1. Geoff Lord The Marketing-Tutor

2. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
Getting Reviews
Using QR Codes
The best way of obtaining new reviews is to have your existing satisfied
customers or your client leave honest and positive reviews on your GMB
(Google My Business) and recommendations on your Facebook Pages.
We cannot force people to leave reviews, but we can ask for
them.
I often do this either by sending a post card to the customers base
when I return to the office or having a postcard available at the point
of sale.
Most businesses will have some form of paperwork in the way of letter
headings, invoices, receipts, leaflets, or business cards. If you do not, then
you really are missing out on a massive opportunity to promote your
business.
Have you ever considered adding a QR Code to use as a "call to review"
on your paperwork?
From my experience this is not present on the vast majority of paperwork I
have received, nor have I ever been asked to leave a review by ANY
Automated method.
YOU ARE MISSING A REAL OPPORTUNITY TO GET REVIEWS !

3. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
The most effective way to get reviews is to have a business card created
which also included your QR Code ! Yes, a QR Code !.
Create a Business card or a postcard which includes your QR Code
Like this one !
Here is a Blank one you can Copy and edit.
Just copy the image to
your computer to use
as a template
Just add your own
company Log image in
the left-hand area and
copy your created QR
Code in to the empty
“Scan Me” Box.
You can then get 250 business cards or post cards printed for
under $100 at www.vistaprint.com
Of course, you would charge for this service at a 50 to 100% mark up to
generate the design and pay for the printing of the cards.

4. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
QR Codes for Reviews
You can have a QR Code added to your Business card or to your
website which points directly to you “Leave a Review” page on your
Google My Business account.
This is quite easy to do and will be one of the easiest ways to get
reviews you have ever seen. With that in mind we have created our own
QR Code Generator which you can use for FREE.
You Can Generate your own Unique QR Code here:-
https://marketing-tutor.com/getreviews/
Sign in to our system and then return here to follow these instructions
Steps To generate a QR Code for your GMB
1. Go to your Google My Business Account and log in.
2. On your GMB Dashboard look for a box or link which says “Get
more reviews “Share your Business Profile and get new reviews
from customers. Share review Form” and click the link which is
revealed.
3. This will open a link which will directly link to your review page on
Google My Business Account. Copy this link (left click, copy)
4. Now go back to the QR Code generator page and
A. paste the link in to the “URL” box on the QR generator.
B. Select the Quality of QR Code want from the “ECC” drop-down,
C. Choose a “Size” from the Drop-down Sizer.
5. This will automatically Change the default dummy Code and
Generate a new Unique QR code for your GMB Reviews page.
6. Right Click on the new QR Code that has been generated and

5. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
then copy the QR Code image to your computer.
7. Rename the download link to GMBreviews.png or something
similar to suit your needs. (it must be saved as a PNG format
image)
8. You can now use this QR by adding it to your business cards and
letter headings or invoice/receipts etc.
Now, every time you visit a client and complete a
job you simply ask them to scan your card to their
Smartphone QR Code reader (Most smart phones
have this active by default) and your review page
will open for them to leave a review.
Simple and effective, how can they refuse when
you have done a good job for them.
As an example, here is one I created for you to test the theory.
Create a Facebook Recommendations QR Code
To create a QR Code for FaceBook Recommendations you will need to
initially create a link manually which points to your Facebook Page
Recommendations submission link.
To do that you will need to be logged in to your Facebook Page
1. Open a notepad and copy/paste this code
https://www.facebook.com/pg/yourfacebookpage/reviews
2. Go to your FaceBook Page and find your page “Name” and copy
the name only and replace the “yourfacebookpage” in the notepad
with you own FaceBook page Name.
3. Test the link by copy/pasting the resulting URL into your Browser
to make sure that it goes to your page’s recommendations tab and
that the pop-up window to add a recommendation appears.

6. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
4. If everything works, great.
5. Now refer to steps 4 to 8 in the previous instructions for creating a
QR Code
You can also follow along with this video tutorial:
Great, now you are a professional QR Code generator! You can actually
sell this as service to clients for $100+.
This is a simple and effective door opener service for virtual any type of
business, and we are constantly surprised by how few people and
Business owners are actually using this very simple and effective
service.
We regularly find that potential clients will be happy to pay upwards of
$250 to have this set up.

7. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
We have also been asked to set up training sessions for Company Sales
teams to demonstrate how they can implement this process whilst they
out visiting clients.
You can charge High Fees for providing this additional service which
only takes about 1 hour for you to demonstrate if you create a Power
Point presentation to show them how easy it is get reviews for their
employers business.
Many business owners will gladly pay because they know the true long-
term value of good reviews on their Google My Business account.
Here is a short Script you can use as either a verbal or an email follow
up script.
EMAIL 1 SUBJECT:
[First Name Contact], How Did We Do?
EMAIL 1 CONTENT:
Hey [First Name Contact],
We really value your opinion as a customer.
It would mean a lot to myself and our staff to get feedback on your experience.
My team and I work very hard to make sure you have great experience with us.
Google: [Link To Listing]
Yelp: [Link To Listing]
[Facebook]: [Link To Listing]
At our staff meetings we share the reviews and feedback we get from valued
customers like you. We'd love to hear back about your experience with us, it would
really make a difference.
If there's anything else we can do for you, your family, or people you care about
please contact us.
Again, we look forward to personally reading your review.
Warm Regards,
[Owner Name]

8. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
We Know this works!
So, what are you waiting for?
Get out there, and get busy, making some easy Money.
-------------------------------------------------------------------------------------------
Want to go totally Pro?
The Marketing Tutor QR Code scanner is all that you need to make
everything work, however, If you are a providing SEO Services to a
Major Corporation or Brand then you may want a more sophisticated
option than what we have described above.
With the Basic Marketing Tutor system you can only use one QR Code
for each review system you wish to use, which would mean in effect that
you would need to create a unique QR Code for each review platform
you wanted to feature
.
This in turn would mean you would need a double-sided Business card
at least, to offer a second or third option, on which platform to link your
QR Codes to. Perfectly possible, but not ideal.
If that is the case, then you could use a fully optimized professional
system.
We can highly recommend one system which we believe outshines all
other Auto Review systems and will fill the needs any Corporation or
Brand.
With this fully professional system in place you can offer multiple review
options to clients from just one QR Code. We realise that many
Companies may focus on gaining reviews from “Checkatrade”,

9. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
“Facebook”, “Trustpilot”, or “Yell” and they may want to offer clients the
option of which review platform they wish to place their review.
So, with that in mind we have we are please to present “Perfect Review”.
This system will fill the
needs of any Major
Corporation or Brand.
Once again it is easy to set
up and work with and there
is plenty of training
available.
Prefect review also has a
really cool demo video you
can use to sell this service
to your clients which is
really effective.
Visit the website at:-
https://marketing-tutor.com/blog/perfectreview
------------------------------------------------------------------------------------------------
Assets you may need to make this work:
If your Smart Phone has a pre-installed QR Code reader than all you
need to do is follow these instructions.

10. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
HOW TO SCAN A QR CODE ON IPHONE AND ANDROID
1. Open the camera app
2. Place the QR code you want to read within view of
the camera
3. If your device presents a popup or banner with the
link tap it to launch QR Code reader.
If your Smart Phone does NOT have a pre-installed Code reader
then you will need to install one for either your Android from
Google Play
You can charge High Fees for providing this additional service which
only takes about 1 hour for you to demonstrate if you create a Power
Point presentation to show them how easy it is get reviews for their
employers business.
Many business owners will gladly pay because they know the true long-
term value of good reviews on their Google My Business account.
We Know this works!
So, what are you waiting for?
Get out there, and get busy, making some easy Money.
This training Manual was produced by:
Geoff Lord

11. The Marketing Tutor Training Manuals by Geoff Lord
Training Manuals by Geoff Lord of The Marketing-Tutor.com
The Marketing Tutor
https://marketing-tutor.com
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Geoff Lord
The Marketing-Tutor
5 Conway Close
Haslingden
Lancashire
BB4 6TQ
UK
Tel +44 7787 523 916
Copyright: Geoff Lord 2020