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#pubcon
Producerism and Being Your
Own Media
Presented by: Geoffrey Colon - @djgeoffe
#pubcon
Geoffrey Colon
Sr. Product Marketing Manager, Bing | Microsoft
Professional Background
Family:
Allison
Olive
Matil...
#pubcon
The World We Live In
• A World With No Rules
• Non-linear
• Too many content marketers
• All of Us are “Media”
• A...
#pubcon
The World We Live In
#pubcon
The World We Live In
#pubcon
THE DISRUPTION OF MEDIA
Producerism
#pubcon
This Is What It Used To Take To Be
Media
#pubcon
This Is What It Takes To Be Media Now
#pubcon
This Is ALSO What It Takes To Be
Media Now
#pubcon
#pubcon
What Prevents Us From Taking This
Step?
#pubcon
Skillset? Or Mindset?
#pubcon
TYPES OF CONTENT
Producerism
#pubcon
Branded Content vs. User Generated
Content
• The landscape is riddled with content. So how do you
make yours stand...
#pubcon
Branded Content
#pubcon
User-Generated Content
#pubcon
HOW TO MAKE CONTENT
Producerism
#pubcon
Three Elements
Sight Sound Motion
#pubcon
Various Formats To Choose
#pubcon
Don’t Get Comfortable: Disruption is
Around The Corner
#pubcon
Video: Motion
• The landscape is riddled with content. So how do you
make yours stand out?
– Be real, leave in the...
#pubcon
Video Democratization: Motion
• Padcaster
• iOgrapher
• Facebook Live
• Snapchat
• Instagram
• Periscope
#pubcon
Video Editing Apps: Motion
• iMovie
• Facetune
• Enlight
• Videoshop
• Afterlight
• VHS Camcorder / Retro VHS / VH...
#pubcon
Audio: Sound
• The landscape is riddled with content. So how do you
make yours stand out?
– Consistency
– Intros/O...
#pubcon
Audio Democratization: Sound
• Spreaker
• Razer Synapse
• GarageBand
• Audacity
#pubcon
Music: Sound
• The landscape is riddled with content. So how do you
make yours stand out?
– Playlists on themes, m...
#pubcon
Music: Sound
#pubcon
Writing/Photography: Sight
• The landscape is riddled with content. So how do you
make yours stand out?
– Long art...
#pubcon
Photography Democratization: Sight
• Snapseed
• VSCO
• Filterstorm Neu
• Enlight
• Replay
• Simply B&W
• Instagram
#pubcon
Analog
• The best form of “digital” is now analog…
#pubcon
Put It All Together In The Mix
#pubcon
Deploy
#pubcon
Guidance: Don’t Strive for Perfection
• The content people see today will be erased by
tomorrow in their memory (n...
#pubcon
Now Get Busy Creating – Thank you!
• @djgeoffe on Twitter
• Geoffrey Colon on LinkedIn
• djgeoffe on Instagram/Sna...
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Pubcon: Producerism and Being Your Own Media

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Why do you have to rely on "media" when media itself has been co-opted due to technology? In this presentation from Geoffrey Colon, author of the book Disruptive Marketing and a communications designer at Microsoft, learn some of the tools you can use to bypass traditional media and build your own organization into the media producing powerhouse it was meant to be.

Questions? Ask Geoffrey on Twitter @djgeoffe or visit him at http://geoffreycolon.net

Published in: Marketing
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Pubcon: Producerism and Being Your Own Media

  1. 1. #pubcon Producerism and Being Your Own Media Presented by: Geoffrey Colon - @djgeoffe
  2. 2. #pubcon Geoffrey Colon Sr. Product Marketing Manager, Bing | Microsoft Professional Background Family: Allison Olive Matilda Author  Disruptive Marketing Podcaster: Disruptive FM @djgeoffe
  3. 3. #pubcon The World We Live In • A World With No Rules • Non-linear • Too many content marketers • All of Us are “Media” • Apps and Hardware Make It Possible To Create and Share Anything (at Anytime) • Perfection holds us back • Filter bubble ecosystem means we create for algorithms
  4. 4. #pubcon The World We Live In
  5. 5. #pubcon The World We Live In
  6. 6. #pubcon THE DISRUPTION OF MEDIA Producerism
  7. 7. #pubcon This Is What It Used To Take To Be Media
  8. 8. #pubcon This Is What It Takes To Be Media Now
  9. 9. #pubcon This Is ALSO What It Takes To Be Media Now
  10. 10. #pubcon
  11. 11. #pubcon What Prevents Us From Taking This Step?
  12. 12. #pubcon Skillset? Or Mindset?
  13. 13. #pubcon TYPES OF CONTENT Producerism
  14. 14. #pubcon Branded Content vs. User Generated Content • The landscape is riddled with content. So how do you make yours stand out? • Better yet, how do you produce it?
  15. 15. #pubcon Branded Content
  16. 16. #pubcon User-Generated Content
  17. 17. #pubcon HOW TO MAKE CONTENT Producerism
  18. 18. #pubcon Three Elements Sight Sound Motion
  19. 19. #pubcon Various Formats To Choose
  20. 20. #pubcon Don’t Get Comfortable: Disruption is Around The Corner
  21. 21. #pubcon Video: Motion • The landscape is riddled with content. So how do you make yours stand out? – Be real, leave in the mistakes – Come up with a template – Remember that 65% now watch video with no sound on Facebook
  22. 22. #pubcon Video Democratization: Motion • Padcaster • iOgrapher • Facebook Live • Snapchat • Instagram • Periscope
  23. 23. #pubcon Video Editing Apps: Motion • iMovie • Facetune • Enlight • Videoshop • Afterlight • VHS Camcorder / Retro VHS / VHS Cam
  24. 24. #pubcon Audio: Sound • The landscape is riddled with content. So how do you make yours stand out? – Consistency – Intros/Outros – Podcasts have grown 24% YoY in listenership
  25. 25. #pubcon Audio Democratization: Sound • Spreaker • Razer Synapse • GarageBand • Audacity
  26. 26. #pubcon Music: Sound • The landscape is riddled with content. So how do you make yours stand out? – Playlists on themes, moods, movements
  27. 27. #pubcon Music: Sound
  28. 28. #pubcon Writing/Photography: Sight • The landscape is riddled with content. So how do you make yours stand out? – Long articles with images perform better than listicles – Platform is key (Medium, LinkedIn, Wordpress) – Headlines/Titles!!!
  29. 29. #pubcon Photography Democratization: Sight • Snapseed • VSCO • Filterstorm Neu • Enlight • Replay • Simply B&W • Instagram
  30. 30. #pubcon Analog • The best form of “digital” is now analog…
  31. 31. #pubcon Put It All Together In The Mix
  32. 32. #pubcon Deploy
  33. 33. #pubcon Guidance: Don’t Strive for Perfection • The content people see today will be erased by tomorrow in their memory (newsfeed culture) • Poorly produced content can perform well because it grabs the attention of the human condition of being flawed • This is why some people will literally misspellll tweets • Be flawsome, tinker, make mistakes
  34. 34. #pubcon Now Get Busy Creating – Thank you! • @djgeoffe on Twitter • Geoffrey Colon on LinkedIn • djgeoffe on Instagram/Snapchat • Purchase my book Disruptive Marketing on Amazon.com

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