Puls Media Network

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Puls Media Network

  1. 1. ROMANIAN COMMUNICATION LEADER in THE MEDICAL FIELD Part of
  2. 2. pany ion Com ABOUT PULS MEDIA NETWORK Com municat ical Mar k et omanian Med on the R n 8 Specialized MEDICAL JOURNALS n 30.000 MEDICAL PROFESSIONALS as subscribers n ONE ANNUAL PUBLICATION dedicated to end-consumer n 50 MEDICAL EVENTS per year dedicated to physicians and pharmacists n Complex MEDICAL information PORTAL Part of Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides: Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides: specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle high-quality promotion solutions to companies that offer products and services for better health high-quality promotion solutions to companies that offer products and services for better health
  3. 3. OUR HISTORY 2004 • INNOVATION “Medic.ro” LAUNCH on the market – • ORIGINALITY medical journal dedicated to GPs • CREATIVITY 2007 PUBLICATIONS, INNOVATIVE ESTABLISHMENT OF PULS MEDIA NETWORK. Press Pro International becomes Puls EVENTS AND COMMUNICATION, Media Network SPECIAL PROJECTS ROMANIAN COMPANY SPECIALIZED IN COMMUNICATION FOR THE MEDICAL COMMUNITY 2008 “Carol Davila” Awards MEMBER OF MLADA FRONTA, ON A MLADA FRONTA, one of the most dynamic press groups on the Czech market, leader on several publication segments 2010 Part of COMMUNICATION LEADER FOR MEDICAL FIELD
  4. 4. OUR JOURNALS n 8 Specialized MEDICAL JOURNALS n 30.000 MEDICAL PROFESSIONALS as subscribers 230.000 copies ANNUAL CIRCULATION: n ONE ANNUAL PUBLICATION dedicated to end-consumer Market Leader on publication Market Leader on publication 6 JOURNALS dedicated to Part of segment dedicated to GPs segment dedicated to pharmacists different SPECIALITIES
  5. 5. MEDIC.RO – MARKET LEADER* INDPENDENT MONTHLY PUBLICATION dedicated EXCLUSIVELY to GPs NEW! – EDITORIAL CONCEPT based on the latest medical topics adapted to readers’ needs and medical market trends + DISTANCE MEDICAL EDUCATION PROGRAM KEY FACTS YEARS ON THE MARKET: 7 years PERIODICITY: monthly NUMBER OF PAGES: 100 CIRCULATION: 10.000 copies/edition THE PUBLICATION with the largest CIRCULATION dedicated to GPs DISTANCE CONTINOUS MEDICAL rket Ma der More than 50% of EDUCATION PROGRAM “Medic.ro” Lea cation the Romanian GPs 20 DCME POINTS + 5 CME POINTS o n publi dicated annually to GPs as paid subscribers t de read “Medic.ro”** segmen o GPs t Part of ROMANIAN MEDICAL COLLEGE PARTNERSHIP * Market leader on medical publications – Cegedim Strategic Data done on a sample of 700 GPs in 2008 ** Based on qualitative and quantitative study made by Puls Media Network in november 2009 on a sample of 1.100 GPs
  6. 6. FARMACIST.RO – MARKET LEADER* THE ONLY INDEPENDENT PUBLICATION dedicated EXCLUSIVELY to the pharmaceutical field NEW! – EDITORIAL CONCEPT adapted to readers’needs and pharma market trends* KEY FACTS YEARS ON THE MARKET: 7 years PERIODICITY: bi-montlhy NUMBER OF PAGES: 68 CIRCULATION: 7.000 copies/edition 10 CFE points for pharmacists 6 CFE for assistant pharmacists ROMANIAN PHARMACY COLLEGE PARTNERSHIP 78% of the Romanian pharmacists read “Farmacist.ro”** Part of * Market leader on publications dedicated to pharmaceutical market – Study made by PharmEc Software on a sample of 347 pharmacists from 305 pharmacies in 2008 ** Based on qualitative and quantitive study made by Puls Media Network in november 2009 on a sample of 235 pharmacists
  7. 7. OUR SPECIALIZED JOURNALS Dedicated to pediatrics Dedicated to oncology Dedicated to specialists and hematology gynecology and Quarterly Journal specialists obstetrics specialists 2.000 copies/edition Quarterly Journal Quarterly Journal 68 pages 1.000 copies/edition 2.000 copies/edition Launched in IX 2005 68 pages 68 pages 5 CME points Launched in XII 2007 Launched in VI 2005 5 CME points 5 CME points Dedicated to specialists Dedicated to psychiatry Dedicated to ENT treating infectious specialists specialists diseases Quarterly Journal Quarterly Journal Quarterly Journal 1.000 copies/edition 1.000 copies/edition 1.000 copies/edition 68 pages 68 pages 68 pages Launched in VII 2005 Launched in XI 2008 Launched in V 2005 5 CME points 5 CME points Part of
