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Effective Strategic Social Media Marketing

The concept of Social Media Marketing can be overwhelming but in this presentation George Ross identifies the key elements of the Web 2.0 marketing opportunity has created an Effective Social Media marketing Strategy

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Effective Strategic Social Media Marketing

  1. 1. Strategic Social Media Marketing <br />effective<br />A practical, effective, WEB 2.0 marketing communications program<br />George B. Ross<br />President<br />
  2. 2. effective<br />Strategic Social Media Marketing <br />WHY & WHERE TO START<br />?<br />
  3. 3. effective<br />Strategic Social Media Marketing <br />EYEBALLS<br />These 4 sites<br />combine for: <br />50.5%<br />of the internet’s daily reach.<br /><br />
  4. 4. effective<br />Strategic Social Media Marketing <br />CONTENT<br />?<br />
  5. 5. effective<br />Strategic Social Media Marketing <br />CONTENT<br />The fundamentals never change...<br />We need written content to market <br />our products and services which <br />can be uploaded to: <br /><ul><li>Online PR ’wires’
  6. 6. Ezine web sites
  7. 7. DIGG
  8. 8. Our blog</li></li></ul><li>effective<br />Strategic Social Media Marketing <br />CONTENT<br />Every day 20% off all internet<br />users logon on to YouTube <br />providing access to a huge<br />number of eyeballs. B2C & B2B<br />Can use YouTube to promote brand <br />By:<br /><ul><li>Tutorials
  9. 9. Product instructions
  10. 10. Corporate branding</li></ul>Note: the hyperlinks connect to examples of each category on YouTube<br />
  11. 11. effective<br />Strategic Social Media Marketing <br />CONTENT<br />With 2% of all daily internet traffic<br />we can use Flickr to store galleries<br />of our products and by carefully<br />naming our files with key words <br />Our images will appear high on image <br />searches<br />
  12. 12. effective<br />Strategic Social Media Marketing <br />CONTENT<br />Video<br />Text<br />Photos<br />
  13. 13. effective<br />Strategic Social Media Marketing <br />CONTENT<br />Our core strategic marketing<br />element is ‘The Blog’:<br /><ul><li>create blog articles
  14. 14. problem/solution
  15. 15. new products/services
  16. 16. Increase website page count
  17. 17. Maintain site ‘freshness’
  18. 18. Create a following
  19. 19. Establish expertise
  20. 20. Increase brand equity
  21. 21. Exploit the weaknesses of your</li></ul>competition<br /><ul><li>Blog will provide the feeder</li></ul>material for other social media<br />
  22. 22. effective<br />Strategic Social Media Marketing <br />CONTENT<br />Connect the blog to external<br />Social Medial platforms..<br />Using Feedburner we can:<br /><ul><li>Update LinkedIn every time</li></ul>we make a blog update<br /><ul><li>Add a Chicklet to the homepage</li></ul>to offer RSS subscription<br /><ul><li>Market you blog via Tecnorati</li></ul>Note: While the LinkedIn account is personal - Groups and Pages are for business<br />
  23. 23. effective<br />Strategic Social Media Marketing <br />CONTENT<br />Create Facebook Page/Group:<br /><ul><li>blog article links
  24. 24. video links
  25. 25. Photo galleries
  26. 26. Feed Twitter via Facebook with</li></ul>Company updates (There is no <br /><ul><li>need to update Twitter)</li></ul>Note: While the Facebook account is personal - Groups and Pages are for business<br />
  27. 27. effective<br />Strategic Social Media Marketing <br />All of the pieces but one…<br />
  28. 28. Strategic Social Media Marketing <br />effective<br />Forum marketing<br />Primary goal: creation of back links<br />Register with every industry (and related) forum<br />Ensure that your URL is embedded into your signature and every forum entry<br />Be an active participant<br />Secondary goal: blog promotion<br />Tertiary goal: brand positioning<br />
  29. 29. effective<br />Strategic Social Media Marketing <br />An effective integrated WEB 2.0<br /> marketing communications plan<br />that leverages platform connectivity<br />Forum marketing<br />