Slideshow by Geoff Coats of Line 58 Branding & Web Design presented at StayLocal!'s "Wholesale 101" branding workshop in New Orleans.
How to avoid branding mistakes when bringing a retail product to market.
Your brand is an emotional connection. It's a relationship between your company and your audience. It's about honesty and it's about authenticity, but it's about human authenticity and what we mean by that is that your brand needs a consistent personality. Everything coming from your brand should always feel related.
It's important to know not want you want, but instead what you want to ACHIEVE. Know your brand and know where you want to go before you set out. As business owners, we must understand what we are trying to achieve from the tools that are available, whether that be a website, a Facebook page or a brochure.
To learn more, read my blog post on this presentation: http://line58.com/admin/entries/blog/3241-how-to-do-brand-strategy-for-a-new-business