current Merchants <ul><li>Who to target that would benefit from HookUpFeed: </li></ul><ul><ul><li>Restaurants -Hair Salons -Tanning Salons </li></ul></ul><ul><ul><li>Coffee Shops -Clubs -Real Estate Offices </li></ul></ul><ul><ul><li>Apartment Complexes -Retailers -Auto Services </li></ul></ul>
  8. 9. HUF Restaurant Account: 10 Month Period on 1 Year Contract
  9. 10. HUF Statistics <ul><li>50,000+ Opt-In HookUpFeed Users </li></ul><ul><ul><li>65% Redemption Rate for Text-Based Offers </li></ul></ul><ul><li>500+ Merchants </li></ul><ul><ul><li>National corporations include American Airlines, Coffee Bean and Tea Leaf, Coldstone Creamery, Domino’s Pizza, Buffalo Wild Wings, and Wet N’ Wild Waterparks </li></ul></ul><ul><li>1,800+ Facebook Followers </li></ul><ul><ul><li>Growing at 100+ a week </li></ul></ul><ul><li>400+ Twitter Followers @HookUpFeed </li></ul><ul><ul><li>270+ Austin, TX Based Twitter Followers @HookUpAustin </li></ul></ul><ul><ul><li>190+ Berkeley, CA Based Twitter Followers @HookUpBerkeley </li></ul></ul>
  10. 11. Our Basic Plan for Merchants
  11. 12. Starter’s Kit For Merchant Location
  12. 13. Promoting Offers on HookUpFeed Fan Page
  13. 14. How Do Users Benefit? <ul><li>Customers and HUF Users choose what deal they want and when they want them </li></ul><ul><li>Customers can search for deals based on category, location, expiration, and popularity, giving them the ultimate choice </li></ul><ul><li>Users have the ability to connect to HUF through friends’ feeds </li></ul><ul><li>Social Media networks allow users to instantly see HUF merchant deals, which can be instantly redeemed </li></ul><ul><li>HUF too has a presence in Social Media: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>HUF has communities on a local level </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  14. 15. Advertising Merchants with Social Media <ul><li>HookUpFeed leverages all major social networks and offers specialized marketing and advertising campaigns for each of our clients </li></ul><ul><li>Social Media is important when leveraging “influencers”, who’s networks are potentially the most important resource for local businesses </li></ul>
  15. 16. How does Rosa’s Café use HookUpFeed <ul><li>Rosa’s Café first promotes a personal keyword with HUF created merchant starter’s kit </li></ul><ul><ul><li>Text “RosasVIP” to 65374 </li></ul></ul><ul><li>Customers receive an opt-in text through HUF’s shortcode system </li></ul><ul><ul><li>Rosa’s VIP: Show txt 2 receive a FREE #17 Burrito with the purchase of a med or lg drink. </li></ul></ul><ul><li>Rosa’s Café can send text blasts to attract customers for special occasions or slow days </li></ul><ul><ul><li>Rosa’s VIP: Come in 2nite and receive $5 OFF ur dinner w/ purch of 2 entrees. exp. 2nite </li></ul></ul>
  16. 17. How does Rosa’s Café use HookUpFeed <ul><li>The HookUpFeed Team has done the following to promotion: </li></ul><ul><ul><li>Starter’s Kit includes 500 VIP cards with logo and 5 In-store signs with logo </li></ul></ul><ul><ul><li>Online banner provides homepage promotion of Rosa’s Café on with direct connection to merchant Website </li></ul></ul><ul><ul><li>Promote Rosa’s Café in the HUF Facebook community and on Twitter </li></ul></ul><ul><ul><li>Create a merchant specific Facebook Page at </li></ul></ul><ul><ul><li>Create and place small targeted social flyers on </li></ul></ul><ul><li>HookUpFeed can also support easy promotion of customer participation in HUF through social media accounts (Facebook and Twitter) </li></ul><ul><li>Coming June 2010, HookUpFeed is launching an iPhone app for your customers </li></ul>
  17. 18. Facebook Social Ads – Targeted HookUP
  18. 19. Promoting Merchant Specific Page on Facebook
  19. 20. Business Promotion of HookUpFeed Program