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AppleD
HOW TO BE THE APPLE
OF YOUR INDUSTRY
Geoff McDonald @BookRapper BookRapper.com
The Book




GeoffMcDonald.com/blog
The Book


DesignLikeApple.com
John Edson


The Author
The Big D




The BIG Idea
Design = Culture
Speed RAP
Be the Apple of Your Industry

Your Challenge
D
              Apple’s Secret Sauce
           Already + More Often

Book Rapper Says...
Design Essentials




GeoffMcDonald.com/blog
Design is...

Both the means and the ends, the outcome and process
Seven Design Principles
Design is the Difference




GeoffMcDonald.com/blog
Design Strategy

Premium design drives premium market position
Beauty


Consistent design language
Ingenuity

Clever and highly useful
Charisma

Distinct personality plus a little mystique
Design Your Organisation




GeoffMcDonald.com/blog
Design Within

Protect and promote design within your organisation
Taste

Acquire your design taste through deliberate action
Talent


Expand your capabilities for design
Culture
Great products are the collective output of your culture
Products = Marketing




GeoffMcDonald.com/blog
Great Products

Great products are cool.
Message

Your product is your best message and best messenger
Quality

Narrow your focus to boost quality
Repetition
                      Repetition
                      Repetition
                      Repetition
                      Repetition
                      Repetition
                      Repetition
                      Repetition
                      Repetition
                      Repetition
One great product is not enough
Think Ecosystem




GeoffMcDonald.com/blog
Context




Consider the background in which your customers work
Systems




Apple’s greatest design is their company of systems
Experience

Fill the gaps to be essential in your customers’ lives
Platform

The ultimate product is a marketplace that includes others
Prototype Forward




GeoffMcDonald.com/blog
Modelling

Design is not a straight line - more like a zig-zag
Shared




Allow ideas to freely circulate
Visualise

Create rough and dirty prototypes to see your solution
Near-Life

Stories let us engage non-designers
Connect with Customers




GeoffMcDonald.com/blog
Partners
Create great products that your customers want
Empathy

Tune into your customers lives
Someone

The more specific your customer, the better the design
Research




Study human behaviour and observe people in action
Design with Conviction




GeoffMcDonald.com/blog
Deep Expression

Apple and Google both do minimalism - differently
Simple




Simple is one focus - what’s yours?
Values


What’s your design philosophy?
Conviction

Walk and talk design in everything you do
More...




GeoffMcDonald.com/blog
Buy the Book!


DesignLikeApple.com
Four Other Books...

http://geoffmcdonald.com/the-secret-to-apples-success-five-books/
Deliberate Change
Use design to create the future you want
A


                                    Presentation




Recording available for members at : BookRapper.com

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How to Become the Apple of Your Industry