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Brand Strategy for Marketers


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Slideshow by Geoff Coats of Line 58 Branding & Web Design presented at StayLocal!'s "Wholesale 101" branding workshop in New Orleans.
How to avoid branding mistakes when bringing a retail product to market.
Your brand is an emotional connection. It's a relationship between your company and your audience. It's about honesty and it's about authenticity, but it's about human authenticity and what we mean by that is that your brand needs a consistent personality. Everything coming from your brand should always feel related.

It's important to know not want you want, but instead what you want to ACHIEVE. Know your brand and know where you want to go before you set out. As business owners, we must understand what we are trying to achieve from the tools that are available, whether that be a website, a Facebook page or a brochure.

To learn more, read my blog post on this presentation:

Published in: Marketing
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Brand Strategy for Marketers

  1. 1. Branding for Makers Things to Think About
  2. 2. Is There a Market?
  3. 3. Does your product solve a problem? At a price point that your target customer will pay?
  4. 4. What are you branding?
  5. 5. Product or Company? Do You Ever Plan to Have Another Idea?
  6. 6. What Differentiates Your Product?
  7. 7. What Information Do Customers Need to Understand Your Product?
  8. 8. Do You Know the Packaging, Content, and Display Requirements (Opportunities)?
  9. 9. Branding Philosophy
  10. 10. (Strategy) Ideas vs. (Tools) Things
  11. 11. Who are you? What do you do? Why does it matter?
  12. 12. Logo Word Mark Typography Color Palette Personality Clarity Ease of Use Brand Promise Support Policy
  13. 13. Where are you making a Difference?
  14. 14. Not: What do you want ?
  15. 15. What do you want to Achieve?
  16. 16. Wasted. If you don’t know, the money you spend on your social media campaign will be
  17. 17. A brand is not . . .
  18. 18. your brand is . . .
  19. 19. an emotional connection
  20. 20. a relationship
  21. 21. honesty (authenticity)
  22. 22. consistencyhuman
  23. 23. promises
  24. 24. fulfillment.
  25. 25. be honest.
  26. 26. be yourself.
  27. 27. be sure you know where you want to go