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Visual Media: The New Content Marketing
Landscape
Use a mobile mentality when designing and
developing content.
But Do Not Subjugate Your Desktop
Experience
Visual Media Is Simply the Next Interface of
Now
Great UX Becomes an Issue
Visual &
Print
Content
• Design
Visual
Experience
• Strong CTAs
Interested
Customer
Measurement makes everything come
together
Why do you
interact with
customers online?
Why are you
communicating?
Plan on m...
Visual Media Is Simply the Next Interface of
Now
12 Tips to Create and Deploy
Better Visual Media
1) Media: Engage journalists by augmenting your
pitches with photos, videos and other visual
resources.
2) SocialTV: Follow current events and Programs,
then share timely brand-related updates and
images.
3) YouTube: Aim to create high-quality,
engaging content rather than just another
television ad.
4) Pin images that depict your brand’s story
and character.
5) Grow your Instagram community by
asking them to share photos of your product
in action.
6) For increased Facebook engagement,
post multiple photos rather than a single
one.
7) Use Twitter Cards to feature full-sized
images in the news stream.
8) SlideShare: The presentation’s important, but
don’t forget to optimize for search.
9) LinkedIn: Stand out from your competition
with Showcase Pages.
10) Flickr: To increase awareness, license
your photos so that people can share and
use them.
11) Vine: Use your six seconds to let your
brand’s personality shine.
12) Conferences: Use visual and digital
media to generate stories before, during,
and after an event.
Emerging Trends
Live Stream Video
Original & Sponsored Programming
Download Full the eBook
http://buff.ly/1uOd3pl
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Visual Media: The New Content Marketing Landscape

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The eBook Visual Media: The New Content Marketing Landscape by Erin M. Feldman and Geoff Livingston discusses the visual media era as whole, then seeks to help marketers adapt best practices. Generally, there is one overarching rule: Go mobile or perish. While the desktop is still used, it's use is limited to particular tasks. To reach more people, think mobile first, desktop second.

Included in the paper are 12 tips for best practices across a variety of media types and social networks. You can see them in the above slideshare You can download the whole eBook here: http://buff.ly/1uOd3pl No email sign up is required.

Published in: Marketing
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Visual Media: The New Content Marketing Landscape

  1. 1. Visual Media: The New Content Marketing Landscape
  2. 2. Use a mobile mentality when designing and developing content.
  3. 3. But Do Not Subjugate Your Desktop Experience
  4. 4. Visual Media Is Simply the Next Interface of Now
  5. 5. Great UX Becomes an Issue Visual & Print Content • Design Visual Experience • Strong CTAs Interested Customer
  6. 6. Measurement makes everything come together Why do you interact with customers online? Why are you communicating? Plan on measuring those things, not Facebook likes!
  7. 7. Visual Media Is Simply the Next Interface of Now
  8. 8. 12 Tips to Create and Deploy Better Visual Media
  9. 9. 1) Media: Engage journalists by augmenting your pitches with photos, videos and other visual resources.
  10. 10. 2) SocialTV: Follow current events and Programs, then share timely brand-related updates and images.
  11. 11. 3) YouTube: Aim to create high-quality, engaging content rather than just another television ad.
  12. 12. 4) Pin images that depict your brand’s story and character.
  13. 13. 5) Grow your Instagram community by asking them to share photos of your product in action.
  14. 14. 6) For increased Facebook engagement, post multiple photos rather than a single one.
  15. 15. 7) Use Twitter Cards to feature full-sized images in the news stream.
  16. 16. 8) SlideShare: The presentation’s important, but don’t forget to optimize for search.
  17. 17. 9) LinkedIn: Stand out from your competition with Showcase Pages.
  18. 18. 10) Flickr: To increase awareness, license your photos so that people can share and use them.
  19. 19. 11) Vine: Use your six seconds to let your brand’s personality shine.
  20. 20. 12) Conferences: Use visual and digital media to generate stories before, during, and after an event.
  21. 21. Emerging Trends
  22. 22. Live Stream Video
  23. 23. Original & Sponsored Programming
  24. 24. Download Full the eBook http://buff.ly/1uOd3pl

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