Digital Marketing in 2013 - September 2012

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Guest lecture at George Mason University

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Digital Marketing in 2013 - September 2012

  1. 1. Digital Marketing in 2013George Mason UniversityMSOM 303September 2012
  2. 2. Todays GoalsWhere We WereWhere We AreWhats Next in the Mainstream
  3. 3. But First Who Are You?
  4. 4. • SOM Grad• Coach & Judge - SOM498 - 10+ years• Silver Beacon Marketing co-founder• Google AdWords certified
  5. 5. Where We Were
  6. 6. 1995 Births Dow Jones Closes Above 4,000
  7. 7. 2005 Births
  8. 8. The Marketing Blend
  9. 9. Science Gets Data
  10. 10. Social Now Counts For Search
  11. 11. Device Convergence Complications http://www.chipestimate.com/techtalk/images/fig1_070814.jpg
  12. 12. Big Data Today• Forget Gigabytes and Terrabytes• Netflix Storage = 1 petabyte storage• Imgur transfers = 1 petabyte per week• Google = 24 petabytes daily
  13. 13. Big Data NextExabytes10 exabytes = all US phone calls annuallyBut we can capture it all
  14. 14. Big Data Benefits
  15. 15. Marketing Implications
  16. 16. Marketing Implications
  17. 17. Advertising Masked InEntertainment and Information
  18. 18. Thanks.Have A Great Semester!

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