Museum in a Box: A Case Study

George Oates
George OatesExecutive Director at Flickr Foundation, flickr.org
“Museum out of the Box“
A Case Study
George Oates, CEO & Founder
Museum in a Box
museuminabox.org @_museuminabox
glo@museuminabox.org @ukglo

Varna, May 2018
What’s Museum in a Box?
What’s our business model?
Commissions so far
Challenges being a startup in the
cultural sector
What’s
Museum in a Box?
Museum in a Box: A Case Study
Our core mission:
Increase access to cultural
resources
For Museums:
Send your collections
everywhere
For Teachers:
Support kids to build
their cultural capital
For Kids:
Let museums from around
the world visit you
Museum in a Box: A Case Study
Collection
Collection
Collection
Collection
Collection
Our Company Values
There are many histories
Creativity is as important
as numeracy and literacy
Tech is a tool, not our
master
What’s our
business model?
1. Commissions with GLAMs
2. “Make Your Own”
3. Direct to Consumer sales
4. Subscription to things
you’re interested in
Commissions
London Metropolitan Archives,
Abira Hussein
1 box
Several workshops
1 collection, undescribed
Gathering new histories
Museum in a Box: A Case Study
British Museum + National Museum of Iraq
2 boxes (one in Baghdad, one in London)
1 collection
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Smithsonian Institution Libraries
10 boxes
10 schools
2 collections
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Creative ecosystem
Smithsonian Folkways Audio Archive
2 researchers
2 writers
3 actors
1 recording studio
1 printing house
Free sound archive
Digital spine
Multi-sensory
Deliberate curation
Victoria and Albert Museum
1 box
1 museum, and local schools nearby
1 collection
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Museum in a Box: A Case Study
Commissioning
Body
Commissioning
Body
local distribution
Customer
Commissioning
Body
local distribution
Customer
Commissioning
Body
local distribution
Sale
Customer
Commissioning
Body
local distribution
Sale
Revenue
Customer
Commissioning
Body
local distribution
Sale
Revenue
Update
Response
Customer
Museum
Library
Museum
Museum
Museum
Library
Museum
Museum
Museum in a Box: A Case Study
CHOOSE OBJECTS
“Make Your Own”
CREATE CONTENT
MAKE THE TECH
Museum in a Box: A Case Study
We’re natural collectors
CHOOSE OBJECTS
There are many histories
CREATE CONTENT
MAKE THE TECH
Museum in a Box: A Case Study
Maker
Maker
Museum
Library
Archive
Collection
Make Your Own
???
Maker
Maker
Museum
Library
Archive
+ LIFE
Collection
Maker
Make Your Own
Collection
MakerMaker
MakerMaker
local distribution
Collection
local performance
MakerMaker
Customer
Maker
local performance
Maker
Customer
Sale ?
Maker
local performance
Maker
Customer
Revenue ?
Maker
local performance
Sale ?
Maker
Customer
Sale
Revenue
Update
Response
Maker
local performance
Maker
Museum
Library
Archive
????
Maker
Challenges
1. Impact needs time
2. Economic return on social
investment?
3. Moving at different speeds
4. Royalties & open content
Our Next Steps
1. More commissions
2. Make Your Own pilot
3. Seek investment
4. Sell more boxes!
Thank you.
George Oates, CEO & Founder
Museum in a Box
museuminabox.org @_museuminabox
glo@museuminabox.org @_ukglo

Varna, May 2018
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Museum in a Box: A Case Study