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Eight Ways to Engage
Your Audience Using
Social Media
Have you tried the    I prefer their
                          AGS website?        Facebook page.
I need info
on geology.
...
believe businesses
should have a social
media presence.
facebook
Eight Useful Tools
Social Bookmarking
Ratings & Reviews
Scribd
RSS
Facebook
Twitter
Podcasts
YouTube
Social Bookmarking
http://addthis.com




http://sharethis.com
Sample AddThis Code
<script type="text/javascript">addthis_pub  = 'ags'; addthis_brand = 
   'AGS'; addthis_options = 'fac...
Social Bookmarking Key Points

• Easy to set up.
• No need to engage your visitors or monitor 
  comments if you aren’t re...
Ratings & Reviews
Ratings




Reviews
Ratings & Reviews
Ratings & Reviews Sample Code

<!‐‐ Rating Widget Begin‐‐> 
<div class="js‐kit‐rating" title="Rated item" permalink="" sta...
Ratings & Reviews Key Points

• Requires more coding knowledge to set up.
• Visitors leave their opinion on your site othe...
http://www.scribd.com
Scribd Interface
Scribd Metrics
Scribd Key Points
•   Very user friendly. Anyone can set up and use.
•   Easy to get management approval.
•   Greatly incr...
Really Simple
Syndication
RSS
RSS in Web Browsers
RSS in Web Browsers
    RSS icon in Internet Explorer




RSS icon in Firefox




  In the <head> area of the page you nee...
RSS Sample Code
<?xml version="1.0" encoding="US-ASCII"?>
<rss
  xmlns:atom="http://www.w3.org/2005/Atom"
  xmlns:sy="http...
RSS Metrics




    http://www.feedburner.com
RSS Key Points
•   Easy way to promote any topic.
•   You control the message – easy to get approved. 
•   Keeps your fans...
Facebook Metrics
Facebook Key Points
• The hardest tool to get approved.
• Don’t use Facebook if your audience isn’t. Do your 
  research.
...
ty
       te  Identi
Corpora
http://hootsuite.com
Twitter: HootSuite Metrics
Twitter Key Points
• You can’t control what people write about you. Take deep 
  breaths.
• Difficult  tool to get approve...
Podcasts
Podcast Requirements
Podcast Software

                        Audacity
                        Camtasia
                        Soundbooth
   ...
Podcasts: iTunes
Podcasts: iTunes




 http://www.apple.com/itunes/podcasts/specs.html
Podcasts Key Points
• Requires equipment, software and modest level of 
  technical skill.
• Need regular content to keep ...
YouTube Videos
YouTube: Making a Video




Storyboard Paper (http://xinsight.ca/tools/storyboard.html)
Adobe Premiere (http://www.adobe.c...
YouTube Keywords
YouTube Keywords
YouTube Metrics
YouTube Key Points
• Requires equipment, software and good technical 
  skills.
• Most popular videos are fun and entertai...
Final Thoughts
• Be prepared to fail – often.
• Don’t take it personally.
• Social media evolve quickly. You’ll change 
  ...
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
Eight Ways to Engage Your Audience Using Social Media
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Eight Ways to Engage Your Audience Using Social Media

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How to choose and implement these eight social media tools: social bookmarking, ratings and reviews, Scribd, RSS, Facebook, Twitter, Podcasts, and YouTube.

Presented at the 2009 Social Media for Government conference in Edmonton, Alberta.

Published in: Technology
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Eight Ways to Engage Your Audience Using Social Media

