Movements Begin Within: Mashable Social Good Conference

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Geoff Livingston's presentation for the Mashable (Summer of) Social Good Conference on August 28, 2009. Discussed were two social media principles: Cause as it relates to them, and complete integrated experience.

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Movements Begin Within: Mashable Social Good Conference

  1. 1. Movements Begin WithinCreated for Mashable Social Good Conference by Geoff Livingston<br />
  2. 2. Shiny Object Syndrome<br />
  3. 3. Yay! Silo It!<br />
  4. 4. Single Track Tool Mentality Doesn’t Match Stakeholder Experience<br />
  5. 5. Stakeholder Experience Revolves Around Two Things<br />Cause As It Relates to Them<br />Complete Integrated Experience<br />
  6. 6. @ChildFund Example: Never Forget Why People Care!<br />
  7. 7. Movements: Cool Tool, Yet…<br />People care about causes<br />The cause inevitably impacts them, relating to some sort of life experience<br />Compelling organizations understand it really is the cause, and then their approach<br />Tools serve to share the cause, involve people (Goodwill Fashionista, @livestrong)<br />Stakeholder use surpasses tool or action<br />
  8. 8. Experience Example: Humane Society<br />
  9. 9. Integration Creates Opportunity<br />Outbound<br />Email<br />Loyalist activities<br />Events/Meet-ups<br />Direct mail<br />Campaigns<br />Identity, donations, volunteering, activism, loyalty, growth<br />Inbound<br />More information<br />Participation invites<br />Feedback loops<br />Harness group intelligence, activity (PM)<br />User gen. content<br />Fluid cause enterprise<br />Socialprise<br />
  10. 10. Call to Action!<br />
  11. 11. Creative Commons Images<br />Shiny Object Syndrome by Johnny Goldstein, http://www.flickr.com/photos/jonnygoldstein/3381829829/<br />Silo by Eirikref, http://www.flickr.com/photos/eirikref/727551264/<br />Ceiling Colors by Rana, http://www.flickr.com/photos/ranna/343610310/<br />Complete Integrated Experience: Abstract Again by gilgonohttp://www.flickr.com/photos/gilgongo/290918451/<br />ChildFund: Faith Smiling by ChildFundNew Zealand, http://www.flickr.com/photos/childfund_nz/3617408507/<br />Call to Action by Brick Marketing Consulting, http://www.brickmarketingconsulting.com/020401_1409_0045_osls_op_640x495.jpg<br />

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