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9 Top Tips for creating Business Videos worth Sharing

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Spoiler alert: This is not about viral - it's about creating thousands of meaningful views vs a million generic ones.
Video viewership is now the primary online occupation for the under 35s - yet most businesses struggle to reach their audience, let alone target or engage with them in the way Vloggers or viral factories like Buzzfeed or Unilad do.
This webinar focuses on creating real business videos; about brands, products or events, that will be watched, shared, liked and engaged with.
In this session George from Orama will divulge a tried and tested methodology to get videos watched and shared.

Published in: Marketing
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9 Top Tips for creating Business Videos worth Sharing

  1. 1. PANORAMIC FILM SOLUTIONS 9 Top Tips for creating Business Videos worth Sharing
  2. 2. Hi! I’m George producer ex-banker kitesurfer father
  3. 3. Why this webinar ... Do I need specific tips to create business videos?
  4. 4. Not ALL videos are shareable 5% of videos = 95% of the views
  5. 5. Who are the 5%? Where are they? Brighton (those 3 = 80M Subscribers)
  6. 6. Who are the 5%? Where are they? Brighton (those 3)
  7. 7. 85% of business videos will never reach 1,000 views
  8. 8. What can “regular” businesses achieve?
  9. 9. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  10. 10. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate This is the visible part so let’s see how it works for some popular videos
  11. 11. Dollar Shave Club ● Content: Product + Community. “We are smarter than the FMCG marketing” ● Format: 1st person narration, eyes to camera ● Style: Unique! ● Story: Journey + Anti-Hero (CEO)
  12. 12. ● Content: Demonstration ● Format: Music-led ● Style: Minimalistic ● Story: The human hand is the hero Leapmotion
  13. 13. ● Content: ? ● Format: Music video ● Style: Animation (similar to Aardman studios) ● Story: Hero seeks the greatest gift Sainsbury’s 2016 Christmas
  14. 14. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  15. 15. 1.Research: keywords Vegan Vegetarian source: VidIQ, 2015
  16. 16. 1.Research: topics Dessert: 2x as popular as mains
  17. 17. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  18. 18. 2. Content A marketing video A brand video Event highlights Testimonials Explainer video A celebrity endorsement
  19. 19. 2. Content A marketing video A brand video Event highlights Testimonials Explainer video A celebrity endorsement This is Rodney King – sometimes video content is not treated well, but hopefully it will prevail
  20. 20. 2. Content Event Highlights Testimonials Explainer video All the emotion of the Awards ceremony 23 Michelin stars in 60s How to… How to...
  21. 21. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  22. 22. ITVdictionnary: “A TV programme format is a recipe which allows television concepts and ideas to travel without being stopped by either geographical or linguistic boundaries.” Reality TV is format, games shows are formats Format
  23. 23. A video format is the overall concept that can be replicated across different pieces of content and is adapted to the platform. Key elements to consider: 1. Length 2. Narration 3. Start / Finish 4. Sequence Format
  24. 24. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  25. 25. Style Your “brand bible” applied on video. It should be instantly recognisable.
  26. 26. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  27. 27. Story
  28. 28. Story hack Find your Hero (not your brand) Define his Mission Your brand / product is the mentor / gift that allows the Hero to fulfill his Mission
  29. 29. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  30. 30. A multiplier of quality Quality (10) x Optimization (10) = 100% chance of success Then consider: Quality (9) x Optimization (2) = 18% chance of success
  31. 31. Before
  32. 32. After
  33. 33. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  34. 34. Measure
  35. 35. Ex: our foodie channel “the plate” Main audience: Male 35-44 in the UK & US But … subscribers are 45% female and international Foodie but not a food professional Also tends to like tech and travel Watch on Youtube directly on their mobile phone in the evenings during the week. Want to learn something when they watch. Like recipes but prefer stories about chefs Don’t really care about Michelin stars Prefer pastry over main dishes
  36. 36. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  37. 37. Amplify A video that is already shared organically will offer great value for promotion
  38. 38. 9 Top Tips 1. Research 2. Content 3. Format 4. Style 5. Story 6. Optimize 7. Measure 8. Amplify 9. Iterate
  39. 39. Before 1 shoot 1 edit 1 ad
  40. 40. Now 1 shoot 1 pool of content 1 multiple posts
  41. 41. Iterate
  42. 42. Thank you! Questions? george@orama.tv 02033225207 @officialorama

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