Blogger Relations Tips for PRSA – NCC June 19, 2008
Primary Issue for PR Pros Lies in Approach <ul><li>Can’t force media relations model into blogger relations </li></ul><ul>...
New Media Requires New Approach <ul><li>Social implies interaction… Think relationships </li></ul><ul><li>Long term harves...
Leveraging Social Relationships <ul><li>Start by providing value… What’s the so what for this person?  What are you giving...
Additional Reading <ul><li>Five unorthodox ways to pitch bloggers:  http://tinyurl.com/6s7muf </li></ul><ul><li>Podcast on...
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Geoff Livingston PPT for PRSA-NCC

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Geoff Livingston, author of Now Is Gone, gives brief blogger relations tips to PRSA National Capital Chapter on June 19, 2008.

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Geoff Livingston PPT for PRSA-NCC

  1. 1. Blogger Relations Tips for PRSA – NCC June 19, 2008
  2. 2. Primary Issue for PR Pros Lies in Approach <ul><li>Can’t force media relations model into blogger relations </li></ul><ul><li>General attitude of get rather than give is antithetical to communities </li></ul><ul><li>Bloggers are often part of subject specific communities </li></ul><ul><li>Spam, press releases, blanket approaches don’t work </li></ul>
  3. 3. New Media Requires New Approach <ul><li>Social implies interaction… Think relationships </li></ul><ul><li>Long term harvest versus short term gain </li></ul><ul><li>Communities exist in more than one place </li></ul><ul><li>Identify all influencers, and focus on them </li></ul><ul><li>Example: Ike Pigott, A-List in PR? No. Influencer? Oh yeah! </li></ul>
  4. 4. Leveraging Social Relationships <ul><li>Start by providing value… What’s the so what for this person? What are you giving them that matters? </li></ul><ul><li>Unconventional pitching: Twitter, social networks, micro pitches: NO PRESS RELEASES </li></ul><ul><li>The phone still works </li></ul><ul><li>Plus… Use social media tools like blogs, etc. to help. Novel concept. </li></ul>
  5. 5. Additional Reading <ul><li>Five unorthodox ways to pitch bloggers: http://tinyurl.com/6s7muf </li></ul><ul><li>Podcast on the current state of blogger relations: http://tinyurl.com/68tdum </li></ul><ul><li>Thoughts on pitching bloggers http://tinyurl.com/6pq7ft </li></ul>

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