Mobilizing Generation 2.0

   Presented to gtownsm4sg
        March 17, 2009
Ben Rigby, Mobilizing Generation 2.0
Gen 2.0 Really Surveys the Tools




Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/
Chapter 1: Why Blog?
          • Thought leadership
          • Share experiences and
            value w/ community
     ...
Chapter 2: Social Networks
• The marketplace of ideas
• New influentials cross pollinate
• Groundswell movements
• Search ...
Twestival




Benefited charity: water
Chapter 3: Videos & Photo Sites
• Act as blogs
• With social networking capabilities
• YouTube and Flickr are just the sta...
National Geographic:
Global Warming 101
Really Winning Online:
                           The Generous Web




Image: Mongolia, One Laptop Per Child http://www.fl...
Chapter 4: The Future is Mobile
• Global – Japan laughs at the iPhone!
• Text messaging
• Internet access
   – Netbook cra...
Chapter 5&6: Wikis, Maps
• Wikis require a lot of original content to get
  folks interested
• Map mashups and hyper local...
What Rigby Misses
• Influencer relations
• Community engagement a la forums, groups,
  etc.
• Bookmarking and hashtags
• W...
Service-Oriented
Conversation Pyramid
     Spectators
      Joiners
     Collectors
       Critics
      Creator
Questions?
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Mobilizing Generation 2.0

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Mobilizing Generation 2.0

  1. 1. Mobilizing Generation 2.0 Presented to gtownsm4sg March 17, 2009
  2. 2. Ben Rigby, Mobilizing Generation 2.0
  3. 3. Gen 2.0 Really Surveys the Tools Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/
  4. 4. Chapter 1: Why Blog? • Thought leadership • Share experiences and value w/ community • SEO • Provide capture point for marketing initiatives • Influence the media • Crisis PR • And much, much more
  5. 5. Chapter 2: Social Networks • The marketplace of ideas • New influentials cross pollinate • Groundswell movements • Search engines reward (especially bookmarking sites) • Customer conversations • Event promotion • Real experiences discussed
  6. 6. Twestival Benefited charity: water
  7. 7. Chapter 3: Videos & Photo Sites • Act as blogs • With social networking capabilities • YouTube and Flickr are just the start • Warning: Amateurism doesn’t equal viral video! • Respect the medium
  8. 8. National Geographic: Global Warming 101
  9. 9. Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
  10. 10. Chapter 4: The Future is Mobile • Global – Japan laughs at the iPhone! • Text messaging • Internet access – Netbook craze • Warning: US infrastructure is prohibitive, causing fractured markets • The Handset Conundrum: iPhone proves the model BUT only owns 1% global marketshare • Google Android, other developments may make things easier
  11. 11. Chapter 5&6: Wikis, Maps • Wikis require a lot of original content to get folks interested • Map mashups and hyper local use are a natural way to convey data
  12. 12. What Rigby Misses • Influencer relations • Community engagement a la forums, groups, etc. • Bookmarking and hashtags • What else?
  13. 13. Service-Oriented Conversation Pyramid Spectators Joiners Collectors Critics Creator
  14. 14. Questions?

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