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Building a Business Strategy that Marketing can Amplify

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Success in business requires a clear vision and plan to execute, yet many can't articulate what their business is about, how they are unique or how it adds value to consumers lives

This presentation digs into the key elements to building a business strategy and how it defines all your decisions going forward, including the marketing messages, campaigns and channels you choose.

Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.

Published in: Marketing
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Building a Business Strategy that Marketing can Amplify

  1. 1. www.passionberrymarketing.com
  2. 2. Why have a Business Strategy?
  3. 3. The crux of a Business Strategy • DREAM • UNIQUE • BIG • MAP • RESOURCES
  4. 4. DREAM UNIQUE BIG MAP RESOURCES
  5. 5. DREAM UNIQUE BIG MAP RESOURCES
  6. 6. DREAM UNIQUE BIG MAP RESOURCES
  7. 7. DREAM UNIQUE BIG MAP RESOURCES
  8. 8. DREAM UNIQUE BIG MAP RESOURCES
  9. 9. Could be… Multiple Consulting Projects Local Area Network of Staff Developing 2-3 specific industries Not tied to a specific location BIG Our Agency develops businesses that make an impact in the market & achieves their dreams. Give Berries the opportunities to create campaigns that make a difference. Access to experts in each area of marketing non-corporates would never have access to. One-stop shop for marketing and advice – limited clients. DREAM UNIQUE Key Stages include… Key skilled staff Franchise Networks Case Studies Networking Events MAP Social Media Channels Former Colleagues + Current Clients Key Business & Personal Networks Seminar Opportunities 2 x Staff who like their projects RESOURCES Sponsorship Vehicles / Books / Merchandise Marketing Collateral Word of Mouth (Make it Easy, Drive awareness)
  10. 10. To make your mark on the world, find what you do best and tell everyone who cares, prove it again & again, make it better, be loved & stay focused
  11. 11. 3 Steps to better Strategy Engagement
  12. 12. 1. Keep it Simple
  13. 13. 2. Engage everyone
  14. 14. 3. Be Consistent
  15. 15. If your this far into the presentation, we’re hoping you like it! If you do, press the LIKE button so more people can see the presentation. Thanks!
  16. 16. MARKETING IN 1 SLIDE 1. KNOW YOUR CONSUMER / SHOPPER 2. KNOW YOUR BRAND 3. KNOW YOUR BUSINESS STRATEGY 4. FIND A COMPELLING MESSAGE 5. PRESENT IT IN A COMPELLING WAY
  17. 17. AMPLIFYING YOUR MESSAGE Marketing takes your core message and amplifies it. The quality of your message and the creativity in which you present it is the tune people hear.
  18. 18. OPTIONS TO AMPLIFYING YOUR MESSAGE
  19. 19. COMPELLING MESSAGES
  20. 20. WHAT’S THE KEY STRATEGY TO ACHIEVE? SPENDING moreMore VISITSMore CUSTOMERS
  21. 21. EXAMPLE SPENDING moreMore VISITSMore CUSTOMERS
  22. 22. EXAMPLE BRANDING
  23. 23. EXAMPLE SPENDING moreMore VISITSMore CUSTOMERS
  24. 24. SUMMARY • Develop your Business Strategy • DREAM, UNIQUE, BIG, MAP, RESOURCES • Very clearly know and communicate what makes you different • 3 Steps to better Strategy Engagement • Keep it Simple, Engage everyone, Be consistent • What’s your Key Strategy? • More customers, Visits or Spend per visit • Leverage that everyday, in everyway www.passionberrymarketing.com Visit our other channels for the latest in great marketing ideas: http://www.facebook.com/PassionBerryMarketing http://twitter.com/PBerryMktg http://plus.google.com/+PassionberrymarketingAgency/about http://www.pinterest.com/passionberrymkt/ http://www.linkedin.com/company/passionberry-marketing

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