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13.4 Global Interdependence: The management of a tourist destination - Jamaica

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13.4 Global Interdependence: The management of a tourist destination - Jamaica

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13.4 Global Interdependence: The management of a tourist destination - Jamaica

  1. 1. CAMBRIDGE A2 GEOGRAPHY REVISION GLOBAL INTERDEPENDENCE 13.4 THE MANAGEMENT OF A TOURIST DESTINATION: JAMAICA
  2. 2. KEYTERMSANDDEFINITIONS Growth (of tourism) refers to the increase in numbers of tourists. Development (of tourism) refers to the expansion of tourism activities such as the development of adventure tourism and ecotourism. Community tourism is the aspect of the industry that fosters opportunities at the community level for local people. Part of the tourist income gained is set aside for projects that provide benefits to the community as a whole. Pro-poor tourism is tourism that results in increased net benefits for poor people. Sustainability is meeting the needs of the present without compromising the ability of future generations to meet their needs.
  3. 3. TOPICSUMMARY Jamaica is the third largest of the Caribbean islands, and the largest English- speaking island in the Caribbean Sea. Tourism in Jamaica originated in the latter part of the nineteenth century when a limited number of affluent people, many with medical conditions, came to Jamaica to avoid the cold winters in the UK and North America. In 2005 a total of 2 614 506 tourists visited Jamaica. Jamaica is an example of a tourist area where there has been clear evidence of growth and development. The term ‘growth’ refers to the increase in numbers while ‘development’ refers to the expansion of tourism activities such as the development of adventure tourism and ecotourism.
  4. 4. TOPICSUMMARY Jamaica’s north coast, with its pleasant weather and whitesand beaches, is the centre of the island’s tourist industry. The main resorts are Montego Bay, Ocho Rios and Port Antonio. While sun and sand are the main attractions of a holiday in Jamaica, the island also has other attributes including dolphin parks, nature reserves, museums and galleries. In 1992, Jamaica’s first marine park, covering 15 sq. km, was established in Montego Bay. The following year Blue and John Crow Mountains National Park was established on 780 sq. km of wilderness that supports thousands of tree and fern species, rare animals, and insects such as the Homerus swallowtail, the Western Hemisphere’s largest butterfly. The Negril Marine Park was established in 1998.
  5. 5. TOPICSUMMARY The contribution of tourism to total employment and GDP has risen substantially. Direct employment numbers 92 000, but almost 300 000 jobs depend on tourism if indirect employment is also taken into account. The high or ‘winter’ season runs from mid-December to mid-April, when hotel prices are highest. The rainy season extends from May to November. It has been estimated that 25% of hotel workers are laid off during the offseason. Jamaica’s government is working to reduce the environmental impact of tourism.
  6. 6. TOPICSUMMARY Negril is a large beach resort town located on the west coast of Jamaica. The town’s development as a resort location began during the late 1950s. Ecotourism is a developing sector of the industry with, for example, raft trips on the Rio Grande river increasing in popularity. Considerable efforts are being made to promote community tourism so that more money filters down to the local population and small communities. Community tourism is seen as an important aspect of ‘pro-poor tourism’.
  7. 7. ADDITIONALWORKS • Produce a fact file on tourism in Jamaica, and include a map showing the main tourism locations. • Analyse the growth and development of one Jamaican tourism resort. • Describe the main issues faced in the management of tourism in Jamaica. • Evaluate the attempts made to overcome the issues you have identified.
  8. 8. SUGGESTEDWEBSITES www.greenjamaica.org – Jamaica Conservation and Development Trust www.jamaicaobserver.com – Jamaica Observer www.discoverjamaica.com www.jamaicatourism.net

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