  1. 1. Eight Ways to Engage Your Audience Using Social Media
  2. 2. Have you tried the I prefer their AGS website? Facebook page. I need info on geology. Follow them Cool, I needed on Twitter. that info, too.
  3. 3. believe businesses should have a social media presence.
  4. 4. facebook
  5. 5. Eight Useful Tools Social Bookmarking Ratings & Reviews Scribd RSS Facebook Twitter Podcasts YouTube
  6. 6. Social Bookmarking
  7. 7. http://addthis.com http://sharethis.com
  8. 8. Sample AddThis Code <script type="text/javascript">addthis_pub  = 'ags'; addthis_brand =  'AGS'; addthis_options = 'facebook, twitter, delicious, favorites,  digg, google, reddit, slashdot, technorati, email, more'; </script> <a  href="http://www.addthis.com/bookmark.php?v=250&pub=ags"  onmouseover="return addthis_open(this, '', '[URL]', '[TITLE]')"  onmouseout="addthis_close()" onclick="return  addthis_sendto()"><img src="http://s7.addthis.com/static/btn/lg‐ share‐en.gif" width="125" height="16" alt="Bookmark and Share"  /></a><script type="text/javascript"  src="http://s7.addthis.com/js/250/addthis_widget.js?pub=ags"> </script>
  9. 9. Social Bookmarking Key Points • Easy to set up. • No need to engage your visitors or monitor  comments if you aren’t ready for that level of  commitment.  • Free marketing: your users can promote  your  website for you. • IT, management and legal should have no  issues.
  10. 10. Ratings & Reviews
  11. 11. Ratings Reviews
  12. 12. Ratings & Reviews
  13. 13. Ratings & Reviews Sample Code <!‐‐ Rating Widget Begin‐‐>  <div class="js‐kit‐rating" title="Rated item" permalink="" starcolor="Golden“ </div>  <script src="http://js‐kit.com/ratings.js" type="text/javascript"></script>  <!‐‐ Rating Widget End‐‐> <!‐‐ Review Widget Begin‐‐> <div class="js‐kit‐comments" standalone="yes“></div>  <script src="http://js‐kit.com/reviews.js" type="text/javascript"></script>  <!‐‐ Review Widget End‐‐> http://js-kit.com
  14. 14. Ratings & Reviews Key Points • Requires more coding knowledge to set up. • Visitors leave their opinion on your site others can  read.  • May require management approval. • Saves time – only answer a question once. • Can reveal common issues your visitors have. • If using an online tool, if that business disappears, all  of your comments and ratings are lost.
  15. 15. http://www.scribd.com
  16. 16. Scribd Interface
  17. 17. Scribd Metrics
  18. 18. Scribd Key Points • Very user friendly. Anyone can set up and use. • Easy to get management approval. • Greatly increase the reach of your documents. • Currently has a class‐action lawsuit against it. So make  sure you have a copy of your documents elsewhere.
  19. 19. Really Simple Syndication RSS
  20. 20. RSS in Web Browsers
  21. 21. RSS in Web Browsers RSS icon in Internet Explorer RSS icon in Firefox In the <head> area of the page you need to add the below code. The title is whatever you want to call your feed. The link is to your xml file. <link rel="alternate" type="application/atom+xml" title=“My RSS Feed Title" href="http://myrss.xml/" />
  22. 22. RSS Sample Code <?xml version="1.0" encoding="US-ASCII"?> <rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" version="2.0"> <channel> <title>Geology News from Alberta Geological Survey</title> <description>RSS feed on geology news and earth science articles from around the world.</description> <link>http://www.ags.gov.ab.ca/news/geology_news.html</link> <language>en-ca</language> <lastBuildDate>Thu, 2 Jul 2009 08:22:19 -0700</lastBuildDate> <pubDate>Wed, 3 Jun 2009 08:22:19 -0600</pubDate> <sy:updatePeriod>daily</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <sy:updateBase>2007</sy:updateBase> <atom:link href="http://www.ags.gov.ab.ca/news/news_rss.xml" rel="self" type="application/rss+xml"/> <item> <title>International expedition investigates climate change and alternative fuels in the Arctic</title> <description>Scientists from the Marine Biogeochemistry and Geology and Geophysics sections of the Naval Research Laboratory organized and led a team of university and government scientists on an Arctic expedition to initiate methane hydrate exploration in the Beaufort Sea and determine the spatial variation of sediment contribution to Arctic climate change.</description> <link>http://www.ags.gov.ab.ca/news/geology_news.html</link> <pubDate>Wed, 25 Nov 2009 09:51 -0600</pubDate> </item> </channel> </rss> Validate at http://feedvalidator.org
  23. 23. RSS Metrics http://www.feedburner.com
  24. 24. RSS Key Points • Easy way to promote any topic. • You control the message – easy to get approved.  • Keeps your fans updated. • Spend $50 and buy software to create. • Regularly use validator to check code.
  25. 25. Facebook Metrics
  26. 26. Facebook Key Points • The hardest tool to get approved. • Don’t use Facebook if your audience isn’t. Do your  research. • Must update regularly to keep fans interested. At  least weekly. • Photos are very popular. • Check if someone else has already created a page on  your department/organization. • Update your Contact Us page to include your  Facebook link.
  27. 27. ty te  Identi Corpora
  28. 28. http://hootsuite.com
  29. 29. Twitter: HootSuite Metrics
  30. 30. Twitter Key Points • You can’t control what people write about you. Take deep  breaths. • Difficult  tool to get approved. • Update regularly to keep fans interested. At least weekly,  daily if possible. • Tweet useful and interesting information. • Respond to people right away.  • To do well, it can take up a lot of your time. • Practice with a personal account to learn the etiquette and  software. • Update your Contact Us page to include your Twitter name. • Claim your name.
  31. 31. Podcasts
  32. 32. Podcast Requirements
  33. 33. Podcast Software Audacity Camtasia Soundbooth Audacity (http://audacity.sourceforge.net) Camtasia (http://www.techsmith.com/camtasia.asp) Soundbooth (http://www.adobe.com/products/soundbooth)
  34. 34. Podcasts: iTunes
  35. 35. Podcasts: iTunes http://www.apple.com/itunes/podcasts/specs.html
  36. 36. Podcasts Key Points • Requires equipment, software and modest level of  technical skill. • Need regular content to keep fans interested.  We make ours quarterly. • Almost anything can be a podcast: interviews,  articles, policy explanations. • It’ll take about 6 months before the world will find  and care about your podcasts. Don’t give up too  soon.
  37. 37. YouTube Videos
  38. 38. YouTube: Making a Video Storyboard Paper (http://xinsight.ca/tools/storyboard.html) Adobe Premiere (http://www.adobe.com/products/premiere)
  39. 39. YouTube Keywords
  40. 40. YouTube Keywords
  41. 41. YouTube Metrics
  42. 42. YouTube Key Points • Requires equipment, software and good technical  skills. • Most popular videos are fun and entertaining.  Government doesn’t have to be boring. • Spend the time to research your keywords. • Always display your call to action at the end. • Claim your name now for future use.
  43. 43. Final Thoughts • Be prepared to fail – often. • Don’t take it personally. • Social media evolve quickly. You’ll change  tools many times.

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