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Social Networking: OMG Presented by Geoff Livingston to United Way of America May 14, 2009
Online Isn’t Much Different than Offline Image: Network Solutions Networking Event by Shashi Bellamkonda, http://www.flick...
Seven Community Principles <ul><li>Give up control of the message </li></ul><ul><li>Honesty, ethics and transparency </li>...
The Cluetrain Manifesto <ul><li>“ There’s no market for messages.” </li></ul><ul><li>“ The Internet became a place where p...
What Does That Mean? Image : talk by pink moose  http://www.flickr.com/photos/pinkmoose/93825403/
Commenting/Participating with Top Voices as a United Way Representative <ul><li>Listening and then participating </li></ul...
Really Winning Online:  The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
Principles of Karmic Marketing <ul><li>The give attitude </li></ul><ul><li>Highlight others though your own content </li><...
Build Your Own Network <ul><li>Identify top influentials </li></ul><ul><li>Follow them </li></ul><ul><li>Follow who they f...
Dale Carnegie: How to Win Friends and Influence People
DC: Become a Friendlier Person <ul><li>1. Don’t criticize, condemn or complain.  </li></ul><ul><li>2. Give honest, sincere...
DC: Become a Friendlier Person <ul><li>6. Remember that a person’s name is to that person the sweetest and most  important...
Actions to Become Friendlier <ul><li>LinkedIn </li></ul><ul><li>1) Congratulate job changes </li></ul><ul><li>2) Ask someo...
Actions to Become Friendlier <ul><li>Twitter </li></ul><ul><li>1) Reply to someone’s post </li></ul><ul><li>2) Retweet som...
DC: Win People  To Your Way of Thinking <ul><li>10. The only way to get the best of an argument is to avoid it.  </li></ul...
DC: Win People  To Your Way of Thinking <ul><li>13. Begin in a friendly way.  </li></ul><ul><li>14. Get the other person s...
DC: Win People  To Your Way of Thinking <ul><li>17. Try honestly to see things from the other person’s point of view.  </l...
Actions to Win: LinkedIn & Facebook <ul><li>1) Create a group to engage thought leaders, interesting parties. Ask their op...
Actions to Win: Twitter <ul><li>Twitter </li></ul><ul><li>1) Engage in a dialogue on meaningful issues. </li></ul><ul><li>...
DC: Be a Leader  <ul><li>22. Begin with praise and honest appreciation.  </li></ul><ul><li>23. Call attention to people’s ...
DC: Be a Leader  <ul><li>25. Ask questions instead of giving direct orders.  </li></ul><ul><li>26. Let the other person sa...
DC: Be a Leader  <ul><li>28. Give the other person a fine reputation to live up to.  </li></ul><ul><li>29. Use encourageme...
Actions to Lead:  All Social Networks <ul><li>Rather than dictate answers, ask questions of the community. </li></ul><ul><...
Thank you! <ul><li>Questions? </li></ul><ul><li>Email: geoff@livingstonbuzz.com </li></ul><ul><li>Twitter: geoffliving </l...
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Social Network Participation

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Presentation provided to United Way Staff Leaders Conference May 14, 2009.

