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Museum in a Box: A Case Study

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Presented to senior EU cultural figures at A Vision for European Cultural Heritage 2025, I presented Museum in a Box as a forward-thinking company trying to succeed in making the best of the current state of digital cultural heritage.

There's a second version with my presenter notes here:
https://www.slideshare.net/george08/museum-in-a-box-a-case-study-with-notes

Published in: Education
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Museum in a Box: A Case Study

  1. 1. “Museum out of the Box“ A Case Study George Oates, CEO & Founder Museum in a Box museuminabox.org @_museuminabox glo@museuminabox.org @ukglo
 Varna, May 2018
  2. 2. What’s Museum in a Box? What’s our business model? Commissions so far Challenges being a startup in the cultural sector
  3. 3. What’s Museum in a Box?
  4. 4. Our core mission: Increase access to cultural resources
  5. 5. For Museums: Send your collections everywhere
  6. 6. For Teachers: Support kids to build their cultural capital
  7. 7. For Kids: Let museums from around the world visit you
  8. 8. Collection Collection Collection Collection Collection
  9. 9. Our Company Values There are many histories Creativity is as important as numeracy and literacy Tech is a tool, not our master
  10. 10. What’s our business model?
  11. 11. 1. Commissions with GLAMs 2. “Make Your Own” 3. Direct to Consumer sales 4. Subscription to things you’re interested in
  12. 12. Commissions
  13. 13. London Metropolitan Archives, Abira Hussein 1 box Several workshops 1 collection, undescribed
  14. 14. Gathering new histories
  15. 15. British Museum + National Museum of Iraq 2 boxes (one in Baghdad, one in London) 1 collection
  16. 16. Smithsonian Institution Libraries 10 boxes 10 schools 2 collections
  17. 17. Creative ecosystem Smithsonian Folkways Audio Archive 2 researchers 2 writers 3 actors 1 recording studio 1 printing house Free sound archive
  18. 18. Digital spine Multi-sensory Deliberate curation
  19. 19. Victoria and Albert Museum 1 box 1 museum, and local schools nearby 1 collection
  20. 20. Commissioning Body
  21. 21. Commissioning Body local distribution
  22. 22. Customer Commissioning Body local distribution
  23. 23. Customer Commissioning Body local distribution Sale
  24. 24. Customer Commissioning Body local distribution Sale Revenue
  25. 25. Customer Commissioning Body local distribution Sale Revenue Update Response
  26. 26. Customer Museum Library Museum Museum
  27. 27. Museum Library Museum Museum
  28. 28. CHOOSE OBJECTS “Make Your Own” CREATE CONTENT MAKE THE TECH
  29. 29. We’re natural collectors CHOOSE OBJECTS
  30. 30. There are many histories CREATE CONTENT
  31. 31. MAKE THE TECH
  32. 32. Maker
  33. 33. Maker Museum Library Archive Collection Make Your Own ??? Maker
  34. 34. Maker Museum Library Archive + LIFE Collection Maker Make Your Own Collection
  35. 35. MakerMaker
  36. 36. MakerMaker local distribution Collection
  37. 37. local performance MakerMaker
  38. 38. Customer Maker local performance Maker
  39. 39. Customer Sale ? Maker local performance Maker
  40. 40. Customer Revenue ? Maker local performance Sale ? Maker
  41. 41. Customer Sale Revenue Update Response Maker local performance Maker
  42. 42. Museum Library Archive ???? Maker
  43. 43. Challenges
  44. 44. 1. Impact needs time 2. Economic return on social investment? 3. Moving at different speeds 4. Royalties & open content
  45. 45. Our Next Steps
  46. 46. 1. More commissions 2. Make Your Own pilot 3. Seek investment 4. Sell more boxes!
  47. 47. Thank you. George Oates, CEO & Founder Museum in a Box museuminabox.org @_museuminabox glo@museuminabox.org @_ukglo
 Varna, May 2018

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