Geoff Livingston's Top Five SM Fundraising Tips

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#nptech social media fundraising tips from Zoetica co founder Geoff Livingston.

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Geoff Livingston's Top Five SM Fundraising Tips

  1. 1. Geoff Livingston’s Top Five #NPTech Fundraising Mechanismspresented to NCRC on March 11, 2010<br />
  2. 2. Relationships<br /><ul><li>COPDers
  3. 3. Undiagnosed
  4. 4. Caregivers
  5. 5. Family and Friends</li></ul>Blog Platform<br />The “Hive”<br />Programs and Initiatives<br />Social Media Ecosystem<br />
  6. 6. 2009 Top Online Fundraising Stats from Blackbaud<br />Online revenue grew by 46% in 2009<br />Online giving in December 2009 grew 32%<br />Nonprofits that raised more than $1 million online in 2009 had a 35% year-over-year increase in revenue<br />The average online gift in 2009 was $144.72<br />77% of the organizations in the sample analysis received a $1k or greater donation<br />
  7. 7. #1) My Top Fundrai$ingOpp:Integrating Social Media Into The Larger Mix<br />
  8. 8. Back in the Day…<br />
  9. 9. Single Track Mentality Doesn’t Match the Way People Use Media<br />
  10. 10. Integration Requires Multitrack, Multitouch<br />
  11. 11. Even Harder, the ROI Nightmare!<br />
  12. 12. Call to Action!<br />
  13. 13. #2) The Birthday Program<br />
  14. 14. #3) Texting: Great for Flash Floods<br />
  15. 15. #4) Special Fundraising Events Integrated w/Social<br />
  16. 16. #5) Contests Are Hot… For Now<br />
  17. 17. Metrics Matter<br />Can you increase your response rates by 20%? <br />Or your average gift by $15?<br />Or convert twice as many web site visitors to subscriber?<br />Analyze your data what’s working and maximize! - Sarah DiJulio, @dijulio<br />
  18. 18. The End <br />Thank you for your time!<br />

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