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Social Network Participation

  1. 1. Social Networking: OMG Presented by Geoff Livingston to United Way of America May 14, 2009
  2. 2. Online Isn’t Much Different than Offline Image: Network Solutions Networking Event by Shashi Bellamkonda, http://www.flickr.com/photos/drbeachvacation/2962840225/
  3. 3. Seven Community Principles <ul><li>Give up control of the message </li></ul><ul><li>Honesty, ethics and transparency </li></ul><ul><li>Participation is marketing </li></ul><ul><li>Audiences versus communities </li></ul><ul><li>Strategy: Build value </li></ul><ul><li>Create fantastic content </li></ul><ul><li>Manage your media forms </li></ul><ul><li>Full write-up at tinyurl.com/2ax5d3 </li></ul>
  4. 4. The Cluetrain Manifesto <ul><li>“ There’s no market for messages.” </li></ul><ul><li>“ The Internet became a place where people could talk to other people without constraint.” </li></ul><ul><li>“ [Use] it to connect with each other, not as representatives of corporations or market segments, but simply as who we are.” </li></ul>
  5. 5. What Does That Mean? Image : talk by pink moose http://www.flickr.com/photos/pinkmoose/93825403/
  6. 6. Commenting/Participating with Top Voices as a United Way Representative <ul><li>Listening and then participating </li></ul><ul><li>Factual responses are critical </li></ul><ul><li>A commitment to resolve open issues </li></ul><ul><li>Put faces to United Way. Associate your name with the post comment or response </li></ul>
  7. 7. Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
  8. 8. Principles of Karmic Marketing <ul><li>The give attitude </li></ul><ul><li>Highlight others though your own content </li></ul><ul><li>Share their content in social networks </li></ul><ul><li>Comment on their blogs </li></ul><ul><li>Take a genuine interest in their efforts over time </li></ul><ul><li>Help them when they need it </li></ul><ul><li>Use your resources, network when appropriate </li></ul><ul><li>Expect nothing in return </li></ul>
  9. 9. Build Your Own Network <ul><li>Identify top influentials </li></ul><ul><li>Follow them </li></ul><ul><li>Follow who they follow </li></ul><ul><li>Engage in conversations about their interests </li></ul><ul><li>Add valuable content, insights, etc. to discussion </li></ul><ul><li>Provide clear ways to connect  </li></ul><ul><li>Be responsive and “karmic” </li></ul>
  10. 10. Dale Carnegie: How to Win Friends and Influence People
  11. 11. DC: Become a Friendlier Person <ul><li>1. Don’t criticize, condemn or complain. </li></ul><ul><li>2. Give honest, sincere appreciation. </li></ul><ul><li>3. Arouse in the other person an eager want. </li></ul><ul><li>4. Become genuinely interested in other people. </li></ul><ul><li>5. Smile. </li></ul>Image by Jairo BD http://www.flickr.com/photos/jairo_abud/2549484844/
  12. 12. DC: Become a Friendlier Person <ul><li>6. Remember that a person’s name is to that person the sweetest and most important sound in any language. </li></ul><ul><li>7. Be a good listener. Encourage others to talk about themselves. </li></ul><ul><li>8. Talk in terms of the other person’s interests. </li></ul><ul><li>9. Make the other person feel important - and do it sincerely. </li></ul>Important person by razordu30 http://www.flickr.com/photos/rduterte/160634094/
  13. 13. Actions to Become Friendlier <ul><li>LinkedIn </li></ul><ul><li>1) Congratulate job changes </li></ul><ul><li>2) Ask someone a question related to their experiences </li></ul><ul><li>3) Answer posted questions </li></ul><ul><li>4) Refer people who you admire </li></ul><ul><li>5) Write a recommendation for someone who you enjoyed working with </li></ul><ul><li>Facebook </li></ul><ul><li>1) Comment on friends’ status updates, ask questions </li></ul><ul><li>2) Remember your friends birthdays </li></ul><ul><li>3) Repost their links, initiatives if you find it worthwhile </li></ul><ul><li>4) Say or post something that makes you happy, and explain why </li></ul><ul><li>5) Recommend a friend </li></ul>
  14. 14. Actions to Become Friendlier <ul><li>Twitter </li></ul><ul><li>1) Reply to someone’s post </li></ul><ul><li>2) Retweet someone’s post </li></ul><ul><li>3) Suggest people follow someone, and don’t do it as part of “Follow Friday” </li></ul><ul><li>4) Write a positive tweet about something good </li></ul><ul><li>5) Don’t engage in negative personality tweeting </li></ul>
