AppleDHOW TO BE THE APPLEOF YOUR INDUSTRY
Geoff McDonald @BookRapper BookRapper.com
The BookGeoffMcDonald.com/blog
The BookDesignLikeApple.com
John EdsonThe Author
The Big DThe BIG Idea
Design = CultureSpeed RAP
Be the Apple of Your IndustryYour Challenge
D              Apple’s Secret Sauce           Already + More OftenBook Rapper Says...
Design EssentialsGeoffMcDonald.com/blog
Design is...Both the means and the ends, the outcome and process
Seven Design Principles
Design is the DifferenceGeoffMcDonald.com/blog
Design StrategyPremium design drives premium market position
BeautyConsistent design language
IngenuityClever and highly useful
CharismaDistinct personality plus a little mystique
Design Your OrganisationGeoffMcDonald.com/blog
Design WithinProtect and promote design within your organisation
TasteAcquire your design taste through deliberate action
TalentExpand your capabilities for design
CultureGreat products are the collective output of your culture
Products = MarketingGeoffMcDonald.com/blog
Great ProductsGreat products are cool.
MessageYour product is your best message and best messenger
QualityNarrow your focus to boost quality
Repetition                      Repetition                      Repetition                      Repetition                ...
Think EcosystemGeoffMcDonald.com/blog
ContextConsider the background in which your customers work
SystemsApple’s greatest design is their company of systems
ExperienceFill the gaps to be essential in your customers’ lives
PlatformThe ultimate product is a marketplace that includes others
Prototype ForwardGeoffMcDonald.com/blog
ModellingDesign is not a straight line - more like a zig-zag
SharedAllow ideas to freely circulate
VisualiseCreate rough and dirty prototypes to see your solution
Near-LifeStories let us engage non-designers
Connect with CustomersGeoffMcDonald.com/blog
PartnersCreate great products that your customers want
EmpathyTune into your customers lives
SomeoneThe more specific your customer, the better the design
ResearchStudy human behaviour and observe people in action
Design with ConvictionGeoffMcDonald.com/blog
Deep ExpressionApple and Google both do minimalism - differently
SimpleSimple is one focus - what’s yours?
ValuesWhat’s your design philosophy?
ConvictionWalk and talk design in everything you do
More...GeoffMcDonald.com/blog
Buy the Book!DesignLikeApple.com
Four Other Books...http://geoffmcdonald.com/the-secret-to-apples-success-five-books/
Deliberate ChangeUse design to create the future you want
A                                    PresentationRecording available for members at : BookRapper.com
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How to Become the Apple of Your Industry

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Apple is one of the most successful companies on the planet. And, the secret to their success lives in their design culture. In this Book Rapper summary of John Edson's book Design Like Apple we explore what it would take for you to become the Apple of your industry.

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How to Become the Apple of Your Industry

  1. 1. AppleDHOW TO BE THE APPLEOF YOUR INDUSTRY
  2. 2. Geoff McDonald @BookRapper BookRapper.com
  3. 3. The BookGeoffMcDonald.com/blog
  4. 4. The BookDesignLikeApple.com
  5. 5. John EdsonThe Author
  6. 6. The Big DThe BIG Idea
  7. 7. Design = CultureSpeed RAP
  8. 8. Be the Apple of Your IndustryYour Challenge
  9. 9. D Apple’s Secret Sauce Already + More OftenBook Rapper Says...
  10. 10. Design EssentialsGeoffMcDonald.com/blog
  11. 11. Design is...Both the means and the ends, the outcome and process
  12. 12. Seven Design Principles
  13. 13. Design is the DifferenceGeoffMcDonald.com/blog
  14. 14. Design StrategyPremium design drives premium market position
  15. 15. BeautyConsistent design language
  16. 16. IngenuityClever and highly useful
  17. 17. CharismaDistinct personality plus a little mystique
  18. 18. Design Your OrganisationGeoffMcDonald.com/blog
  19. 19. Design WithinProtect and promote design within your organisation
  20. 20. TasteAcquire your design taste through deliberate action
  21. 21. TalentExpand your capabilities for design
  22. 22. CultureGreat products are the collective output of your culture
  23. 23. Products = MarketingGeoffMcDonald.com/blog
  24. 24. Great ProductsGreat products are cool.
  25. 25. MessageYour product is your best message and best messenger
  26. 26. QualityNarrow your focus to boost quality
  27. 27. Repetition Repetition Repetition Repetition Repetition Repetition Repetition Repetition Repetition RepetitionOne great product is not enough
  28. 28. Think EcosystemGeoffMcDonald.com/blog
  29. 29. ContextConsider the background in which your customers work
  30. 30. SystemsApple’s greatest design is their company of systems
  31. 31. ExperienceFill the gaps to be essential in your customers’ lives
  32. 32. PlatformThe ultimate product is a marketplace that includes others
  33. 33. Prototype ForwardGeoffMcDonald.com/blog
  34. 34. ModellingDesign is not a straight line - more like a zig-zag
  35. 35. SharedAllow ideas to freely circulate
  36. 36. VisualiseCreate rough and dirty prototypes to see your solution
  37. 37. Near-LifeStories let us engage non-designers
  38. 38. Connect with CustomersGeoffMcDonald.com/blog
  39. 39. PartnersCreate great products that your customers want
  40. 40. EmpathyTune into your customers lives
  41. 41. SomeoneThe more specific your customer, the better the design
  42. 42. ResearchStudy human behaviour and observe people in action
  43. 43. Design with ConvictionGeoffMcDonald.com/blog
  44. 44. Deep ExpressionApple and Google both do minimalism - differently
  45. 45. SimpleSimple is one focus - what’s yours?
  46. 46. ValuesWhat’s your design philosophy?
  47. 47. ConvictionWalk and talk design in everything you do
  48. 48. More...GeoffMcDonald.com/blog
  49. 49. Buy the Book!DesignLikeApple.com
  50. 50. Four Other Books...http://geoffmcdonald.com/the-secret-to-apples-success-five-books/
  51. 51. Deliberate ChangeUse design to create the future you want
  52. 52. A PresentationRecording available for members at : BookRapper.com

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