  8. 8. ALMANAH MEDICAL.RO UNIQUE PRODUCT on the market dedicated to end-consumer GUIDE designed to help consumers PREVENT and IDENTIFY dangerous diseases, as well as find adequate medical centers and specialists KEY FACTS UNIQUE EDITORIAL CONCEPT ON THE MARKET: 3 years Written by professionals for end-consumer PERIODICITY: annually Endorsed by medical specialists well-known NUMBER OF PAGES: 228 at international and national level CIRCULATION: 30.000copies/edition DISTRIBUTION: national Educating the consumer to adopt a healthy life-style 33 chapters / 58 diseases Part of 2008 2009 2010
  9. 9. PULS MEDIA NETWORK EVENTS n 50 MEDICAL EVENTS in 2009 7000 MEDICAL PROFESSIONALS n enrolled in Medical Education Program in 2009 n EXCEPTIONAL SCIENTIFIC PAPERS n WELL-RECOGNIZED MEDICAL PERSONALITIES n SPECIAL EVENTS ADAPTED TO MARKET TRENDS 82% of the participants at Puls Media Network conferences appreciated the scientific level as VERY GOOD in 2009* Part of *Quantitative and qualitative study made in 2009 on sample of 1.566 doctors participants at Puls Media Network conferences
  10. 10. REGIONAL CONFERENCES “Medic.ro” Conference “Farmacist.ro” Conference MONTHLY EVENT organized ONE-DAY EVENT organized in various counties in various counties FREE PARTICIPATION of GPs FREE PARTICIPATION of pharmacists and assistant pharmacists SCIENTIFIC TOPICS determined in co- TOPICS determined in co-operation operation with local Medical Colleges with Romanian Key speakers are well-known medical College of Pharmacists professors OVER 4.500 GPs OVER 1.012 as participants from 33 cities in 2009 PHARMACISTS as participants from 7 cities in 2009 CME LOCAL AUTHORITIES PARTICIPATION of most CFE points INVOLVMENT (CAS, DSP, AMF) important pharma organizations (CFR, points ANM, Pharmacists’ Patronage) Part of
  11. 11. NATIONAL FORUMS SIGNIFICANT EVENTS DEDICATED to a CERTAIN MEDICAL SPECIALITY PRESTIGIOUS MEDICAL PROFESSORS . EXCEPTIONAL SCIENTIFIC PAPERS ACCESS TO THE LATEST DISCOVERIES IN MEDICAL FIELD PRESENCE OF THE MOST NATIONAL PARTICIPATION IMPORTANT ROMANIAN OF MEDICAL SPECIALISTS’ MEDICAL ASSOCIATIONS AND ORGANIZATIONS 86% of the participants at Puls Media Network forums appreciated the scientific level as VERY GOOD in 2009 Part of * Quantitative and qualitative study made by Puls Media Network on a sample of 512 doctors participants at Puls Media Network forums in 2009
  12. 12. DIRECT MAILING and E-MAILING UP-DATED DATA BASE of 35.513 medical professionals UP-DATED DATA BASE of 35.513 medical professionals DIRECT OVER 45 MEDICAL SPECIALITIES OVER 45 MEDICAL SPECIALITIES MAILING FAST ACCESS at LOW COST FAST ACCESS at LOW COST CUSTOMIZED campaigns adapted at customers’ needs CUSTOMIZED campaigns adapted at customers’ needs UP-DATED DATABASE of 5.919 medical professionals’ e-mails UP-DATED DATABASE of 5.919 medical professionals’ e-mails SPECIFIC ON-LINE PRODUCTS (General Newsletters, SPECIFIC ON-LINE PRODUCTS (General Newsletters, Customized Newsletters, Dedicated Newsletters) Customized Newsletters, Dedicated Newsletters) FAST ACCESS at LOW COST FAST ACCESS at LOW COST CUSTOMIZED campaigns adapted at customers’ necessities CUSTOMIZED campaigns adapted at customers’ necessities DIRECT CAMPAIGN EFFICIENCY directly measured CAMPAIGN EFFICIENCY directly measured E-MAILING Part of
  13. 13. WEBSITE PULS MEDIA NETWORK www.pulsmedia.eu COMPLEX PORTAL with medical information THE LATEST MEDICAL NEWS and INFORMATION FREE ACCESS to electronic versions of Puls Media Network journals NEW! VERSION AGENDA of OVER 35 MEDICAL LAUNCHED IN 2009 EVENTS dedicated to physicians and pharmacists Part of
  14. 14. OTHER PULS MEDIA NETWORK SERVICES COMPLETE SERVICES PORTFOLIO for preparing a COMPLETE SERVICES PORTFOLIO for preparing a CREATION general advertisement or a publication (project general advertisement or a publication (project management, concept, layout, graphics elements) adapted to management, concept, layout, graphics elements) adapted to clients’ needs clients’ needs GENERAL SERVICES for publication preparation GENERAL SERVICES for publication preparation DTP (layout, creation, graphics) or specific promotional (layout, creation, graphics) or specific promotional materials materials DESIGN, EDITING AND DESIGN, EDITING AND ADVERTISMENT MATERIALS ADVERTISMENT MATERIALS COPYWRITTING PROOF READING PROOF READING EDITING AND SERVICES for photo SERVICES for photo PROCESSING processing and editing processing and editing Part of
  15. 15. Electromagnetica Business Park, 266-268 Rahova Street, 1st Building, 2nd Floor, A-D Axis, 5 District, Bucharest Phone: (031) 425.40.40, Fax: (031) 425.40.41 sales@pulsmedia.ro www.pulsmedia.eu Part of

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