  15. 15. DC: Win People To Your Way of Thinking <ul><li>10. The only way to get the best of an argument is to avoid it. </li></ul><ul><li>11. Show respect for the other person’s opinion. Never say, “You’re wrong.” </li></ul><ul><li>12. If you are wrong, admit it quickly and emphatically. </li></ul>Pillow Fight by abusx http://www.flickr.com/photos/abusx/2565193077/
  16. 16. DC: Win People To Your Way of Thinking <ul><li>13. Begin in a friendly way. </li></ul><ul><li>14. Get the other person saying “yes, yes” immediately. </li></ul><ul><li>15. Let the other person do a great deal of the talking. </li></ul><ul><li>16. Let the other person feel that the idea is his or hers. </li></ul>Yes photo by jurvetson, http://www.flickr.com/photos/jurvetson/2863110104/
  17. 17. DC: Win People To Your Way of Thinking <ul><li>17. Try honestly to see things from the other person’s point of view. </li></ul><ul><li>18. Be sympathetic with the other person’s ideas and desires. </li></ul><ul><li>19. Appeal to the nobler motives. </li></ul><ul><li>20. Dramatize your ideas. </li></ul><ul><li>21. Throw down a challenge. </li></ul>Challenge by Pawns http://www.flickr.com/photos/42742849@N00/3121235281/
  18. 18. Actions to Win: LinkedIn & Facebook <ul><li>1) Create a group to engage thought leaders, interesting parties. Ask their opinions. </li></ul><ul><li>2) If logic/position is not factual, ask them how they came to that position. </li></ul><ul><li>3) Don’t say they’re wrong, yet state your facts. Ask them what they think. </li></ul><ul><li>4) Socratic method is a great way to engage. </li></ul><ul><li>5) Admit & amend wrongs </li></ul><ul><li>6) Challenge people to come up with answers. </li></ul><ul><li>7) Acknowledge and seriously weigh responses on any of these issues. </li></ul><ul><li>8) In areas of conflicting opinion, ask people to find a compromise. </li></ul><ul><li>9) Give credit to anyone who contributes to ideas used. </li></ul>
  19. 19. Actions to Win: Twitter <ul><li>Twitter </li></ul><ul><li>1) Engage in a dialogue on meaningful issues. </li></ul><ul><li>2) Remember, Twitter is public. Let folks save face. </li></ul><ul><li>3) Admit and amend wrongs. </li></ul><ul><li>4) Don’t flame, rather ask and state your dialogue. </li></ul><ul><li>5) Give people an out. It’s 140. </li></ul><ul><li>6) Look for the positive result. </li></ul>Cremations by jurek_durczak http://www.flickr.com/photos/jurek_durczak/143969142/
  20. 20. DC: Be a Leader <ul><li>22. Begin with praise and honest appreciation. </li></ul><ul><li>23. Call attention to people’s mistakes indirectly. </li></ul><ul><li>24. Talk about your own mistakes before criticizing the other person. </li></ul>Desert Leader by Hamed Saber http://www.flickr.com/photos/hamed/327939900/
  21. 21. DC: Be a Leader <ul><li>25. Ask questions instead of giving direct orders. </li></ul><ul><li>26. Let the other person save face. </li></ul><ul><li>27. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.” </li></ul>Statue Praise by coda http://www.flickr.com/photos/coda/61992528/
  22. 22. DC: Be a Leader <ul><li>28. Give the other person a fine reputation to live up to. </li></ul><ul><li>29. Use encouragement. Make the fault seem easy to correct. </li></ul><ul><li>30. Make the other person happy about doing the thing you suggest. </li></ul>Happy by kkoshy http://www.flickr.com/photos/kkoshy/2460058549/
  23. 23. Actions to Lead: All Social Networks <ul><li>Rather than dictate answers, ask questions of the community. </li></ul><ul><li>Give the minority a respectful voice and place within the discussion. </li></ul><ul><li>Self deprecate rather than attack others. </li></ul><ul><li>Thank and encourage other people’s contributions. </li></ul><ul><li>Reward top participants! </li></ul><ul><li>Make as many heroes as you can. </li></ul><ul><li>Suggestions and multiple options work. Directions don’t. </li></ul>
  24. 24. Thank you! <ul><li>Questions? </li></ul><ul><li>Email: geoff@livingstonbuzz.com </li></ul><ul><li>Twitter: geoffliving </li></ul><ul><li>Facebook and LinkedIn: Geoff Livingston </li></ul>

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